Essay about The Advertisement of Harmful Products

Tobacco ads have stood out to me from a young age, I was used to seeing cigarette ads in every magazine and street corner. When I was 11 I joined a tobacco advocacy group, I wanted to inform young people my age about the dangers of tobacco but mostly I joined because they paid me. I found these two ads and I remembered sitting in an empty classroom analyzing tobacco ads and discussing how they appeal to us. I found two ads, both from the most recent issue of a popular celebrity gossip magazine. The first major difference one notices is that of the ads is catered to a completely different audience. Blu E-cigarettes cater to the new age of tobacco consumers. While Newport menthol cigarettes are tried and tested, a classic. The major differences in this ad make it difficult to pick which one is most effective at getting more buyers of their product. Newport’s ad is

According to “The Action of Smoking and Health,” every six seconds someone loses their life as a result of a tobacco related disease. It’s hard to realize how damaging cigarette smoking’s effect can be until you experience it first hand. It is almost certain that every one knows someone who is currently a smoker or was a smoker at some point in their life. For years smoking was the seen as the “cool” thing to do, it was how to “fit in.” There was no real emphasis placed on the dangers of this particular habit, and as a result, it became a world wide trend. In the past, technology and medicine were not nearly advanced enough to be able to determine just how harmful tobacco usage is. However, as we have made medical and

Tobacco companies advertise in magazines, promote their products in convenience stores and market their brands through websites and social networks. Many of these tobacco industries get publicity and attract more young customers when using the newly in media to promote their products. Many of these tobacco companies don’t understand that tobacco advertising is a huge public health issue that increases smoking. Tobacco company advertising and promoting is the start of the use of tobacco among teenagers. Now, these media and magazine advertisements about cigars have caused teenagers to be exposed to cigarette advertising. Not only that but also these teenagers find ads appealing and also increase their desire to smoke. Cigarette companies spent about $8.37 billion on advertising and promotional expenses in the United States in 2011.

This paper will examine the history of the tobacco industry and its advertising campaigns from the 1920s to the present. Some of the issues discussed in this paper will include: What forms of mass communication has tobacco companies used to persuade the public, how changes in technology have influenced the way tobacco companies communicate with target audiences, and how the United States government restrictions affect the current efforts of tobacco companies advertising strategies. Other topics that this paper will expound upon are, the ethics of the tobacco industry’s advertising approaches, how tobacco companies responded to health warnings from the government, and what

Over the last few decades, tobacco and nicotine prevention efforts have risen to an all time high. Prevention efforts focus on education to the public of the negative effects on one’s health when using tobacco and nicotine products, as well as with pleas to healthcare policymakers to increase restrictions on product manufacturing and sales. One policy effort growing in popularity in the United States is called Tobacco 21, which proposes to raise the legal age of purchase for consumers of tobacco and nicotine products to 21 years of age (Farber, Pakhale, & Neptune, 2016). Farber, Pakhale, and Neptune (2016) state that 90% of tobacco and nicotine users begin smoking before the age of 18, with 99% of users starting before the age of 26. Lower smoking cessation rates are associated with earlier ages of initiation and the tobacco industry is known to target youth in advertisement of these products lending to the early age of initiation. The tobacco industry themselves admit that increasing the age allowed for purchase to exclude youth would substantially effect their sales. Tobacco 21 laws also deter adolescents from gaining tobacco or nicotine products from friends 18 to 21 years of age, which is the most likely age group to supply younger teens. With this knowledge, placing tighter restrictions on consumers younger than 21 years of age, using the Tobacco 21 policy, may deter tobacco and nicotine initiation in hopes to prevent individual use at all in the future (Farber

Winning the war against cigarettes. (n.d.). Retrieved October 1, 2015, from American Cancer Society: http:www.cancer.org

In fact, the tobacco industry has suffered ever since antismoking advertising has begun (Johnston, p. 107). According to statistics, 4 in every 10 Americans who are in 12th grade have tried cigarettes, and 1 in 10 consider themselves current smokers. As well as, 1 in 5, 8th graders have tried cigarettes, and 1 in 16 consider themselves current smokers (Johnston, p. 107). Now that society is aware of the harms of tobacco, it is important to decrease such rates of smoking amongst youth. Not only are there commercials about the risks of cigarette smoking, but also there are commercials that promote living above the influence of all drugs, including alcohol and marijuana. Lastly, as research continues to improve, and new drugs arise it is important to keep youth educated on the risks of using such drugs. It is important to keep our youth safe from the dangers of

The single most important issue is promotion and advertising. In 2012 the tobacco industry spent 26 million dollars a day in marketing and advertising alone (Federal Trade Commission Cigarette Report). Tobacco companies exploit the vulnerability of teenagers. Through their advertising, tobacco companies create a image about their consumers. As is the case with all advertising, a substantial

Advertisements are a vital part of any company’s marketing strategy, and are used to inform or persuade an audience about a certain product or service. In fact, North American companies are among the world’s highest advertisers (Boone et al., 2010, 502). Today, an average consumer is exposed to hundreds of advertisements every day. It is when these companies attempt to promote a dangerous product that restrictions must be, and have been put in place. For several years, Canada’s regulations on tobacco advertisements have become stricter, while

According to statistics in the 20th century the world over 100 million people died of tobacco-related diseases. However, the proportion of smokers has not decreased, or even increased due to the limited understanding of the harmful effects of tobacco smoke, knowledge is limited.

If warning kids of the future health risks of smoking is a successful way to keep them from smoking then why does the US Department of Health and Human Services report that 34% of Kentucky high school students smoke? It isn't. In fact, ads that focus on smoking health risks are proven to stimulate the rebellious and curious nature of youth (ScienceDaily 1).

Advertising for tobacco is another source that cause teenagers smoke and adults smoke. Recently, tobacco companies have found new ways to promote their products to youth. They support their sporting events, concerts and movie. Many people favor idols or stars smoke in the movies and they seems very cool. And Teenagers are curious about imitation. Smoke containing nicotine acts as a stimulant to the brain. Nicotine in the bloodstream acts to make the smoker feel calm. In fact, nicotine is a lethal poison, affecting the heart, blood vessels, and hormones. Tobacco smoke contains over 4,000 chemical compounds. More than 60 of these are known or suspected to cause cancer. What is more, secondhand smoke can be harmful in many ways and it ruins thousands of non-smoking people, children's health. The US Surgeon General and the US Food and Drug Administration are among those who have examined the evidence and concluded that tobacco advertising does increase overall consumption. If we ban adverts on tobacco products, they will gradually lose their appeal, because they won't symbolize anything "cool", "smart" or "amazing". Tobacco products will become ordinary consumption goods and thus the number of young people who take up smoking in order to "be somebody" will decrease.

The tobacco industry kills more people in North America from Monday to Thursday of each week than the terrorists murdered in total on September 11, 2001. That sounds unrealistic, doesn’t it? Well, smoking is an epidemic that affects us all, whether you are a smoker or you aren’t. In order to stop this epidemic, we need to

b. Sub-point B: Another cause, can also be influenced by social media, newspaper, and TV.Jeff Carpenter wrote on ABC News article,on November 1st, 2001, he states “the tobacco industry has altered its advertising, ads still lure teens into buying tobacco products”. Advertisements would target viewers to earn more money. Tobacco companies stopped outdoor billboards, but have taken these advertising dollars and put them into local convenience stores.

Smoking tobacco has been a part of American culture since its very conception. Throughout our history, tobacco has been advertised as a simple pleasure for those who seek it out. Whether you are sitting on the porch with a couple of friends or in a dimly lit jazz club, tobacco ads give off a false sense of comfort, power, and success. Until around the mid-1900’s, smoking cigarettes was not considered unhealthy. It was only later that the public realize the detrimental health consequences that came with smoking tobacco. To spread this information, specific advertisements were aired to help inform the public of the dangers of smoking. While these ads have changed over time, the same message and warning still remains evident.