The Acquisition of Anheuser-Busch Breweries: A Case Study

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Anheuser Bush Anheuser Bush breweries are one of the most beloved iconic brands in the United States. The company was founded in 1852 and has a deep heritage in American culture (Anheuser Busch, 2012). Furthermore the company has built a market share comprised of nearly half of the entire U.S. market (48.9%). The company's success has also put it in a position in which it can be incredibly generous to various communities and causes. In Saint Louis, Missouri, where the company headquarters are located, Anheuser Busch has a long history of charitable activities within the local community. However, a fairly recent development has worked to change the culture at the company. In 2008 Anheuser Bush was purchased by a Belgium company, InBev. InBev is one of the largest alcoholic manufactures and distributors in the world and operates in over one hundred thirty different countries. Furthermore, the purchase significantly increased the size and scope of the parent company's operations. The company is so large that in order to complete the deal, the regulators in the United States required that InBev quit importing certain brands of beers under different labels to the U.S. market so that InBev would meet anti-trust regulations. In 2008, Anheuser Bush ranked as "America's Most Admired Companies" in regards to their social responsibility; a position in which they held for the previous four years as well (Ethical Performance, 2008). The company had made significant achievements
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