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The Acceptance Of TV In The 1950's

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The acceptance of television brought what was once a fantastical thought experiment speeding into millions of American’s homes. This brought with it numerous challenges for the studios that were still reeling from the Paramount Decision, undecided just how to proceed and profit in the new times. This transition opened huge possibilities to profit in new spaces that had the Paramount Decision not occurred the would never have explored. By forming new alliances and giving Americans the films and entertainment they wanted to see, they were able to forge ahead in prosperous new directions.

The Studios having sustained lost revenue of over seven-hundred million dollars between 1946 and 1961 knew that they would need to do something if they wanted to survive (Lewis, 2008, p. 233). They saw televisions becoming popular and they chose to align themselves with the television production studios helping to increase their exposure to possible customers. That helped put them in front the people they wanted to bring back to theater. Although this helped increase their screen time it wasn’t enough and they looked to creating a more immersive experience, one that simply was unattainable in the home because they technology was not available at a reasonable cost. …show more content…

The televisions of the 1950’s had a 4:3 ratio screen so the studios chose to shoot in widescreen to help differentiate themselves. They changed from 1.33:1 to 1.85:1 and for some curved screens they even used 2.35:1 (Lewis, 2008, p. 234). The studios also experimented with 3D and improving the sound quality of the films with stereophonic sound. Most of these efforts however were ineffective and box office sales remained significantly less than were the studios would have

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