The Actors Of Micro Environment

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Q1. Actors of Micro Environment Company Name: Mountain Dew (PepsiCo, INC.) (https://www.pepsimalaysia.com/) Competitors: • Coca-Cola (http://www.coke.com.my/) • 7up (http://www.7up.com/) • 100 Plus (http://100plus.com.my/) • F&N (http://fn.com.my/) Suppliers: • Kian Joo Can Factory (M) Bhd. (Can) • Tenaga Nasional Sdn Bhd (Electricity) • KLH Chemicals (Soda) • GoldenGate sugar manufacturing company (M) Sdn Bhd (Sugar) • U-LIK Sdn Bhd (Plastic Bottle) Intermediaries: • AEON, ColdStorage, 7-11 (Reseller) • Derbo Beverage Company Co. Ltd (Physical distribution firm) • BRANDTHINK Malaysia (Marketing service agency) • Maybank, RHB, CIMB, HongLeong Bank (Financial Intermediaries) Customers: • Consumer markets (Adults, Teenagers, and Kids) • Reseller markets (AEON, Giant Hypermarket) • Government markets (For Export purposes) • International markets (Exporter) Public: • Financial Public : RHB bank, CIMB bank • Media Public : Malaysian Today, SunDaily • Government Public : Tenaga Nasional Berhad • General : Malaysia Citizen • Internal : Mountain Dew/PepsiCo employees Q2. Macro Environment Macro Environment Soft Drink/Airline Industry Economic Change The economy of Malaysia comes to 4.9% in the quarter two of 2015, decreasing from a 5.6% in the previous period. Export decreases by 3.7%. GDP growth in January 2015 was 5.6% and declines by 0.7% until July 2015 (Husna, 2015). Exports of Quarter 2 2015 fell by 3.7% and 2.5% from Quarter 2 2014 and Quarter 1 2015 (Sun Daily

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