The Advanced High Tech Brings The Dramatic Change For The Communications Media Essay

Canada’s media industries have played a huge role in the Canadian culture. The Canadian culture has integrated with other countries forming a successful globalization. Many countries including the United States have contributed to the success in Canada’s media industries. The success of globalization between all of the countries was predicted by Marshall McLuhan and ever since his prediction, the world can be depicted as a global village. The global village can be viewed as a tool, a tool that is bringing the world together, despite the different languages, locations, and diverse cultures. With new technologies being developed more often, the communication skills between different countries are very successful. Canada’s diversity in their media and policies has established a global village with people around the world, allowing them to relate to the Canadian culture.

Inversely to the U.S.A., Canada’s structuring allows aid for companies who could not meet the Canadian content goals and still maintain a profit. Under the Income Tax Act, Capital Cost Allowances may be given to companies struggling to pay for the airtime of Canadian content. This prevents smaller companies from declaring bankruptcy, and as a repercussion prevents large conglomerates from buying and consolidating these failed companies. Doing so would quickly turn Canada’s media landscape into a spitting image of the State’s: a limited number of large companies controlling the entirety of Canadian media. As these companies control more of the media marketplace, their product must become more generic and pander to a wider group, thus diminishing the campaign to individual cultures found inside some nationalistic image. The CRTC provides and enforces a variety of rules that protects both Canadian content and Canadian media companies. In turn, companies cover less geography/population, and are therefore able to focus their attention on those smaller

Tremblay uses some significant points to establish his argument and prove his position and opinion. The first issue he raises is the presence of American programs on Quebec television, where he mentions that about one third of the total television supply is of foreign origin mainly American, which is not so bad but he does reveal that the presence of foreign products is much higher in Canada compared to the United States. He also states that during the evenings, between six o’clock and midnight, the situation is even better because “the proportion of Canadian content attains 73%”6. He mentions that the French-language television stations for the most part, respect the “Commission’s regulatory quota fixing a 60% minimum for Canadian content during prime time”7. The part that Canadians should be concerned with is the area of entertainment, particularly drama programming such as series, films and cartoons. He indicates that the percentage of drama programming broadcast produced locally by francophone Quebecois television stations decreased from 16.9% in 1982, to less than 10% in 1989, which is quite a significant plunge. An entertainment sector that is really vulnerable to American culture is the production of films. In 1990, Tremblay states that according to The Social Communication Board, compared to 55% American films, there were

The advents of new technology and advanced communication options have changed the way in which meeting planners construct business meetings over the past several years. There are many positive impacts brought about by technology; however, we cannot ignore the adverse impact that accompanies the use of technology in meeting planning. The use of Internet and social media has helped meeting planners to shift some work to attendees, which can make attendees feel more engaged. For instance, registrants at South by Southwest’s event are able to choose panelists by using social space. Another way business meeting planner help the attendees to engage is by placing prizes at specific locations and post pictures on social media platform. When attendees find the prizes, they will feel good, but also, it is an important technique for meeting planners to use when they need more traffic at certain locations (O’Brien, 2014). Social media has also made the marketing process easier and cheaper for meeting planners. It creates buzz and develops interest before the meeting without having business owners paying a lot to market (“How has today’s technology changed…”, 2016). Also, meeting planners do not have to worry that attendees cannot find the products they are interested in and having difficulties find certain spots when they put data personalization into use. Beacon technology is one of the examples that incorporate big data that could detect attendees’ mobile devices and send related

Media Analysis ‘Media’ is the plural of the word ‘medium’, which often refers to different ways of communicating with other people; if the target is a large number of people, then it is called ‘mass media’. There are many types of media, such as TV, radio, films, newspaper, Internet etc. The main purpose of media is to entertain; however they can also be used to persuade, inform, explain and advice. Media can be very powerful; therefore people are influenced and affected by them.

The 1920s was an exciting time for broadcasting technology in the west; the possibilities of all that this era had to offer were infinite and with it came much needed regulatory policies. Radio and television broadcasting were at their infancy and no one knew how big this idea of instant, national connection would become. Soon after this, it became apparent that Canadians prominently turned their attention to American broadcasting and, in turn, overlooked their own. This piece of information sparked the birth of regulatory policies and the Canadian Broadcasting Act which would control percentages of original Canadian and foreign content to see to it that Canadians would not lose sight of their culture and that the Canadian broadcasting industries could stay in business. Then again, why should the government have say over what their people are allowed and not allowed to watch, listen to, or enjoy? As it is, times are changing and more and more people are able to download or stream movies to which the government has very little control over. Is the idea that the Canadian Broadcasting Act was originally implemented for, even still necessary? New media has taken over the world, social media is a constant, and even if attempted, people would not be able to get away from the hundreds of advertisements that they see each and every day. The essential control needed to keep Canadian content, culture, and industry thriving is found in the Canadian Broadcasting Act (CBA) to which

If Canada wants to protect their national identity, they must all embrace each other’s cultures, instead of creating multiple broadcasts that preach one view or culture. Without state governed media, the dominance of US products in Canada would diminish its identity as a nation, fail to serve the public interest and create less profits causing more advertising and less content in the media. Government regulated media proves to be more favourable and beneficial than policies based off of self-regulated solutions when addressing Canada’s media industries and cultural

The public sphere is further challenged through the development of digitalization which offers the possibilities to connect with people globally. Through media cultures become assimilated to Western standards and new global markets for commodities are created. Therefore media influence the differences of an international economic structure. Of course new inventions or further developments of a product defy previously prevailed economic

This will lead to the mass media homogeneity that will dissolve cultural differences. Cultural imperialism started right after decolonization when political or military control of another country could not be practiced. Psychological forms of control began to be used and were facilitated through the rapid integration of global telecommunications systems. They pushed American culture that promoted the ideas of consumption and instant gratification that would spread global capitalism and increase profits. The cultural imperialism argument has several strengths as well as weaknesses. It’s main strength is based on the idea that mass media from larger nations negatively affects the smaller nations because the national identity of smaller nations is lessened or lost due to media homogeneity inherent in mass media from the larger countries. Sometimes local interpreters keep some cultural diversification by transforming the imported media to meet local demand. The media is still influenced by the core but is also still unique and successful. Examples of this include the success of Korean pop music and Bollywood cinema in their respective “geolinguistic region.” The media imperialism theory fails to fully understand the internal historical and social dynamics within periphery countries. The West may have implanted the model of television consumerism, but the West is not required to sustain it and today many US programs lead the world in their transportability across cultural boundaries but are rarely the most popular when viewers have reasonable local options. (L&B p340-342)(Peripheral Vision) The social construction of reality theory attempts to explain how and why individuals view the world in a certain way and what role the media plays in shaping that view. It suggests that the media actually

Welcome to the Internet Age, in which the world’s globalizing forces are intensified, where the music, literature, and other sources of entertainment of one person’s culture can be accessed at the tap of a keyboard and click of a button by a person of a different culture, where people of one country can be influenced by the music of a different nation through the songs’ message, where a culture of one realm can become similar to the culture of others more quickly than in the past. But in Canada, there is much debate on how much of these foreign media should be shown to us, hence why at the dawn of this Era of The World Wide Web, an agency dedicated to regulating radio-television and telecommunications, the Canadian Radio-television and Telecommunications

The media should provide more means of expressing the Canadian culture in this age; it has been shown that the Internet has become a booming place for all videos and due to that concentration on video channels have been disembarked, the media should therefore use the internet to show Canadian culture to a certain level that is acceptable.

Since Canada and the United States share a border sometimes the advertisements from America are viewed on Canadian television. Canadian heavy viewers of U.S.-produced television seemed particularly unconscious of Canadian culture and of television's potential harm to inter-personal relations. These viewers may be either consciously attempting to become more "American" through their viewing habits; or, they may be exhibiting the subconscious acculturating effects of U.S. television viewing. From the perspective of an open-systems model (DeFleur & Ball-Rokeach, 1982) and the implications from the literature, U.S. media domination may be one of the acculturating agents, along with similar social forces; social contacts and other interpersonal

Cue Digital Media is a full-operational digital marketing firm that specializes in the influencing, marketing and offering of video services for sports, entertainment, news and media company. Our goal is to use the power of the social media to enhance the marketing services offered to our clients. We make use of the power of search engine optimization to ensure the news or information received from our clients reaches a global audience (CueDigitalMedia, 2016). We also offer other web marketing services such as using our high scores to improve on the traffic of our clients ' websites.

Communication is the exchange of information and feeling or ideas, which allow the majority of people to get the news of all sides. In addition, we are used the communication every day to let people know what we are doing or thinking even feeling which people are received that by voice, picture or chat. Moreover, communication technologies have made it simple to communicate to friends in the other side of the world by calling them using mobile phone, e-mailing them and writing in our web pages using social networks, such as Face book, Twitter or Messenger. Additionally, many other recourses are used by the majority of people to keep in touch with the world, which they can watch television or listen to the radio

Nowadays, with the continuous development of social economy, the traditional industries of economic growth begins to decline, in many countries around the world, cultural industries has become the core of economic activities (Hesmondhalgh,2013). Naisbitt (1996) claims that the industrial culture and the cultural industries are the two major trends of economic restructuring in the future. The media industry as the core of the cultural industries was placed on prime location. It is difficult to provide a perfect definition for this new product, however, Hilmes (2009) points out this includes massive specific elements such as print, sound, screen, and digital bits in space corporate communications, advertising, websites, novels, films, recordings, and music being shared person to person on the internet.“Media industry”as a new term was mentioned in the 1930s and 1940s.The media industry has continued vitality. For example, a program that began in 1937 on daytime radio, still broadcasts on television today. From an industries approach to the critical study of media, media industry has the close connection with other traditional industries, such as how to come together people’s interests from the efforts around the goods’ production or services, it also has commercial propose——making profit (Hilmes,2009).But for media industry, it still has some special features which are distinctive from other industries. It can be argued that the media industries are highly