The Act Of People Watching

This report completed by observation of how management works and what type of leadership in the costa coffee shops in the UK, the establishment based on chain of coffee shops around the country and has many employees who comes from different background and walks of life which represent Cost company as a rich culture to attract many customers to increase their revenue.

My observation locations are Starbucks and restaurant. I chose them as my observation location because those are the places where people normally talk, study, socialize and interact in a casual manner.

Starbucks has developed a brand image that has revolutionized coffee drinking experience. It has created an ambiance that is designed to attract customers and keep them coming back to Starbucks stores. It offers wide varieties of services such as comfortable seating areas with unique music and free wireless Internet for their customers while sipping their favorite coffee. This distinctiveness sets Starbucks apart from most of its competitors and has allowed the company to successfully grow and profit while charging premium prices for their products.

In this essay, I shall try to illustrate whether analysing the movie Rear Window as a classical example of the Freudian concept of voyeurism, is appropriate. Voyeurism is defined in The Penguin dictionary of psychology as:

I gathered my information from Dunkin’ Donuts shop on the Third Avenue. Dunkin’ Donuts is one of the largest coffee shop chains in the world. I chose this because it is close to our house. When I first walked into the shop, I heard Chainsmokers’ Closer song. It was also a quiet place sometimes where you could just sit and relax. It is a small place with limited seats. There were only three small tables and a long table. The place is air-conditioned, so it is cold. There is also free Wi-Fi, so the customers will not get bored while they are waiting in line or drinking their coffee. There is also a Baskin-Robbins inside the store, so it is not only a coffee shop but also an ice cream shop. I wanted to interview one of the staff, but they were busy. I ended up interviewing an old woman because she was sitting with me since there were limited seats. She is 71 years old and originally from Mexico. She was 23 years old when she moved here. She is married to a Mexican too and they had three children.

Starbucks with its inspired high selling coffee bean has been very popular in the American Culture over the years. I decided to observe Starbucks due to its popularity all over campus, although it has not been a fan of mine. I found it very pleasant and relaxing during my time there. I noticed more intimate interactions between workers when there were little or no customers and fewer interactions between workers when the place was crowded.

starbucks Corp., an international coffee and coffeehouse chain based in Seattle, Washington, has expanded rapidly since its opening in 1971. These outrageous success was due to its well-developed strategy vision which lay out the company's strategic course in developing and strengthening its business. Starbucks is a global corporation that sells authentic coffee in 30 countries, reporting revenues of nearly $5.1 billion in 2006. The main goal of Starbucks is to embrace diversity by applying the highest standards of excellence. Starbucks strives to perfect the relationship with the working class by making the service as fast as possible because they believe that every customer has their own personal rate. One

The company location is based at Penang, Butterworth Sunway Carnival Mall. The facilities such as free Wi-Fi, comfortable sofas and chairs, dimmed light and quiet relaxing music will help the customers to relax from the daily stresses and will differentiate Starbucks Coffee shop from incumbent competitors. To speed up the customer service, at least two employees will be servicing clients. Meanwhile one employee will be preparing the customer’s order, the other one will be taking care of the sales transaction.

Atmosphere: Starbucks’ new design gave people a location to not only go and purchase refreshments but spend time to relax.

Starbucks is acclaimed for its superior value proposition in the early 1990’s by creating an experience around the consumption of coffee, a ‘third place’. The brand is positioned to offer the highest quality coffee, close customer intimacy, and warm atmosphere or ambience.

The ambiances at each bar were different and the energy was electrifying. It was in this setting that he realized that creating an atmosphere and bonding with customers around a cup of coffee was monumental in improving his business. Coffee would be only the automobile for a place where people want to stay for a while, a place-like-home, and office. These variables will become the differentiating factor for Starbucks.

What is a Voyeur? It’s a person who gets pleasure from secretly watching others in private moments. In The Living Room, the narrator’s voyeurism of her neighbors is wrong and she continually dismisses her intrusive violations of privacy of the couple. She expresses guilt that is due to her lack of non-consent from the couple and clearly violates their privacy. The person/s being viewed are intruded upon and are most often damaged by being watched. Throughout mankind we have been curious of the unknown and get pleasure from watching others and we have acknowledged this behavior and the acceptance of it as normal. The heavy appeal of social media and reality shows are now providing us with the ability to compare ourselves with other people in private or intimate situations that either we wish we could be in or happy we are not. This bad behavior is unacceptable, but where do the lines of privacy begin or end.

The Coffee Clubs first cafe opened in 1989, since then more and more stores have been opened worldwide. The Coffee Club has two different styles of stores those being either a small cafe or a restaurant. There are many stores scattered around New Zealand from Otago to Auckland with 55 outlets being in New Zealand and 350 plus worldwide.(Franchise New Zealand Limited, 2015) As an organisation their vision is to be a global leader in retail food, coffee and franchising. This means they want to lead by example to other companies in the same industry. Their mission is to provide good food, great service and excellent coffee and a welcoming meeting place with an inspiring contemporary lifestyle to its

Starbucks is and will continue to be one of the largest distributers of a cup of coffee today and into the future.  The Starbucks mission to “inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” directly correlates with the experience a customer has in each store. They have many ways to differentiate in comparison to competitors because they provide an experience while shopping for a coffee allowing them to charge a premium price.

This is one of the benefits that make Starbucks as a successful coffee store in Indonesia. Starbucks also create a strong image for a modern and trendy coffee drinker for their customers. This is the reason not only mature men will purchase the product, but also women and even younger generation. The price for Starbucks are quite expensive than the competitor. The environment of the store is cozy, relaxing working environment with calm colors decoration, and using wood material with simple style as their furniture decoration to create a minimalist natural.