The Analysis of Financial Position of Heineken, Carlsberg and Saigon Beer Company

15727 WordsSep 13, 201263 Pages
2012 2012 The analysis of financial position of Heineken, Carlsberg and Saigon Beer Company The analysis of financial position of Heineken, Carlsberg and Saigon Beer Company Le Dinh Quang | Do Thi Tra Mi | SAXION UNIVERSITY OF APPLIED SCIENCE Academy of International Finance and Accounting Education: Accountancy The analysis of financial position of Heineken, Carlsberg and Saigon Beer Company Le Dinh Quang (Leo) | St.No. 153452 | Do Thi Tra Mi (Kathy) | St.No. 154723 | Students: Mr Harm.Postma | Mr J.J Bodewes | Supervisors: Deventer, the Netherlands May 2012 * Prefatory Note Our dissertation is about the financial ratios analysis based on information from financial statements of three beer companies:…show more content…
In addition to, the main content of chapters are shortly mentioned in order to make the report more readable. Research background In a competitive economy, it is challenge for companies to maintain their goals: increasing profits and reducing risks. If any wrong decision is made, it may cause a big effect and the company is easily taken over by competitors. To overcome this, financial analysis is necessary for enterprises to obtain a clear view on their current financial situations. Then, they are able to develop a strategic plan in order to consolidate and strengthen in the future terms. Furthermore, financial analysis supports basic information about financial health of the companies; not only the strengths and weaknesses but also the potential situation of the companies. Thus, they help shareholders, creditors and investors to make wise decisions in their investment activities. After officially being a member of World Trade Organization on 11st of July 2007, Vietnam is becoming more attractive to many foreign investors. This brings challenges to domestic companies because they have to compete with many foreign companies. In other words, their products compete with other imported ones which are offered the same or lower price. The beer industry is not the exception, and the market is considerably competitive. According to the amount of sale and the market share in Vietnam, Saigon Beer Company is the leading beer producer. However, it is

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