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and retain employees with different capabilities than previously were needed. Additionally, pressures from global competitors have forced many U.S. firms to close facilities, adapt their management practices, and increase productivity and decrease labor costs in order to become more competitive. Finally, the explosive growth of information technology, particularly that linked to the Internet, has forced many changes throughout organizations of all types. OCCUPATIONAL SHIFTS Projections of the growth
individual superstore companies depends on high volume sales and efficient operations. This is where Costco has been able to succeed and set itself aside from the competitors. Costco has always highlighted the fact that it offers national brands at affordable prices; however Kirkland Signature, Costco’s own brand is increasing its importance in revenue and customer loyalty. Kirkland Signature was introduced in 1992, and today it represents 15% of the items sold in the stores and 20% of sales.