The Advertising Pl Labatt Blue

2941 Words Nov 4th, 2014 12 Pages
The Advertising Plan – Labatt Blue External Influences

Economic Trends
For many years, beer companies had faced many economic challenges. In economic sphere, the beer company has reached a maturity stage and the growth has been moderate. In this maturity stage it is very hard for any one company to takeover the market form its competitors because of the tremendous competition. Expanding into foreign market is also one of the concerns for Canadian companies in this era. But apart from this there are some facts, which reflect the bright side of the beer economy in the Canadian industry and those are
Brewskie is the most well known jazzed up drink in the nation, representing 8.1 for every penny of all family unit using on nourishment and refreshments.
The brew economy upholds 163,200 employments the nation over, or 1 out of each 100 occupations in Canada.
Brew utilization produces $5.8 billion in yearly assessment incomes for elected, common, regional and city governments.
Canadians purchased what might as well be called 235 flasks of brewskie for every individual in 2012 at brew and alcohol stores and offices.
In 2012, occupants in Newfoundland and Labrador, Quebec and the Prairie regions devoured more brew than the Canadian normal; British Columbians expended the most minimal sum.
"Beer has been a part of Canadian life for hundreds of…
Open Document