The Aims Of The Hotel Industry Essay

It gives the opportunity to provide structured feedback and reflection and recognise ay achievements as well as identify any performance issues.

In every business and in a hotel industry especially it is crucial for every manager to understand how to maintain employees’ and customers’ satisfaction while continuing earning profit for the owner. First of all, every manager should comprehend the links in the service-profit chain, for example, customer

In this new era, it is difficult to continuous survive in the hotel industry, the numbers of the hotel organizations increased dramatically to cover the huge flows of tourists. It means that the more the hotel organizations develop, the more the competitors surrounded. Hotel which had good image and able to provide high quality service will attract the attention of tourists, because tourists will tend to make comparison between hotels which able to give them the most valuable rate of services with reasonable price. Based on this statement, hotelier will make the improvement in terms of marketing, resources and financial to increase their strength in hotel industry.

The global hotel industry is currently thriving with business, encouraging new players to enter the market and compete for profits. To be successful, firms must look to expand into new markets to gain a greater share of wallet by leveraging core competencies to increase competitiveness. In 2007, it was evident that the global hotel industry had become highly concentrated in that “about 15 percent of the world’s hotel rooms [were] concentrated in the hands of 20 brands” (Papiryan). Research also indicates that the luxury hotel segment was experiencing a significant amount of growth in 2007 through the increase in hotel capacity and the introduction of new brands into the hotel market. To differentiate offerings, hotel

My personal view of point, the 3 factors which mentioned by the researchers as above consists of advantages and disadvantages. According to Kivela (1996) she claimed that customer are likely view the service as bundle of attributes which affect their decision to select a brand. This point showed that hotel must maintain a high service in their property in order to have a long term business relationship with the guest. Service is the main element which differentiate an individual property compare to other property around the world. In order to ensure the employees satisfy and happy working in the hotel, the management should treat the employees as how they treat the guests in the property. As

These past few years, the lodging industry has been growing very significantly. “The global hospitality sector witnessed a strong appetite for growth in 2013, a trend that is set to continue and pick up pace in 2014” (Strong Performance Predicted for Global Lodging Industry in 2014, 2014). A decade before, there were no many options of the lodging accommodation. But with the massive growth of hospitality industry, lodging accommodations are now varied. Full-serviced hotels, hostels or dormitories and Bed & Breakfast are some of the examples.

However, there are many contemporary issues that actually are connected with the service and function of hotels which is the subject of this research. There are clear-cut theories as well as implied theories related to the present-day questions on the topic of operation of hotel industry (Torres & Kline, 2006).

“Transportation convenience, food and beverage management, convenience to tourist destinations and value for money are identified as excellent factors of customer satisfaction.” (Li, Ye & Law, 2013, p. 784). These factors will These factors will affect the hotel selection of the customers. After customers choose a hotel and stay for some time, customer satisfaction will affect their experiences and comfort levels. The comfort level is based on the quality of the service. To satisfy the customers, hotel must provide high standard service. Thus, customers will receive high quality service so that they will be satisfied and their comfort level can be improved. Therefore, customer satisfaction may not have a direct relationship with customers’ comfortable level, however, it still impact the comfortable level of the customers during the hotel stays. Another factor that affect customer satisfaction is the quality of the commodities. The commodities of the hotels are different from other industries. There are some common commodities such as high quality food, luxury rooms. However, Some commodities like services is invisible and important. Improve these invisible commodities is necessary for hotel to increase customer satisfaction so that customers can feel comfortable during the hotel stays. How to improve customers satisfaction effectively is the key point that hotels should focus on.

Challenge in the Assumption –Lack of branding might result in a loss of reputation for the Hotel. This aspect is true for almost for most of the hotels as branding is a part of the marketing strategy.

Brand name in the hotel industry offers tangibility to the intangible services provided by the hotels.

A Contemporary Issue is a Subject that is currently in Public discourse. Most often it is a Problem that People are discussing about and trying to bounce ideas of themselves in order to find a solution. Hospitality/Hotel industry is one of the good examples for contemporary issues. It is the place where many issues arises regarding its guests, its plans and policies, its aims and objectives and so on. And contemporary is the only area that helps every management to defuse the problems and issues inside the organization and move on for further changes in the coming future.

Hotel service is a kind of comprehensive products, from the point of view of guests, guests consumption in the hotel don't like buying television, refrigerator that for a specific material products, but in the hotel guests will get a group of integrated products. Such as material products part (the actual consumption of material products, such as food, beverage); Guests sensory part (through the sight and hearing and touch, smell of equipment furniture, environment atmosphere, service technology, the quality of service experience);

Levy- Bonvin (2003) stated that “the early years of the twentieth century were rich in new hotels which rapidly became prestigious”. Numerous hotels were established during this time, not only in cities but also in mountains. Hotel chains also became more attentive to their guests needs and wishes by increasing their range of services. During the 1980’s, hotel trends evolved even more with the construction of airport hotels, ski resorts and with the introduction of property management systems. Technology made its greatest impact during the nineties with the use of check in and check out procedures of the global reservation systems. This burst of technology increased the industries status with its customers, for they were now able to market their products better and satisfy the needs of their average guests.

With the interference of globalization in the hotel industry, it is inevitable for the hotel companies to meet with different environmental conditions and forced them to study about different management approaches in order to sustain with competing environmental circumstances which would enable them to realize, both negative and positive effects. Since the international trade and business has expanded, there is no doubt that the international linkage is a must. (ZhenJia) Globalization is a procedure that is drawing individuals together from all countries of the world into a solitary group connected by the tremendous system of correspondence innovations. This part of globalization has likewise influenced the HRM in the business universe of today. HR directors today not have to depend in a little restricted business sector to locate the right workers expected to meet the worldwide test, yet today they can enlist the representatives from around the globe. Other than that the viable information based which is being utilized all around today likewise has made HRM a straightforward yet successful undertaking. Along these lines because of globalization to some degree HRM has turned out to be more proficient and powerful, however moderately a basic errand. The most imperative component that these associations are comprised of People, and since HRM is the arrangement of exercises which manages the general population variable present in any association, this change has

Hospitality and tourism have evolved into truly global industries are dispersed worldwide. Due to changes in lifestyle, the services offered by hospitality businesses are now considered to be necessities. Consequently, during the past decade, there has been an exponential growth in hospitality businesses to meet the demands of the growing market. Today, hospitality organizations are faced with intense competition. Hence, in the scheme of business, it has become apparent that the ultimate goal of any organization in a hyper- competitive market, is to maintain a loyal customer base. It is essential for any hospitality organization to seek opportunities to gain a competitive advantage by adopting various