The Alli Weight Loss Advertisement

Dieting is a difficult form of self-deprivation but the woman hates her overweight body. Therefore, the ad promises to

To sell a product to consumers, advertisers often show two results to two different lifestyles. The first advertisement I choose was for the protein bar Detour. This advertisement tries to promote two different lifestyles based on weight and appearance. On the left is a heavier set women wearing a one-piece bathing suit with a

Have you ever been watching television and a commercial for Hydroxycut comes on featuring a male or female who went from 250 pounds to 150 pounds and looks like a fitness model just from using Hydroxycut? Although these results may seem extreme this is what many fitness advertisements promote; portraying unrealistic body images and displaying false results. Fitness advertising can be found in print and broadcast forms. While fitness advertising can be viewed as having both positives and negatives, I believe fitness advertising is negative. This paper will discuss the negatives of fitness advertising, to include creating negative body images and promoting false results. It will, also, address the counterarguments against fitness advertising being negative.

Weight loss is a $40 billion dollar industry in the United States today (www.abc.news.com). In With the growing concerns about obesity in the United States, the desire and need to lose those extra 20 pounds is more desperate than ever. In this task, many diets, pills and even surgeries have been conducted today. Not just for health reasons but for that desire to have the perfect body. This desire is being felt by both male and females. With the many weight control programs on the market today, Jenny Craig, Inc. has grown into one of the largest weight management companies in the world.

This commercial is intended for working women who want to be healthy in general. This is determined based on how the woman in the commercial is portrayed. This woman is a white collared worker who has a busy work day. As a woman who works she is presented with typical food choices anyone sees in an office setting, deciding between fruits or brownies, or the stairs or escalator.

“…So many people want to know about diets because so many people are going to try them, but they don’t work … some weight will be lost temporarily.” Harvey Diamond, author, was speaking. “But let me ask you something – do you want to be healthy temporarily? No. But you want to lose weight temporarily. They’re – They have failures built right into them.”

For my satire project, I focused on the topic of Obesity for which to find a humorous solution. Today obesity is an exponential problem in the United States. Americans are evolving into the laziest humans in the world because we don’t want to work towards the goal of being fit; all we want to do is take a pill and wake up skinny in a week’s time. The industry for weight loss and its advertisement has gone way too far, and they are steering us in a bad direction. Likewise, my targeted audience would be the industry of diet planning and those who fall into the trap of “losing thirty pounds a month” with a formulated shake or pills. Given these points, my purpose for this assignment is to expose the ridiculousness of the weight loss plans in today’s

With the weight loss industry, media, and health professionals bullying individuals by attaching harmful stigmas to individuals of certain size and weights, numerous Americans are fed the lie they must partake in the various dieting plans and drugs provided by the money-thirsty companies in order to become accepted by society. However, the truth lies not in the media’s falsities that take far too many people ransom: instead, the truth is uncloaked when the adverse outcome of what the reality of dieting and consuming weight loss drugs is examined. Not only prevaricating their ads and commercials, the weight loss industry, media, and health professionals cause psychological and physical damage to millions when they partake in their latest drugs, products, or meal plans. For this reason, America must abolish the weight loss matrix in which it is captured. Although this will be no easy task, the falsity of the obesity epidemic, dieting drugs and programs, and acceptable standards of size and shape as presented by the media can be revamped. Parents and health care providers alike must take responsibility and have discussions with today’s youth about the misconceptions portrayed by the media and the value of what true nutrition looks like. Planning family meals together to ensure

Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done

There are a couple of groups that this type of ad seems to really connect with and sink in. The first being the young, the reckless and those longing for love. Then there are those who want to feel that way, again. An older person in their 70’s and has recently retired, sees this ad, days of their youth would flood back in. This image captures the present and the past for both parties.

The Weight Watchers advertisement, “All You Can Eat,” expresses the view that the food industry has taken control of people’s eating habits, and it encourages the audience that, with the help of Weight Watchers, they can take back control.

Today 's society is constantly presented with misrepresentations of the ideal body image through the advertising of diet plans and supplements. Companies in the fitness industry scam people into buying useless products or services by advertising with individuals that have, what the mass media sees as, the 'perfect ' body composition. In addition to getting consumers to buy into a product or service, these companies also aid society with the spreading of this fake idea of what classifies as the perfect body. They portray a body image that is unattainable for most individuals in society, despite how many of those supplements being advertised they buy. The models used in these advertisements, are in most cases, starving themselves, enhanced via illegal substances, or are photo-shopped to the point where even they do not look like the model displayed in the ad. All this has led to many people wanting to strive for that perfect body, that in reality, is impossible to achieve. In order to show the affect these advertisements play in our society, I will be deconstructing multiple ads in the fitness industry, as well as multiple peer-reviewed scholarly journal articles centered around the impact media has on an individual 's self-image.

In this report, Printup will provide all recommendations for the successfull marketing communication strategy and to ensure the long-term steady demand for Metabical. 3.1 IDENTIFICATION OF THE PROBLEM OVERVIEW OF OVERWEIGHT ISSUES IN THE UNITED STATE Excess weight is considered a public health crisis in the U.S, with approximately 65% of the entire adult population categorized as overweight, obese, or severely obese. Being overweight is related to a number of serious health complications, and according to the American Obesity Association in 2005, ³the second leading cause of preventable death in U.S. In addition to health risks, overweight individuals endure a significant social stigma as well as outright discrimination. Laziness and self indulgence are common stereotypes associated with this group. Many overweight people feel like social outcasts. The professional life of an overweight individual could also be negatively affected, as excess weight has been found to adversely influence, hiring decisions, wages, and promotions. Researchers and health care professionals measure excess weight using the Body Mass Index (BMI) scale. The BMI scale, which calculates the relationship between weight and height associated with body fat and health risk, is appropriate for both men and women. It has three BMI categories of excess weight for adults:overweight (25 to 30); obese (30 to 40); and severely, or morbidly obese (over 40). According to CDC

One of the biggest misconceptions about body shape is that all thin people are healthy, and all overweight people are not. This means that ads that target size and help a person slim down are immediately

Advertising is a persuasive communication attempt to change or reinforce one’s prior attitude that is predictable of future behavior. We are not born with the attitudes for which we hold toward various things in our environment. Instead, we learn our feelings of favorability or unfavorability through information about the object through advertising or direct experience with the object, or some combination of the two. Furthermore, the main aim of advertising is to ‘persuade’ to consumer in order to generate new markets for production.