The Advertisement Chosen For A Reebok

sale of Nike’s high-margin products to high-end customers. Regardless of the low cost of the World Shoes, they

Bonin explains, “These techniques exemplify Nike’s core message of “Just Do It” with their own imaginative methods. Nike used a young boy as their lead role to demonstrate their message of embracing everything that’s thrown at you.” For example, the protagonist tries out soccer and scores a goal appealing to the audience that trying something new can always be fun. In every scene, we see the protagonist enjoying himself and not letting the moment of the game have too much of an effect on the way he plays. This shows that without the athletic apparel Nike showcased on the advertisement, you’re more likely to dream then make your story a reality.

The ad wants us to buy the Mercurial Vapor IX soccer cleats, so we can become faster. Making the reader feel slow and out of style if they don’t get these cleats; Nike has two messages on the ad that reads, “ BE FAST. BE MERCURIAL.” that is in bold, capital, big, green letters; the second reading in smaller text, but still bold and dark bright Pink, “ MERCURIAL VAPOR IX CAN YOU HANDLE THE SPEED.” In the messages of the add, it does not only make the reader ask themselves if they’re slow but if they can handle the speed making them want to buy them and find out.

Have you ever seen someone wearing a very rare pair of shoes that you have never seen before? Have you ever wondered how they got these shoes and how much they cost? Believe it or not Nike’s Air Jordan line of shoes has been at the forefront of a decade-long sneaker craze, which has grown so much it has become its own stock market. Jordan’s have been popular for many years and it is shown throughout pop culture, the increase in price and demand, the resale market that has skyrocketed in the last five years, and the history behind the shoe that made them so popular. Jordan’s are very well advertised through several popular outlets.

With the poster it is plain and simple; on the poster we have Gok who says “do you need a new pair of trainers? Well look no further, the new Nike combat.1’s is just for you” this is a great way to attract the target market as they will only think that these trainers are for them and they are the latest trend.

The Footlocker commercial concluded with showing the new Nike shoes and shirts with a statement titled with, “Just go to Footlocker.” This commercial’s persuasion techniques were utilized appropriately and successfully. From begging to end it was amusing and gave a great visualize as to what the new gear looks like considering that they were both wearing it. The main audience would enjoy this commercial and would shop at Footlocker since these two are great role models of the basketball

According to legend, this idea dawns on him in the kitchen when he looked at his wife's waffle iron. The "Waffle" of Nike soles help to win at the end of the 70s, 50% of the sports shoe market in the United States. In the mid-80s among the Americans cult of the body, it was particularly popular, so sports clothes and shoes bought in large quantities. Nike supported the desire of consumers to healthy lifestyles with the help of advertising. Advertising of Nike has become so recognizable that the company ceased even to specify the company name, as the logo was enough. Thanks to an advertising campaign «Just Do It» in the early 90's, Nike has achieved unprecedented success and even became a new brand of religion that has allowed it to take its place among such staunch consumer market giants like Coca-Cola, Gillette, and Proctor &

Jim Riswold worked for this campaign with the filmmaker Spike Lee and they both got inspired of this creative idea from the first Spike’s movie, She’s Gotta Have It. Jim Riswold recalled his inspiration from that movie, “There’s a character in the movie named Mars Blackmon who so loves the man Air Jordan and the Air Jordan shoes, when he has the chance to sleep with the girl of his dreams he won’t remove his Jordan’s” (Wieden + Kennedy). By his inspiration, Jim and Spike were starting to shoot their first Spike and Mike commercials, which was also the first time humor ever made into Nike spot. Jim and Spike executed the spots more easier than they thought because they caught the point of both Mars Blackmon, Michael Jordan and the Nike Jordan shoes together into one spot. Most of the audience already known who is the Michael Jordan, but less people known Mars Blackmon who is the number one big fan of Michael Jordan. So, Jim wanted to shot the commercial like Mars instead of Spike. Basically Jim made Mars pretended to produce, wrote, and recorded it by himself. This commercial was well executed and demonstrated, thus it gave the positive, playful and powerful identity to the NBA especially for the Jordan’s humanizing image as a big star

In today’s time we come across a vast amount of advertising using various forms such as outdoor billboards, print advertisements, TV commercials and online advertisements. Advertising is a very common means of getting customers to see one’s message, brand and product. However, it is apparent that advertising is intentionally deceptive in the sense that it tries to prey on one’s weaknesses as a human being. For example, beer commercials constantly use sex appeal with attractive women to charm men and perfume commercials use the idea that their product will bring women the love that they have so long desired. Likewise in the Nike advertisement featuring Serena Williams, the advertisers use vivid visual elements to convey the idea that Nike products will make the consumer popular, athletic, beautiful, skilled, talented, hardworking and ultimately successful. This definition of Nike is achieved through the use of the famous athlete, the words of the ad, her facial expression, her stance and the background scenery.

Nike has an incredible brand, everything about Nike makes the consumer feel like a winner. To start off the word “Nike” means victory, which goes with the commercial where all the fit and attractive models who are wearing are

This light-hearted ad is consistent with their overall brand image, brand personality, and other ads as their website features a running banana and what’s been dubbed as the “Brooks VIP Porta Potty” which you can also find available at a number of races. They also emphasize the importance of the “tech” inside a shoe and their community is encouraged to share tips and advice to other runners. Impact Magazine, where this ad is found, is a serious fitness, performance, and sport magazine, is a little inconsistent with their overall image. Flipping through the magazine, all the other ads are much more serious and/or information-intensive. As a result, however, Brooks’ ad stands out and grabs your attention. Although the ad overall is humorous and light-hearted, they also include some jargon about their shoes’ “tech” (i.e. mid-foot crash pad) that only serious runners would understand, including the reader. I believe it is an effective ad that grabs the reader’s attention but still delivers professionalism and credibility to its stance on high-performance

To begin, the history of sneakers is amazing and is one of the reasons they are so popular. The first pair of sneakers ever made were made by sticking your foot in melted rubber 3,000 years ago. Modern sneakers were developed in England and then in 1868 only wealthy people could afford sneakers because they were $6 a pair. The United States developed shoes that were very cheap so everyone could buy them. According to text 1 “...the United States advertised an affordable rubber soled shoe that cost just sixty cents a pair.” The first shoes for the olympics were made in 1963 with metal spikes on the bottom. Today sneakers range fro many different prices and some are very expensive. Sneakers have gone through a lot of changes in their history and that is one of the reasons they are so popular.

With over four billion followers, soccer is the most popular sport in the world. It combines many commercial companies which compete each other to be at the top of the business. Nike is one of the biggest companies in the industry. In this ad, Nike uses random young footballers that become real football superstars by using their clothes and shoes. Not only, they went further by showing that with their products, you can risk everything. The ad is effective on many levels, the fact that they use real superstars, mannequins, and Marvels to encourage customers to buy their products.

When one looks at an image from Calvin Klein, Victoria's Secret, or Versace, the first appeal comes from beautiful models. These individuals are normally jumping, laughing and representing every idealistic way of life by manifesting the idea of a blind promise. Unfortunately, these images are not only created with the intent of being manipulative, but also to resemble the present history involving societal roles. At the moment, Ads are able to capture the political ideologies or the social influences in order to represent the position of modern times. On the other hand, the Versace brand recently released a new campaign on Fall clothes bringing to light a different topic. At a quick glance, the Versace Advertisement depicts the everyday family of four. However, through John Berger’s Ways of Seeing, the picture represents the hegemonic portrayal of male dominance, the suppressive forces of society on women, and the influence publicity has on the surveyed. Through this lens, one can understand the social relations and expectations publicity creates for individuals.

Nike, Inc. has been the world’s leading innovator and provider in athletic footwear, apparel, equipment and accessories for 50 years. Their mission has been to bring inspiration and innovation to every athlete in the world; if you have a body, you are an athlete. Arguably one of the most innovative companies in the world, Nike has built its brand into an iconic world-class powerhouse that continues to dominate the market with no signs of slowing up. Nike’s marketing and advertising have been breakthrough, aspirational, and legendary over the years, featuring high-profile athletes and heroes.