The Advantages And Disadvantages Of Online Advertising

1. Target a new customer segment that id young and always ready to try something new and exciting.

For many years, advertisers had tried to find out an efficient way to understand their target markets and the customers. Before the age of information system, it was difficult to track their customers efficiently, and therefore they were like swimming in the dark when they dealt with the customers. They could only make the very broad target customers and send them advertisements through newspapers, television, magazines, or other media. However, this traditional method of sending advertisements to everybody that the companies could reach was not working well, since it ignored the demands of the receivers. However, along with data mining, it brings a business revolution to the whole world.

MKTG 364 – Internet Marketing: Your Article Presentation # 1 is due this Friday, September 11th. Let me know if you need to contact a tutor to help you to complete

Markets consist of buyers that differ in their needs, wants, resources, locations, buying attitudes and buying practices. To reach customer insight, it is important to understand the needs of different segments and to communicate pertinently to them (Brown L, Brown C, Gallagher SM, 2008).

We live in the digital age. The world has been made smaller and smaller through the use of the World Wide Web. Information and communication are far more accessible than ever before and studies have made it evident. ?Pew Research Center, a nonpartisan fact tank, studied the Internet access of Americans over a 15-year period, from 2000 to 2015. The study found that approximately 84% of Americans use the Internet now, compared to just 52% in the year 2000.? (The Future of Immigration Law Practice, 2016). It is no wonder that marketing trends have been moving towards online marketing strategies.

Diversify their portfolio of service and product offerings to meet the strategic needs of their target market.

• Conduct market research on the current clients, and perform data analysis to define target clients and their needs

products to our customers in profitable segments and win over new customers in new markets,

First, we will analyze the targeted customer and the proposition designed by each company to attract them. In this part, there is a description of each market target and how each company has taken advantage of each unique position in the industry.

In today’s world of business, everything is computerized and most of the companies use the Internet and information business to help keep their quality, save time and also cost. It also can reach out to more customers worldwide. For an example, with a website in the internet, it would relay the message to millions of viewers worldwide regarding the product and service that the particular company can provide and indirectly saves cost in advertising in television and print advertisments.

Advertising has always been an important part of our society. The history of advertising can be traced to pre-modern history when it served an important purpose by allowing sellers to effectively compete with other merchants for the attention of clients in Ancient Egypt. From 1704 when the first newspaper advertisement was announced, it gradually grows into a major force in American society based primarily on newspapers and magazines (Ad Age Advertising Century, 1999). It not only helps to raise the target demographics’ awareness of issues, but also educate consumers with the benefits of the product. However, advertising cannot target a particular person before the emerging of World Wide Web.

Method: For the technology to be effective there is a need for an understanding of the values, attitudes and behavior of various customers, prospects and stakeholders in the marketing process. This will help the organization to focus on such areas as the effective retention and acquisition of business customers for its long-term benefits.

Establish the short term and long term goals aligned to strategy. Run as a project if suitable i.e. develop schedule, budget, resource plan, etc. Identify some early wins.

As online presence has advanced, there are more and more business minded people turning to the Internet as a way to make a living. There are plenty of pros and cons to go around with the online community, but the savvy business person can overcome the cons and become quite successful. It all begins with a strategy. What is the best way to get your message out there where customers will find it? For the successful business person integrated marketing communications is the key to online success.

Businesses that use internet as a marketing tool have the advantage of reaching many customers within a short period of time. Marketing over the internet enables the businesses to overcome the