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The Advertising Campaign Of 'Union Is Strength'

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“United” Recently, there have been issues of gender, race, ethnicity, police brutality, and more throughout the United States. Countless stories can be heard of white cops shooting black men, professional football players kneeling for the National Anthem, and people being pushed to the brink of suicide for being made fun of for being “different.” As a nation, the people are divided. Everyone is in their own little group. Black men tend to hang out with black men. White men tend to hang out with other white men. United. It’s in the name of this country. United we stand, divided we fall. In the advertisement campaign for “Union Is Strength,” (Link 1) there are many examples that symbolize why it is better to be united rather than divided and why this series of advertisements is considered so influential due to it’s inspiring message and endless number of interpretations and uses. The future of this country really depends on people sticking together. There is even a campaign of advertisements dedicated to this. There are three advertisements under the name, “Union is Strength” that depict this. Each commercial is thirty seconds long and is trying to reach the same conclusion. The first commercial in the campaign shows a group of crabs walking on the sand. A seagull is seen flying overhead. The seagull singles out a crab and dives down to eat
Wilson 2 it. The other crabs on the beach see what is going on and team up to take on the crustacean-eating bird. The crabs come

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