The Actors Of Micro Environment

1680 WordsMar 30, 20157 Pages
Q1. Actors of Micro Environment Company Name: Shangri- La Hotel Competitors: • JW Marriott (http://www.marriott.com/default.mi) • Mandarin Oriental (http://www.mandarinoriental.com/kualalumpur/) • New World Development (http://www.nwd.com.hk/) • Hilton (http://www3.hilton.com) Suppliers: • Catercomm (Hair dryer & waste bin) • Tenaga Nasional Berhad (Electricity) • Syabas (Water) • TM (Hotel Wi-Fi) • Panasonic (Televisions) • Loccitane (Shampoo, body wash, and soap) • Dynamic Furniture industry (Necessary hotel furniture) Intermediaries: • Trip Advisors (Reseller) • Agoda (Reseller) • Red Money (Financial intermediaries) • Bank Negara Malaysia (Financial intermediaries) Customers: • Businessman (Consumer market) • Celebrities & Athletes (International market) • Tourist & Families (Consumer market) • Corporates (events/ meetings) Public: • HSBC (Financial public) • GSM Hotel Programs(Media public) • Department of Islamic Development Malaysia (Government public) • Federation of Malaysian Consumer Associations ( Citizen-action public) Q2. Macro Environment Macro Environment Hotel Industry Natural Change Natural disasters like tornado, flood, drought and landslides have caused doomsday for local citizens. The extreme weather first started in Selangor with a long drought which began in 2012 and got worse as it reached 2014. Then there was a big flood and mud slides with persistent rain which happened in Sabah in October 2014. Lastly in October 2014 series mini twisters
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