The 7 Doors Model for Designing & Evaluating Behaviour Change Programs

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The 7 Doors model for designing & evaluating behaviour change programs Social Change Media consultant Les Robinson explains the 7 Doors Model he developed for designing and evaluating behaviour change programs. The 7 Doors is a model of personal voluntary change that's useful as a checklist for program design and evaluation. It began with a thought experiment I carried out in 1998. I asked, 'What it would take to get me to change my own behaviour?' The model has been refined from responses in training workshops, consideration of cognitive theories of change; and the results of some formal empirical research that I conducted. Here below is the latest version of this model. [pic] PREDISPOSING FACTORS 1. Role models and visions In this…show more content…
That is to use negative information or images to increase the amount of dissatisfaction in people's lives. For instance, by showing images of looming climate change disaster, or the damage to lungs from smoking. There are four objections to using negative information or images to increase people's dissatisfactions. First, they run hard up against the human capacity for denial, which is practically infinite. When we attack people's comfort zones, the natural response is to say either 'it won't happen to me' or 'it's not my fault'. The only exception to this is personal 'forensic' information which people can't deny, such as CAT scans of their own lungs. Secondly, they do nothing to equip people with the skills and capacities (self-efficacy) they need to make change happen in their lives. Thirdly, it's emotionally disempowering. People need optimism to implement voluntary changes, and being depressed about the world destroys motivation. Fourthly, it's cruel. Most people's lives are packed full of dissatisfactions and frustrations as it is. There is plenty of material to work with. Why create more? ENABLING FACTORS Enabling factors are things that assist change to occur. They don't make change happen, but change is unlikely to be sustained in their absence. In the 7 Doors model there are three kinds of enabling factors. • Rationalisations • Confidence • Convenience 2. Rational knowledge People need a grab-bag of beliefs and
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