The Advantages And Disadvantages Of Digital Marketing

- Digital media supports the company through attracting and engaging broadly targeted audiences -> increasing attitude, awareness and perception towards the brand

It is no exaggeration that you live in a digital world and from that perspective it is imperative that your business has an impressive presence in the digital space.In essence, digital marketing is the future of marketing in the world with the added advantages that it is cheaper than traditional marketing and is measurable.

"According to SearchEngineLand, small to medium businesses devote 46% of their marketing budget, on average, to digital marketing. The problem many encounter, however, is they aren't getting all they need for the amount of money they are spending. They either obtain advice or they get professional advertising materials, yet they don't receive

Marketing has always been on the cutting edge of technology. The communications technology explosion of the past 40 years has created a complete melding of technology and marketing. Technology not only needs marketing to identify customers and sell products, but marketing must optimize its use of technology to locate and target customers. Universities are offering degree programs in digital marketing.

However, it brings benefits as gives more opportunities for advertisement campaigns that are not demanding but cost-effective. Through social media the company can get to know its customers better.

This case study focuses on how digital advertising and marketing strategy boosts the sales of any organization. The main focus area of this study has been the company Britax which is a car seat making firm based in UK and has made rapid strides into the business by digital advertising. The increase in sales was 150% each month when compared to the same months in the preceding year.

It plays a prominent role for every player in today’s competitive and dynamic market scenario, digital marketing is via electronic channels and by posting positive comments, feedbacks about the company/product you (and your happy customers) can attract new customers and build long-lasting relationship.

You have a beautiful website up and running, and now you need to get it in front of people who are interested in what you have to offer. The two big ways of doing this are search engine marketing (SEM) and search engine optimization (SEO). They both have some advantages and disadvantages.

Over the years’ internet marketing has grown drastically. Gone are the days when online marketing was only meant for big companies because of the technical aspect of the internet. Nowadays even newbies can engage in internet marketing.

The potential customer can visit your online store in their own privacy and comfort without stress and distractions that there are in real life. Make it easy for customers to learn about your business, your company name should come into their mind when they need your products or services, and they should know that it is easy for them to contact you. Many customers will read your message because of their content and they will remember your company because of its signature. Businesses need to be on the lookout for new opportunities to gain the company on online directories, publish your information where your target market will find it. Give out more information about your business so that customers know more about it. Create an ordering system that meets your customers’ needs by thinking about the target market and where they are located and what payment services they are going to use. Many customers will worry about their product make sure that there is a way to say that you have sent it and also a way to say that they have received it, use appropriate packing as cheap as possible but make it look eye catching so you can gain more consumers. You are also able to repeat more online sales do be more convenient for your customers, by using existing customers can have a required id so that they do not have to insert there details again which can be very time consuming,

Even though the larger more established marketing firms are still holding on to the greater market shares for online services, the advancements in technology and consumer buying trends are enabling small digital advertising companies to attract a market niche of local businesses that require advertising services at affordable prices. No matter what the economic conditions are consumers are spending and sellers are looking for inventive and reliable system services to help with marketing products online. What is affected are marketing budgets, the need to plan better and execute effective campaigns to offset and prevent reductions to profit. As the economy improves and budgets expand allowing for new campaigns, the digital industry will also

Marketing is a concept that is fairly recent in origins. For the longest time, all it took for a company to succeed was to create a product that was superior to others and consumers would flock to make purchases. Eventually, due to the standardization of quality products, companies sought to brand themselves as a way for consumers to differentiate them from other companies. It no longer was good enough just to make a quality product, you had to convince the consumer that not only was your product better, but so was the company. In the 21st century, we have seen an explosion of marketing outlets, thanks to all the different forums and venues in which consumers migrate. Additionally, a deep and complex science of understanding the consumer and markets has come to fruition, in hopes of maximizing profits and outpacing competitors.

Some differences between the internet and more traditional media is that internet offers the marketer ability to receive feedback and a more direct link to the consumer, as well as giving the marketer easier access to trends and competition. It is also much easier to track return on investment by using the internet over traditional media. Creating awareness on the internet is much easier than it is through traditional media.

The use of as a channel of promotion management in the developed world had gained rapid growth in the past two decades. Since the introduction of the World Wide Web (WWW) and development of browsers, the internet has become a popular platform for commercial transactions. The business world has become extremely competitive and there is a need for businesses to adopt new technologies in order to be competitive. The main difference between internet based marketing and ordinary marketing is that the internet is founded on abundance while the real world business is based on scarcity. The introduction of internet based business or electronic commerce offers vast and unique opportunities to businesses which are able to compete in the same level with every other business.

The reasons to take your company digital may be plentiful. As more of the world gains access to the internet even more markets become accessible. With the advent of drone technology and better delivery methods online sales and logistics are becoming easier and more cost efficient. Also online stores and warehouses require less manpower making them cheaper.