The Advantages and Disadvantages of Toyota

Toyota is benchmarked as the best in class by all of its peers and competitors throughout the world for high quality, high productivity, manufacturing speed, and flexibility. Toyota automobiles have consistently been at the top of quality rankings.

For more than 50 years, Toyota Motor Corporation has been one of the world’s leading manufacturers of motor vehicles in the United States. It was born a Japanese company in 1935 and came to America in 1957. Now headquartered in Toyota City, Japan, it employs more than 300 thousand employees globally (Toyota Motor Corporation Company Profile, 2012). In addition Toyota is a global marketing organization. It strategically operates primarily through Japan, Asia, Europe, and North America; but its vehicles are sold in more than 170 countries and regions across the globe (Toyota Motor Corporation Company Profile, 2012). The Toyota brand is traditionally defined by brand attributes such as global leadership, innovation,

Toyota is a leading company, and for over 70 years. It has been expanding business all over the world and

Toyota advances the United States in motor vehicle production because the country has devised the proper strategies in importing valuable technologies for manufacturing; they have excelled in building the appropriate labor pool; along with skilled management professionals, as they have marketed their products successfully in the home market for Japanese transportation needs.

In 2012, Suzuki faced the question of whether or not to continue selling automobiles in the

Toyota has achieved a reputation for the production of high quality vehicles in all countries around the world. Toyota developed unique products and this has been achieved by an approach to quality control and quality assurance over many years. Toyota considers quality control as a key part of the activities to produce product or services and to be of a standard, which exceeds customer needs.

or decades, Toyota’s success in the marketplace has been admired by business practitioners and executives alike. The automaker is the envy of others within the automobile industry, but the company is also considered to be the symbol of excellence in business in general. The firm has been the focus of research in academia. The power of Toyota has been attributed to its two distinct core values:

Toyota must keep on producing vehicles that car customers want to buy. They must figure out what these buyers demand in a car. Once they tackle this then they can be successful, but if they don’t produce what they buyers want then they will not reach their goals.

Toyota Motor Corporation is one of the most important automaker that has been operational since 1973, based in Japan. The company has gone global and their operations are massive such that it trades in the New York Stock Exchange (NYSE). The company started as a department of the human resources that used to employ 317,734, before it become the biggest automobile due to the huge production that it used to make from the huge labour. It was until the operations were now very stable that the automaker became globally known and being the largest conglomerate in the world. Toyota was able to attain a high number of customers who were

Toyota’s manufacturing techniques, the specifics of the Toyota production system have allowed the company to operate at a greater level of efficiency than its competitors. The lastly is about that continuous improvement. Thus, Toyota has been able to sustain a competitive advantage by utilizing a tangible resource that is rare and not easily imitable.

With domestic markets becoming saturated with competition, organizations with the financial reach look to international market segments to obtain growth potential. Though not all companies hold the capabilities to obtain such a feat, Toyota has and is competitive.

“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”

GM has developed an Enterprise Demand Sensing Research Program to investigate methodologies and drive a collaborative decision-making framework. The program aims to improve the decision-making of the enterprise in procurement, manufacturing, marketing, sales, and logistics (Truss, Wu, Saroop & Sehgal, 2006). To enhance enabling technologies, GM places considerable importance on internal communication. GM launched some major efforts to communicate throughout the organization. These included roundtable discussion groups, and the training of managers

We will start the external analysis with the PESTEL analysis of the automotive sector followed by the Porter’s five forces analysis and we will end by having a look at the key competitors and competitor pricing.

Toyota is a key player in global automotive market. Its structure constitutes if various production plants in different locations and a very strong branding which helps it capture a major market share. Like other enterprises, Toyota has several strengths and weakness which makes it what it is now. Toyota heavily invests in Research and development which helps it come up reputable product line which is spread out throughout the world because of its strengthening global distribution network however its recent product recalling, loose grip in key geographic areas and wrong allocation of resources shows that even a strong brand like Toyota has its weaknesses.