The Ability Of Barton Engine Works : Influence Customers Regarding Its Brand

forces. Retaliation by incumbent competitors is an important element in determining the threat of new entry. Specifically, Whole Foods faces a threat from conventional supermarkets and mass merchandisers who may move to carry organic products within their stores.

This paper explores the marketing strategy for John Deere and discusses how the company could expand its consumer marketing to sell products/services to new retirees, home and acreage buyers with different ethnicities, and females, while keeping the current consumers that are traditionally Caucasian males. The paper considers the brand personality of John Deere and the different characteristics of the three new segments and identifies areas of opportunities. It includes recommendations on the changes that John Deere could make in its marketing mix to be a preferred premium brand that represents quality, innovation, and prestige, among these new segments.

the two largest firms Coles and Woolworths account for 80% of total sales of groceries in Australia. With this mush market share market distortion is created and a supplier who has to deal with someone with that much power works from a weak position. In an oligopolistic market competition is intense. Both non-price and price techniques are used to compete. The warranties and tricky advertisements are common aspect. In oligopoly mutually interdependence is a must. If policy of price change is adopted by one, then this will affect the sales of other firm in the market.

In a perfect society, a company’s products and services would rise and fall on their own merits. The best products would rise to the top and lesser products would become unprofitable so they would go the way of the Edsel. However, our society is not perfect and many consumers are sheep. The popularity of a brand typically has more to do with the amount of money that a company is willing/able to spend on advertising and the price point of the item than it has to do with the quality of the product.

The Intensity of Rivalry among Competitors in an Industry (High): Equally balanced competitors exist within the industry such as BCF and KMD; these firms also face competition from retailers and wholesalers. The growth of the industry is relatively agile in both financial and technological aspects. The intensity or rivalry is further accentuated by relatively high storage and fixed rental costs, extensive product differentiation and minimal switching costs.

6 – Products and consumer perceptions are variable, so changes in strategy may be required to better address customer needs, technological developments, new laws and regulations, and the overall product life-cycle. By monitoring external conditions and shifting product development accordingly, a company can better target its consumers and learn to react to their needs.

Although not the most exciting product in Stewart Corporation’s portfolio, Reliance Baking Soda (RBS) was a “tried and true” item that the company created in 1915. At the time, the “miracle compound” was used strictly for baked goods. However, as time passed, the company realized its many other uses such as a cleaning/laundry aide, and its ability to disinfect and deodorize. “In 2006, over 85% of U.S. family households with income of $25k+ used the product” (Quelch & Beckham, 2009). In the case study, Reliance Baking Soda: Optimizing Promotional Spending, John Quelch and Sarah Beckham state that “RBS was a clear market leader in the baking soda category, capturing 70% share.” Due to Reliance holding the majority of the market, competitors hesitated to jump in to challenge the product. The few competitors that dared to compete against them were private label brands. As the table

In 2000, Unilever decided to reduce 1,600 brands down to 400 and then select a small number of them to serve as “Masterbrands”. One of the reasons to have fewer brands is to decrease control issues. It is harder to manage so many brands, especially when each one has its own particularities. As Deighton pointed, Unilever’s brand portfolio had grown in a relatively laissez-faire manner. In other words, the company’s brands were created without large interference.

     Porter’s five forces of competition framework can be a valuable tool in analyzing an industry. Porter’s five forces of competition include: competition from substitutes, entrants, rivals, supplier power, and buyer power. We will now analyze the retail grocery industry according to Porter’s five forces. (this is straight out of the Barnes and Noble report I wasn’t sure if we should cite this or not)

Competition within the industry as well as market supply and demand conditions set the price of products sold.

Driving forces are always going to change the market no matter what industry you are in. The driving forces saw big changes as the market began to grow. The first driving force that I noticed was the sports potential that the industry had. With the acceptance of waterskiing into the Gravity Games and World Games, the industry only became more attractive for more companies to pop up and compete. Also, boat shows and both the national and regional level have helped to drive competition to all time highs. These shows allow the main consumers to get different options from different companies and help to drive competition to all time highs. The more bargaining power, the more competition will be evident. Also, products and technological innovations are helping to drive competition. Companies within the boating industry are always coming out with new, fresh ideas that help to make their products more attractive compared to other companies. So the other companies have to in turn do the same thus driving competition. Finally, the spare parts market is helping to drive competition. New entrants into the boating industry can use the spare parts market to help build their business into the industry and eventually become a major contributor to the overall market. All of these forces pushing the market to change are in a way good for the

Porter’s Five Forces is used to assess the attractiveness of the market. The market environment forms part of the external environment. Mr Price has no control, but some influence on the market environment. Porter’s looks at: The level of rivalry in the market, the threat of new entrants that may join the market, the power of suppliers and the power of buyers.

            Other environmental influences, such as competition, may fuel the company’s desire to create more and better products that could well determine their location and standing in the global market. Increase in the number of competitors for the same line of products may mean that there

Porter’s Five Forces model is used to evaluate the degree of rivalry between competitors in a given industry through assessing the four forces that lead to this outcome. These forces are the threat of new entrants, the bargaining power of suppliers, the bargaining power of buyers, and the threat of substitute products.

* Environmental factors also include local and global competitors. With the advent of globalization. There has been a substantiate increase in these competitors