The Advertising Industry in Egypt

654 Words Feb 4th, 2018 3 Pages
Our analysis will involve a SWOT (Strengths, Weaknesses, Opportunities, Threat) analysis of this industry, we will also look at it from the perspective of a banker who wishes to make credit offers to the advertising firms and therefore is relied on reports such as this one.

The main purpose of this report is to do a SWOT analysis of the advertising industry in Egypt. Let's focus on all of the details starting with the strengths of this industry.

Egypt possesses one of the fastest growing markets in the entire Middle East and North African region, one of its leading growth factors comes in advertising. The recent figures calculated until the end of 2011 concludes that it has surpassed the growth levels of spending in advertising as compared to many of the regional markets such as UAE with a total of more than $700 million invested in the Egyptian market. Here, the categories of firms which spent more on advertising include telecom and public utilities. Also, many foreign firms are choosing to invest in Egypt making the industry more competitive as well as giving the advertising industries more opportunities to expand and excel in their growth.
All of these above mentioned facts indicate towards a very positive environment for investment, therefore it is very common for firms to search for better credit offers which can help them establish…
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