The Advantages And Cons Of Online Shopping Vs. Traditional Shopping?

In todays scenario, online Shopping play a great importance in the modern business environment. Online shopping has opened the door of opportunity and advantage to the firms. Rowley Jennifer, (1998) examined that internet is becoming a hotbed of advertising, shopping and commercial activity. Hsieh et al., (2013) stated that internet is influencing

Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the B&M shopping due to the fact that there is no physical presence of goods, from other standpoint internet is able to sell way more services and motivation and decision making process directly connected to the feedbacks.

World Wide Web – Also known as WWW, which has a vast of data, websites, files and everything that would be connected to the internet. It is the structure for the servers that supports all kinds of formatted documents. The formatted documents are in HTML (Hypertext Mark-up language) which would be able to link in other documents such as graphics audio and video files. This is efficient as the user can go from document to another. Web browsers such as Google Chrome, Safari, and Internet Explorer allow World Wide Web to be operated so that the websites are easily accessible.

Shopping in a store where the extended enterprise trade and international exchange with the developed countries. At the shopping mall, there are many department stores, shops, including many types of venue. Whether is a suburb of the city streets, city center or outlet center shopping mall corner convenience store, in life there are much traditional shopping location choices. Traditional retail is more dependent on location. Online shopping is usually at home or Office, you can use the convenient online computer search. Generally, the usual discussion the online shopping takes place on the internet website, so the location does not play an important role in online

The world wide web is a place where documents are hyperlinked to the internet. Users can then view these documents, also known as web pages, by using web browsers such as Google Chrome. Also the word wide web is short for www., this is used when searching for any website.

The online shopping trend is becoming increasingly popular. People nowadays can get everything they need online, such as clothes, books, groceries, etc. Online shopping is a new type of technology trend that people are getting addicted to because it makes people’s life easier and saves them time. Shoppers can visit web stores from the comfort of their own home and shop while they are sitting in front of their computer. Many online shoppers do not have to waste time on shopping anymore.

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

"I love shopping for things online because when they arrive it's like a present to me from

Our group interviewed five people at the Gretna Outlet Mall about their overall shopping experience. Common themes that were brought up by the interviewees over the course of the conversations included the influence of brand names as well as the pros and cons of online versus in-person shopping. In the later conversations, these common themes were something we steered the interviewees toward as they were a major part of the problem that, as a prospective business, we would hypothetically attempt to solve.

Nowadays many people prefer to shop online because of its various benefits. Some of the advantages that we using the online shop manner to purchase items such as G-shock watch through along website. Online stores are open round the clock of 24 hours per day, 7 days a week and 365 days. The opportunity of online shop stores gives us the freedom to shop at our own clip and advantages.

Online shopping has made life a lot easier and less complicated, not to forget that it also is a time saver. But with every good, there’s the bad. The advantages of online shopping on Amazon is that it’s convenient for lazy people, they can order what they want without actually stepping out of the house, it’s less time consuming, cheaper than what’s in stores and it offers a lot of choices, trusted reviews and it sometimes offers products that are no longer in shop racks or products that don’t have a shop and only operate online and with a CEO like Jeff Bezos there is no such thing as a bad review about the service that is offered, simply because he believes that all their customers should be treated in a very high manner. Delay of delivery is a disadvantage, you’re not given an exact duration of when or how long the delivery of your order and many more disadvantages will be further discussed.

The quality of the internet on the purchase process has been found to affect customers’ purchase decisions, satisfaction, and loyalty in online retailing (Zeithaml et al., 2002; Wolfinbarger and Gilly, 2009). Hence, to be competitive in the market place, internet is the paramount and as the new ways for the customer to interact directly with a firm. Besides that, the internet is responsive and convenient for customers in the online purchase process. Through internet, the firms being able respond to the unique needs and wants of individual customers by providing the “right content in the right format to the right person at the right time.” Retailers can facilitate a convenient and responsive online purchase process, serve their customers better, improve customer satisfaction and increase retention.

Online shopping had gone into business as early as 1992. The number of people that used online shopping had gone up when people started to gain ownership of personal computers. In 2007, 875 million people had at least made one online purchase that year. It continued to grow after that it had been recorded that 9 percent of the United States had been purchasing items online. With the creation of the World Wide Web and a browser sites like Amazon and Ebay had started to come into play. Most of the earliest shoppers were males who know some things about computers and the way they worked, while time passed by in 2001 studies showed that 52 percent of online shoppers were women. Online shopping is a way that retailers could advertise their products and increase sales. Improving the way that we shop today and making it easier for the people. Online shopping is more effective than conventional shopping because it save consumers time, saves consumers energy and consumers would not be as pressured to purchase items.

Electronic commerce (e-commerce) has been defined in different ways by different researchers. Schneider and Perry (2000), characterize e-trade as business actions directed using electronic information transmission by means of the web and World Wide Web. As per Turban, King, Lee, Warkentin and Chung (2002), Electronic business is a procedure of purchasing and offering items, administrations and data utilizing PC systems and the web. Gibbs, Kraemer & Dedrick (2003) characterize e-commerce as the utilization of the web to purchase, offer, or bolster items and administrations. In this study, e-trade involves the utilization of the web for purchasing and offering items or administrations.

The development of internet has created a paradigm shift of the traditional way people shop. A consumer is no longer bound to opening times for specific locations; he can become active at virtually any time and place and purchase of products or services. The number of internet users is constantly increasing which also signifies that online purchasing is increasing. The previous primary reason for shopping online was price, which has now changed to convenience.