The Academica Group: Company Overview

In Veiez (2013) study the target population was college students who enrolled in two preselected agricultural courses within a large university.

A current trend in admission enrollment management with no end in sight is the increasing number of admission applications. The job of most admissions personnel is to recruit students and increase the number of applications because the more applications submitted, the more that will be rejected, thereby increasing an institutions selectivity rating (Toor, 2000). The number of high school graduates will continue a very slow increase over the next decade and these students will apply to more higher education institutions, looking for the best fit, the largest financial aid package, or simply for one college to accept them as a student. Research indicates over seventy percent of institutions report an increase in the number of applications with most traditional applicants submitting more than seven (O 'Shaughnessy, 2011; Jaschik, 2012). The most elite schools will see an even greater increase

Northcentral University is a distance learning online institution for individuals seeking higher education and opportunities for professional development. The college’s environment handles important business mainly through the internet. Occasionally, communication efforts are executed through phone calls. The institution conducts the majority of its affairs online to accommodate non-traditional students. Student participation is mandatory when providing critical feedback about institutional practices. Johnson (2016) notes, “A survey is a statistical process by which data are collected from a representative sample of some population of interest in order to determine the attitudes, opinions, or other facts about that population” (p. 1). In an effort to gain insight on NCU’s institutional practices, a survey is most appropriate for assessment. This work will serve as a descriptive narrative about measurement survey tools appropriate for research such as surveys.

As colleges look for students to enroll, not only should they look specifically into the students education, but they should also look at the school the student comes from, as it might change the reason as to why the student is performing the way he or she is. “High school graduation rates and the number of dropouts” is one thing that institutes should be paying more attention to (“Do Standardized Tests” 1). Test scores show more comparisons but other measurements show how well the school is performing. The Room 241 Team is a group created by Portland University, posted their point of view in 2012 onto Portland.edu discussing their idea of other performance measurements. Other than the background of the high school, colleges should give some consideration on if the student is involved with extra curricular activities as well as if the student is enrolled in advanced placement and other college prep courses. These two factors play a colossal role in the education of a student as extra curricular activities show how active a student is involved with his or her community and the enrollment in advanced placement shows that stability level that a student may maintain in his or her study’s. Many people as well as school administrators should may more thought in regards to this problem as students try to better themselves and their future

Surveys: Are general appraisals to gather data(). They will be used to evaluate and document potential and current program participants’ opinions, attitudes, beliefs, expectations, and aspirations (Bredehoft & Walcheski, 2009). Surveys are useful because the University of Georgia (UGA) has a very broad and large population. Also, surveys are generally on the cheaper side of evaluations and can reach large numbers of potential and current participants. Surveys will be conducted during several stages of the program.

The college search process is overwhelming. With over 4,000 degree granting institutions, it can feel like there are too many choices. Even with the multiple services offered, like the College Board and AKCIS search tools, students can feel lost among the maze of loose leaflets, posters, and pamphlets sent by assorted colleges bragging about a program or

Looking at a campus brochure can be perceived as a vacation location that promises enjoyment in an area without product of hard working successfully. Confusing a young graduate to believe that college is nothing but fun with simple to learn classes. “Universities need to attracted the best students in order to survive in

Throughout my college search I visited numerous different types of universities, from small private religious schools to schools in one of the biggest cities in the United States. After all of my visits I began to narrow down my top schools by what I value. It was clear what was extremely important to me, rigor.

For centuries, studying at a university has been a common notion that many young people aspired to. With time, this idea grew to become an expected step in the lives of young adults. Regardless of how regular and expected this life decision may seem, the decision to attend a particular institution to pursue one’s postsecondary education is quite possibly the most important decision one will make in their early adulthood. However, these choices and decisions are only as good as the information on which they are based. So what can schools do to make sure that they remain on the radar for prospective students? More importantly, what can small private liberal arts colleges, like Salem College, do to compete with big name public

The second component in analyzing the landscape of higher education is the make-up of modern student bodies. According to Complete College America, 75% of all students in college in 2011 were

Iowa state University’s focus has always been its students. As part of their ISU Strategic Plan FY 2017-2022 one of its goal is to provide quality education, conduct research which has high impact on the society through which quality of life is improved. This goal can be achieved through tracking the interests and motivation of students to apply to the graduate programs. Due to ever challenging financial situation and increased tuition fee it is has become very important to develop more competitive programs for students.

Knowledge is power and a college campus is the gathering place for those who understand this rule. Properly collecting large amounts of data in the form of opinions and thoughts of those who go to a college is important to evoke conversations and provide answers to various topics. The following literature review will take a look at four surveys that were taken place on college campuses to see how proper survey creation and distribution is needed to collect quality data.

The retention rate expresses the likelihood of a student to return to the institution he or she is attending the following year. Taking this data and pairing it with the SAT scores of the institution, the formula generated is able to determine the percentage of a specific student or incoming body of students continuing in their studies at a given school. The average retention rate for all institutions was 0.642, or 64.2% which means that 62% of entering students are likely to continue their education. For public institutions, the retention rate averaged 0.565, or 56.5% while private institutions had a rate of 0.657, or 65.7%. The likelihood of students enrolled in private institutions exceeded that of public institutions by almost 10%, showcasing the need for assistance and priority for public

The college demographic is extremely age stable, with most students ranging in age from 18-24 (Alderton, 2010). The college market is also fairly stable geographically (Alderton, 2010). It is easy to pinpoint college markets by locating higher education institutions, and the location of these markets does not vary often. College students don’t typically move around much, either. It is easy to target where college students will be at what time, considering they are typically in the geographic location for months on end.

In order for those on the outside to attempt to understand why students in the AUC chose their particular schools, they must first look at the stereotypes attached to each of these institutions, and how they may affect a student’s decision. These stereotypes include the sexuality of students at a certain institution and a persons’ worthiness, or lack there of, due to their school choice among many more. The effect these stereotypes have on a students’ school choice may vary from person to person, and this can be witnessed by the answers received from those in the focus group. When deciding on which higher learning institution to attend, it is important to look at all aspects. As each person gets closer to deciding on which school to attend,