If you're a salesperson, you can close more deals and get more sales, where people can value our opinions, develop more social bonds, etc.
* Sales reps secure the best product placement in stores, conducting taste tests in stores and convincing “individual store managers to pull the product from the central buyer.” (Singer, 2008)
Canada has a diverse population. If Amazon builds its HQ in a city like Toronto or Waterloo, new jobs will be available (thus increasing the employment rate in Canada). According to The Star, Canada's largest daily newspaper, Amazon is already looking for 200 employees more. Furthermore, because of the immigration ban in the USA, and Canada being a neighbour to the USA has similar resources, Amazon would prefer placing their HQ in Canada because of its pro-immigration policies. Jim Watson, mayor of Ottawa, has said that because of Canada's immigration policy is so liberal and "non-discriminative towards ethnicities", Canada has the benefits of being Amazon's second HQ's
As the consumer attitude gradually changes, people are more in favor of the natural and safe products in cosmetic market. Australia consumers are not exception. They respected green-added cosmetics, namely, they are increasingly in pursuit of natural, pollution-free cosmetics with no chemicals added. Consequently, the products of chemical-free will gain competitive advantages in Australian cosmetic market to meet the consumer’s psychological needs for green, organic skin care products.
First of all, if he decides to focus only the direct sales, the most obvious benefit is a growth of sales. In this case, there is some specific information which sets out how this achievement can be gained. According to the case study - BOC group: Ohmeda, it noticed that “Specialization would enable Ohmeda’s salespeople to develop a better understanding of their equipment and its, clinical application and, as a result, it would increase sales.” . Further, at current, the company established well-organized channel of distribution in term of direct sales . Moreover, both managers and sale reps have the professional
There has been many debates on which Amazon’s success is either good or bad for the greater good. “Amazon's success has come in part from spreading out its bets and investing in so many different emerging markets and technologies. Growth investors would be wise to think the same way if they're not already doing so” (Bowman). Many who aren’t on the opposing side and believe Amazon’s success is for the greater good think retailers and investors are childishly complaining about the situation and aren’t taking vital decisions for their businesses future. However the issue isn’t that investors aren’t making wise decisions, it's the fact that they can’t with so competition to keep up. Amazon is literally taking away any possible opportunities to do so. “Retailers that balance physical and online presence are here to stay. Altogether, retailers providing frictionless shopping experience, online or in-stores, with seamless payment solutions are likely to stay in the market. On the other hand, retailers that have been slow to invest and still relying on traditional marketing methods are bound to suffer” (NASDAQ). Ever since their skyrocketing success, Amazon buys whatever they see in fact, they have bought more than one hundred companies within their decade of only rises. Investors are left only so many choices that they won’t benefit from. This goes the same for retailers who are suffering severely like Sears,who is in major debt; their companies cannot invest in many items because
By adding another channel for clients to buy their products, they could reach customers where, when, and how they wanted to buy. Progressive wanted to appeal to as many customers as possible and knew they could achieve a competitive advantage and grow their company faster if they modified their distribution plan. Thus, selling direct help their agent’s business as well. It made Progressive bigger and better since they had focused their marketing message to consumers and growing the direct channel and advertising help grow the agent’s channel. At the same time as more consumers knew of Progressive’s name, they could go into agents’ office and ask for it.
Sales representative is an excellent approach to “penetrate” the market. Some retailers may not get an interest in Foxy’s products at a trade show, or they simply don’t attend trade shows for some reason. Sales people would work hard to stay in touch with those customers, demonstrating products in person, and thus creating potential sales for the company. By talking one on one with the customers, sales representatives may even be able to improve customer’s brand awareness or loyalty, reinforcing the network for the company.
Because Japanese women had by far the highest use of beauty care products in the world, it was natural that the global beauty care category management started to regard Max Factor Japan as a potential source of innovation
The cosmetic and beauty industry and has been booming exponentially particularly in urban areas over the past years. The industry is estimated to contribute R25 billion to the economy, without taking into account the informal sector, which also contributes to the economy (SANEWS, n.d.).The economic growth and attractiveness of urban areas particularly the cities are most often associated with the availability and accessibility of opportunities where business, small, medium or large can explore its potential to meet the ever changing and increasing demands of customers’ preferences and needs.
France is the last Western European country that is being looked at by Natura. The pros are they sold 11 billion euros in cosmetic sales just in 2004. The market is solidified which means that the companies that have been able to work their way into France have thrived. This is good because the economy is strong there and France is always looking to “diversify product ranges to stimulate demand and boost value growth” (Paavola, 13). Natura can come into France and be the new product that changes the market due to their eco-friendly approach. Another pro is that France has had a shift of consumers buying products that have higher value. Unlike other countries where the consumers prefer lower cost, in France it seems like products that are higher quality will produce more sales. Although a con seems to be that mass markets have been successful and lead in sales the customer service is not up to par. Natura can have an advantage especially through direct sales. Direct sales allow for quality customer interaction and this can allow them to show the customers that they care for them. This would be successful in France because sensory marketing is thriving in France. This would allow for Natura to use their sale representatives to show how the cosmetics are actually are good for the economy and giving them an emotional connection to the brand. Some cons are that the leading brands in France are French, but the reasons are all connected. The biggest con is that no new market has
Avon, started its journey in the early 1886 is now the oldest and the largest marketers and manufactures of the beauty products. The advertisements from “Ding dong, Avon Calling” to “Hello Tomorrow” and from “You never looked so good” to the latest one “The Company For Women”, always helped Avon to improve its image and enhance the marketing strategies to serve the purpose. One of the amazing facts about Avon includes that it’s headquarter is situated in USA but major portion of its sales comes from outside North America. Avon has captured a huge market all over the world and its distributing the beauty solutions to almost all parts of the world. With Avon being a part of 112 countries, the company has
2. What are the advantages and disadvantages of selling cosmetic products through door-to-door selling, specialty stores, department store counters, and supermarket and hypermarket? How will the use of these channels vary with target market segments and brand strategies?
The selling power in developing countries and emerging markets is relatively low. This can be argued in Jamaica’s case as the demand for cosmetics continues to grow consistently. In fact, not many companies have ventured into developing products which meet the specific needs of this market segment. In order to achieve long term profitability, new market entrants should focus on this neglected population segment. The high selling power in the developed countries leads to high competition and an overall reduction in profitability for cosmetic firms in this industry. This is based on most of the largest cosmetic companies are based in developing countries.
Many cosmetic brands are popping up recently, perhaps, due to the increasing consumers of products that beautify and enhance the physical appearance of a person. Even though the market is already full of the said cosmetic brands, the company L’Oreal Groups could still be considered as the leading supplier of cosmetics and hair-color. This study is a brief overview of the marketing concepts and strategy of the said company. The company profile will be presented to be able to give a clear view of the market to which the company belongs to. An internal and external (SWOT) analysis of the company will also be provided in this paper. Another area will be specifically devoted to