The Advertising Strategy Of The Advertising Campaign For Teens

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

Thesis statement: With marketers aiming their advertisements more towards teens every day, researchers are looking into how effective and ethical these advertisements really are.

Moving forward, social media has been a major convenience and reward to virtually everyone. On an individual basis, social media allows friends and family both near and far to communicate with one another. Also, businesses are flourishing through the use of social media. Advertising has never been easier. Horn (2013) states, “Our profession, unlike any time before, is demanding we become social media (…) experts” (1). Horn (2013) also states, “More than half of reporters (55 percent) use Twitter and Facebook to source stories” (1). Social media has greatly benefited business life and personal life.

Overall, social media can be an enjoyable and valuable tool, which allows you to catch up with a childhood friend, endorse their business, and acquire news faster. When you become an adult and graduate from high school or college, people like to reminisce about the glory days. Thanks to social networks like Facebook and Classmates.com, you can connect with your childhood friends and see what they are up to now. If you are planning your high school reunion, social network websites like Facebook, you can plan and invite people from Facebook to come instead of collecting new contact information. In addition, companies who use a social network can promote their business and attract more consumers to sell the product. Big business like Wal-Mart and Target can use the social networks to tell consumers what is on sale that week and offer coupons to help save money. Business can also use the social networks, like Facebook who offer companies to promote their page for a fee, and place advertisements on

Over half of eight to 12 year olds will spend their own money. This essay is about how advertisers target youth so they feel pressured to buy certain products. The three roles that advertisers play in the lives of youth are that advertisers overwhelm youth with ads, design ads to target youth so they nag their parents, and to target youth so they pressure others.

Isis used the internet to target three teenage girls from Britain, who may have traveled to Syria to join. Isis is using children and young adults in untruthful advertisement in order to draw other children into their group especially young girls. In one posted video, it shows young boys dressed in military attire and Isis bandanas learning hand-to-hand combat. These young boys are known as the “Cubs of the Caliphate” (http://wgno.com).

Social media is described, by the Merriam-Webster dictionary (2015), as “forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)”. As few as 10 years ago the term social media was yet to be coined, but within that decade the use of these blogs, websites and sharing platforms has increased exponentially with no plateau in sight. From creating Instagram accounts for household pets, to sharing Halloween themed baking ideas over Pinterest, people today have access to social media outlets for almost everything. Today about 74% of people ages 18-65 use some form of a social networking site (Pew, 2014). Facebook takes the lead in social media usage with about 71% of those adults. LinkedIn and Pinterest are tied for second at 28% of users, 26% use Instagram, and Twitter falls last in the top 5 most used social medias with 23% of users (Pew, 2014). In September of 2013 the Pew Research Center measured that 90% of adults ages 18-29 used these social media outlets on a daily basis, which is an astonishing increase from the 9% that was measured in February 2005 (Pew, 2014). Due to the fact that young adults are increasingly involving themselves in these online platforms, it is very important to understand the long term and psychological effects (such as depression, social anxiety,

The rapid growth of technology in our society has become more dominant than it was in the 17th and 18th century. Today, technology is used for almost everything in our day to day lives. But the most common usage of technology is for communication and industrialization. However, every good thing has its disadvantage if it is over used, and since technology has become very dominant, it is used by both young and older people but more predominant among the youth of the today. Even more, technology has brought about social networking such as Facebook, Twitter, my space, piazza.com, instagram, tango, and last but not the least texting. According to socialnetworking.procon.org, “47% of American adults used social networking sites like

Professor Jeff Richards once said “Creative without strategy is called art, but creative with strategy is called advertising.” This quote is basically stating that advertisements use a lot of techniques and strategies to convince and persuade audience. Particularly advertisements use psychological feelings to persuade you positively or negatively towards a product. Advertising affects youth’s psychology by triggering feelings that make you want to buy their product.

Technology around the human race is aimed at one demographic in particular; teenagers (Teen Marketplace). Technology is everywhere. If someone would like to discuss a specific topic about technology, there are many different directions and point-of-views to take into consideration. technology around the human race is aimed at one demographic in particular; teenagers (Teen Marketplace). Most of technologies finest inventions, clothing, etc. All are developed to please teens. Advertisement agencies are used to help push these inventions forward, by using different tactics. Tactics such as peer pressure, celebrities, and exploiting insecurities (What is the impact of advertising on teens?). Sadly, these tactics work on most teens due to the teen

In 2006, the average young person could see up to three thousand advertisements every day via television, the Internet, billboards, and magazines (“Children,” ). As society grows to be more digital, the number of advertisements seen has only increased. With the advertising business expanding to new platforms such as social media, advertisers have found more ways to manipulate the minds of Americans to want to buy the merchandise they are selling. In this quickly growing business, advertisers know the influence they have on the general population, and they usually target those who will be the most influenced. Typically, the younger ages tend to be easily influenced by the advertisements they see. Young people have a desire to be like everyone else; they see advertisements with people around their age and think everyone else has it so they get it as well. Since minors are most easily influenced, advertisers follow the most popular platforms among young people, such as the Internet, and persuade them to buy products. This means that advertisements are essentially everywhere. Advertising has become so widespread and subtle that young people barely notice companies’ strategies and the impact on today’s youth.

According to Forbes, there are about 1 billion social media accounts all over the world, these accounts makes almost all of the countries of the world connected with each other.Social media is a very common in today’s modern world, social media is considered to be one of humanity’s greatest achievements and accomplishments. Never before humans were connected to each other as in today’s world. and almost everybody has a Facebook account, there are about 500 million Facebook accounts. Facebook allow its users to chat with each other, to see each other’s pictures, and to comment on any post. Which is very useful in the business and marketing world.

At any given time of day, anyone can access an abundant amount of information at the click of a button. Men, women, kids, teenagers, adults and even the elderly are learning how to use the internet to their advantage. Among all the benefits the internet has provided to us, online communication has proven to be the most beneficial. Social networking sites like Facebook, Twitter and MySpace have made it easy for everyone to stay in contact with each other. Regardless of how far apart a family member or friend is, everyone is just one click away. If someone is not having a good day, they can share their feelings with everyone in a matter of seconds. These social networking sites have become quite popular among adolescents. They allow teens to stay more connected with their friends outside of school. Now teens have become more obsessed with their friends Facebook or Twitter status than engaging in outdoor activities like football or

Furthermore, Berg, MA (2011) conducted a research about the behaviours of teenagers, and the use of information and communication technologies outside school. Research found that teenagers tend to use social media network such as Facebook and MySpace, more then other social activities. Moreover, teenagers have the lack of satisfaction regarding their online life and the importance given to the anonymous online-communication predicts a higher disclosure on the Internet. The promotional strategy of some companies could be change, due to the changes of sociocultural of teenagers. Ansari, Koenigsberg and Stahl (2011, p713-728) also indicates the rapid growth of online social networks has brought many changes of promotion in the marketing field in studying the structure and function of social networks.

Talking about the behaviors of the young adults in this generation, it has started more than 15 years ago but it has only a limited number of local academic resources to it. There are a number of coverage on the children, tweens and their view of advertisements today. There is coverage on critics and what they think of the advertisements affecting the children today. There is also coverage on young people, but mostly Americans only. And so, there aren’t much academic resources to research on how local teenagers are affected from advertisements and how it affects their spending behavior. There has been limited attention to the study of the young people from the age of 18-35 in Singapore. They are a market that could be researched more detailed in to, they are the ones who can are working for their own – getting driving licenses on their own, marrying later because they want to make sure they can make their own before moving out, and who spend a substantial amount on shopping at places like Orchard Road.