The Actors Of Micro Environment

1657 Words Aug 24th, 2015 7 Pages
Q1. Actors of Micro Environment
Company Name: AirAsia Berhad
Competitors:
• Malaysian Airlines (http://www.malaysiaairlines.com/my/en.html)
• Thai Airways (http://www.thaiairways.com)
• Singapore Airlines (http://www.singaporeair.com)
• Malindo Air (http://www.malindoair.com)
• Jetstar Airways (http://www.jetstar.com/au/en/home)
• Cathay Pacific (http://www.cathaypacific.com/cx/ms_MY.html)
• Emirates (http://www.emirates.com)
• Japan Airlines (https://www.jal.com)
Suppliers:
• Brahim’s Food (Food)
• Malaysia Aiports Holdings Berhad (Airport facilities)
• Petronas (Fuel)
• Tune Insurance Malaysia Berhad (Insurance services)
Intermediaries:
• Ministry of Tourism and Culture Malaysia (Marketing services agencies)
• The Star (Marketing services agencies)
• Big Tree Outdoor Sdn Bhd (Marketing services agencies)
• Apple Vacations & Conventions Sdn Bhd (Reseller)
• Reliance Travel (Reseller)
• PYOtravel (Reseller)
• Maybank Berhad (Financial intermediaries)
• CIMB Bank (Financial intermediaries)
• RHB Bank Berhad (Financial intermediaries)
Customers:
• Customers who are looking to buy airfares (Consumer markets)
• Customers who are in the middle or lower income group as AirAsia is a low cost airline (Consumer markets)
• Customers who are searching for affordable airfares (Consumer markets)
• Customers who wants to buy airfares to resell at a profit (Reseller markets)
• Customers from other countries who want to purchase airfares (International markets)
Public:
•…

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