The Alignment Of Whole Foods Market

1412 Words6 Pages
An inputs analysis of the alignment of Whole Foods Market (WFM) with its overall strategy is crucial in evaluating the overall effectiveness of the company. In general, the inputs of any organization can be categorized into three broad categories. These categories are: environmental inputs, historical inputs, and resource inputs (Nadler & Tushman, 1980). This paper will present a comprehensive analysis of WFM’s strategy in order to determine the alignment of the company’s inputs with strategy based on Porter’s three competitive strategies. Additionally, the company’s inputs will be highlighted before making a determination for the level of congruence of the strategies and inputs through comparison. Whole Foods Strategy The competitive strategies employed by WFM are in line with the idea that in order for an organization’s strategy to be effective, it must encompass at least one of three crucial areas of differentiation, focus, and cost leadership (Barney & Clark, 2007). A company does not have to employ these three strategies entirely and may focus on employing only one. Or, the company may incorporate certain aspects of each into the overall strategy. Currently, WFM employs on major strategy, and partial aspects of two others, that will be explained in the paragraphs below. Without question, no competitive strategy has been employed more fully and effectively, by WFM, than differentiation. Basically, this strategy involves making the organization’s products and
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