The Affect of Media Beauty Standards on Women's Self Esteem Essay

It is no secret that today’s society defines beauty as thin, long-legged women with statuesque bodies. Examples are found everywhere just by glancing at the closest magazine ads or by scrolling down the latest fashion article online. Normal, everyday women are being forgotten and tossed aside to make room for the “Top-Model”-like women currently crowding up Hollywood. Media depicts women as an unattainable image. They pressure ladies to buy the products they’re advertising; luring them with false advertisements promising that with it, they too could be perfect. While the media portrays women in a certain way for advertising and marketing benefits, it has caused numerous negatives effects to women’s self-esteems nationwide, it contradicts

Every day, millions of Americans view the front covers of magazines like Vogue, Cosmopolitan, and more. They see them while at grocery stores, on the television, and even in the waiting room at a doctor's office. The media offer advertisements with models that are seemingly slim with perfect skin, hair, and teeth. American propaganda leaves most young, adolescent girls between the ages of 5-18 to consider that the complexity of beauty is strict to be thin and perfect, though it is targeted to young adolescents, it does aim towards older female and male age ranges as well. An article states, “While the media attempt to target every person, the level of exposure is dictated by gender, and the majority of harmful messages is focused more toward women. For instance, in media such as magazines where a person relies on an image to relate a feeling, girls are often made to look inferior” (Chapman). When it comes to the media, specifically in the American culture, the popularity has massively increased over the years, turning to new weekly issues, becoming common to the society and civilization. This causes issues associated with eating disorders, depression and suicide, and self-esteem/confidence young girls.

Beauty standards in the media are one of many reasons feeding and eating disorders are a rising problem. The unrealistic body types of being extremely thin, in pop culture, are influential factors for many teens, especially teen girls. According to the Diagnostic Statistical Manual of Mental Disorders, fifth edition (DSM-5), anorexia nervosa is a “restriction of energy intake, intense fear of gaining weight, and a disturbance in the perception of one’s body size” (American Psychiatric Association, 2013). Individuals diagnosed with anorexia tend to place a high value on their shape and weight, which can interfere with their daily lives. Individuals diagnosed tend to view of their body shape in a distorted representation. The motivation to become

For many years the media has been blasted as the cause of numerous negative events that continue to happen in our society. Anti-media supporters have placed the blame for increased violence in the nation on media’s exposure to violent entertainment shows and movies. Media’s promotion of the thin ideal in female models and actors as well as media’s use of very muscular male models and actors may perpetuate the idea that the average person should either be skinny or muscular. An average person who is not skinny or muscular may feel as though they are not living up to society standards which greatly effects their emotional self-esteem. However not every person encountered indicates they are negatively affected by media’s emphasis on skinny or muscular people.

In her article “Never Just Pictures,” author Susan Bordo analyzes how deeply teenage girls of today are effectively told how to look by mass media. Girls of the 21st century are constantly struggling with their own confidence and overall happiness simply due to the celebrities they see on TV and in magazines. Today, women are subconsciously told what the ‘perfect body’ is and anything less than that means that they are unwanted and fat. Bordo specifically described the experience of the 19 year-old Clueless actress, Alicia Silverstone, whom the tabloids consistently referred to as ‘fatgirl’ and ‘buttgirl.’ Bordo described that once a young woman is told that she is not worthy or that she is fat, countless psychological issues arise and begin

Frequently throughout American history, the woman has been viewed as the domestic housewife. Becoming a domesticated woman was essentially their way of life. From a young age they were expected to learn how to clean, cook, sew, and take care of the children (Kendall-Tackett, Web). When they were older, they led their household with the same mannerisms. Stigmas were placed on women that differed from the traditions of society. Such stigmas basically marked them as “impure.” The housewives sole job throughout the majority of American history was to cater to the needs of the family within the house. This social norm started to deteriorate post World War II. Colossal amounts of women had inundated into the work force and had no intentions of leaving. The pressing debate of the woman in the kitchen versus the woman in the office waged in the 1950’s through the 1960’s (“The Fight for Reproductive Rights” Web). The social significance of the American female gender role passively shifted out of focus. Now, it is more accepted for women to take on different roles, even male oriented roles, outside of the house and in

The increasing and widespread use of media, as well as it tremendous ability to influence its audience, has raised various concerns over the effects the media has on its viewers. One of the fields of increasing concerns is the idea that the media portrays unrealistic body images and that these portrayals have negative consequences on their viewers, especially so for women. Women have always been associated with ideals of beauty and a particular body image. The question arises as to how far the media further perpetuate these models and body images, and what are the consequences of these effects? When the media works to perpetuate such ideals of beauty and body image, the majority of the female population, who do not conform to such ideals and body type, fall prey to psychological issues resulting from body dissatisfaction such as depression, self-hate, negative moods, and emotions, particularly for the younger women. Such negative emotions, when evoked, can lead to negative consequences and actions for the affected female population, which include drastic, harmful steps such as crash diets, self-harm, or cosmetic surgery.

Social media and advertisements continues to shape the bodies of girls and women. They are targeted through all aspects of their lives when they are viewing advertisements, television, and body care products. So if unchecked or unchanged, it is likely that current and future females will continue to have a lack of self-confidence, self-esteem, and wont define their own image. Teens that range from four to nineteen, are influenced by the images of Barbie’s and the television show Toddlers and Tiaras. Eighty percent of these teen girls are dissatisfied with their image. Woman that are twenty or older also view different media that sway their images through the show Kardashians, Victoria Secret, and the beauty line Dove. Therefore, all forms of media need to change how they portray females. This way, women have a chance to be proud of who they truly are and can live to express themselves. Girls and women will seem guilty when they do not see the ‘model’ figure when they look in the mirror. This is not how society should be in the United States. The

American women’s roles greatly expanded during the 1940s when the United States entered World War II. The media and the government’s campaign urged women into the workforce as part of their war effort and patriotic duties, because workers were needed to make weapons and supplies for the war since the men were away fighting. More than six million women entered the workforce, and the majority worked in the industrial sectors in mills, factories, shipyards, and lumberyards. However, once the war ended and the America postwar years began, women’s jobs were given back to men and they were encouraged to go back home or find female occupations. The 1950’s was a time where the cult of domesticity became dominant in the United States during the twentieth century. This decade was the height of the baby boom years and women were expected to stay at home as housewives and mothers. These changing expectations were reflected in the media such as television shows, magazines, and advertisements, cookbooks, and books which helped shape and encouraged women to become housewives in the 1950’s.

There has been a growing trend of hypersexualization of women over the span of all forms of media. The women within these images are made to look perfectly flawless. They are extremely thin without a trace of fat or cellulite to be found. The people who consume this media are exposed to the idea that the women they are observing are models for true physical beauty. These standards are accompanied by an alternate message from the media that pushes the idea that women’s value comes from their beauty. While some women may understand that the messages about the ideal woman are unrealistic and false, it is found that adolescent girls are vulnerable to the media’s strategies due to their lack of media literacy as well as the search for their own identity during this developmental stage in their lives. The exposure to these standards of beauty can have several negative effects on the girls such as lower self-esteem, higher body dissatisfaction, depression, and eating disorders. SPARK and 4 Every Girl are two of a growing number of campaigns that are working to fight against the sexualized images of women in the media and the negative effects it can have on the viewers.

Throughout society many teens and young women have been scrutinized for their bodies and appearance. Media is one of the leading contributors. Media has led to the sexualization and body image issues in teens and women starting at young ages. As the media idealizes women as a miniature size 0 with long blonde hair and blue eyes, basically describing a classic Barbie doll. All of these ‘ideal’ body images lead to the loss in self esteem. Every girl wants to look like a runway model or now a days the Kardashians, with their great bodies and good facial structure, even though most of it could be due to plastic surgery. How does media affect body image today with women?

This annotated bibliography focuses on topics related to gender roles and media, specifically how female portrayal within media affect life concerns of women. A major theme discussed in many referenced sources is the emphasis on appearance and beauty in female audiences. Traditional female gender roles have an underlying focus on what is considered the ideal image, and it is apparent those concerns are still a major topic of discussion. Conducted surveys and online media exposure studies indicate that not only is media heavily saturated with emphasis on female appearance, but that the content exposure is affecting certain female demographics. My literature review will focus on how the exposure to appearance ideals affects women success in other

The media has become an essential part of men and women’s lives for years, dating all the way back to before World War II in the late 1930’s. It was said to be that the media during this time injected “values and morals into society” (Jade). In today’s society, there are several different types of social groups. Some of the social groups may be effected by the media and how they portray the perfect woman and some may not be effected because they may “reject the messages that are not consistent with the values of that group” (Jade). There are also several different types of people in this world, some of whom have very low self-esteem or confidence and are therefore affected more by what the media says than others with a higher self-esteem.

The sexualization and beauty standards of women in media gives girls and women unrealistic body expectations. “The 2000s brought us the reign of the Victoria’s Secret Angel - tall, thin, and leggy models with big breasts, flowing hair, and toned bodies” (Huffingtonpost). Girls grow up seeing these flawless and beautiful women on T.v., commercials, and magazines.

George Guilder, author of the 1986 article “Women in the Work Force”,” writes about the growing number of women in the workforce. Women are now seeking work in fields dominated by men (Guilder). My grandma Sharon worked at Black & Decker, a company known for manufacturing household appliances. Before that, she worked at Chardon Rubber making rubber items. These jobs were typically done by men, but she stepped up to the challenge. Every passing year brings radical change to the traditional gender roles that American families thrive on (Guilder). Sharon was an example for her family. Her kids could see what a hard worker she was. “The future apparently promises yet more blurring of traditional sex roles in the workforce” (Guilder). My grandma worked a “man’s job,” challenging what people thought women