The And Dissemination Of Cultural Values, Ideologies, And Hierarchies

In our over mediated world we are constantly surrounded by pop culture, it is unescapable. what we view as popular culture effects the values we place on those things and we believe we can make judgments based on what types of pop culture certain people love and identify with. Because pop culture holds so much power over our frames of reference, view of the world, and view of people it is extremely important that we understand just what pop culture is and the power it holds over us. Once we understand the power pop culture has we can begin to think about it critically and critique it. In this essay I will explain the origins of populate culture as described by Mather Arnold and FR Leavis, analyze a few definitions of popular culture as defined

Nowadays it is impossible to imagine the USA without American popular culture. The American popular culture is inside and around us, people feel it every day and they even do not think of it, when they eat fast food in McDonald’s restaurant or watch a popular TV show with Oprah Winfrey, or purchase their favorite Levis trousers. American popular culture is a topic of interest for every generation because it seems to influence almost each aspect of the social life, making people united.

Jenkins argues that American popular culture will be redefined by the struggles over convergence and media. With the idea of profit in mind,

In the first chapter of The Rhetorical Power of Pop Culture by Deanna Sellnow, the author defines popular culture and explains the importance of studying the subject. Sellnow begins with a short explanation of ethics to convey that the influence popular culture has is not always used ethically. Secondly, Sellnow compares the different contexts of culture, elitist and diversity, to explain what popular culture is not. Popular culture is compiled of everyday things that influence people through subtle messages such as what is appropriate and inappropriate, good and bad, and so on.

Witnessing the crucial role that media played to dominate the population ideologically in both Nazi Germany and America, Adorno and Horkheimer realized that there was an aberration, rather than a development in the nature of culture. They created the concept ‘culture industry’ to represent the increasingly standardized and commodified media that was effected by capitalism, and used to manipulate people’ opinions and behaviors. As time goes by, features of the culture industry remain relevant today in many ways. This essay will critically review how the three selected articles below have effectively employed the concept ‘culture industry’.

Further, the media has played a key role in influencing culture and its values due to its overexposure. Media can be viewed nearly anywhere whether it’s television, social media, or magazines. Each day, the media feeds us with new trends that society obeys. In

The understanding of popular culture is a modern phenomenon in industrialized countries. The perception of popular culture is something that emanates, starting from the lower class to the higher class. There is an authenticity within each class of the understanding of popular culture. One could perceive a cultural object as spiritual, exploitive, or perhaps even a medium of communication from history to present day. As Stuart Hall proclaims, the power of perception of a cultural object can make the view of popular culture as a site for struggle between the different social forces and classes over the meaning and value ascribed to a certain cultural object (442).

Over the past years transnational flows of various representative identities and the globalization of American entertainment ethics have merged to create an atmosphere of mistrust for either globalization or Americanization in traditional societies. What is of great significance is the way in which the media is used to shape identities and spread these to communities sharing these identities. Consequently then, the use of these identities construct from different communities may send different conceptions of the communities and lead to misrepresentation of identities. This is one of the scenario that creates discrepancies in the role of entertainment in such communities.

From this analysis, we can see that the media has done a god job in shaping public opinion and even though it has also done a commendable job enlightening the masses and promoting social freedom; its success is not true in the case of portraying the true picture regarding culture and social classes. Gans (1999) identifies that the points of view expressed by popular culture is a fallacy and a creation of the writers and journalists who write about popular culture. Often, they have been criticized by critics of popular culture that they have failed to conform to the principles of high culture and therefore they criticize it. Much to their advantage, they have been given the time of day because their audience is essentially people of low culture (the masses) and therefore they have found a big market for their works. This situation, has even led to the arrogance of some writers and journalists of popular culture who have stated in the past that so long as their audience buys their works, proponents of the high culture are either wrong or irrelevant (Gans 1999, p.

Chapter 3 in Major Problems with American Popular Culture discusses the meaning and purposes of popular culture in the 19th century American society. The text presents a variety of materials attributed to America popular culture of that time, such as accounts of Fejee Mermaid exposition, extracts from the 19th century Shakespeare's adaptations and the eyewitness testimony of the Astor Place Riot in 1849. Furthermore, the YouTube video sources discuss the concept of imagined community, first suggested by Benedict Anderson. Imagined community is discussed in the light of popular culture, which becomes an alternative instrument of imagining communities with the emergence of different types of media, it being film, theatre, news or internet.

Adorno and Horkheimer use the concept of culture industry to analyse several strategies used by the news media to indoctrinate its consumers into acceptance of the existing societal patterns. "Entertainment," they claim, accustoms the audiences to accept existing society as natural by endlessly repeating and reproducing similar views of the world which present the existing way of life as the way of the world. Adorno and Horkheimer are critical of a form of standardized mass culture that is part of the industrial processes of mass production and consumption within contemporary capitalism which in turn contributes to processes of homogenization and massification of both culture and audiences. They suggest that reflection on the culture industries

3. Progressively, high culture has been seen to be supplanted by popular culture is driven on by 'democratic conditions.' It is the certified articulation of an imaginative phenomenon which is exceptional whereby low culture is much of the time fabricated for a group of people of consumers. Low culture is sometimes seen as a 'judgment expression' to mean anything that is the inverse of high culture, and in the cutting edge, age alludes to anything that is created by culture industry to make a benefit. It is viewed as an examination of the standard may make critical advances into society. However, it has attributes that make it pervasive and steadily evolving. The advent of phone and computer innovation and the availability of multi-media has

Originating from European values, American culture, however, deviates from European culture in terms of its accessibility, contents, and ownership. First, American popular culture stands out to have higher cultural accessibility than European culture, for its multiethnic background, the use of universal language, English, and reduction. America, as a newly-born country, is advanced in nature because of the lack of obvious hierarchy, in which the elite is responsible for manipulating cultural development (Winfried 23). By contrast, Europe, as an ancient continent, has a tradition of aristocracy, and thus, European culture was designated to higher class and gave less accessibility to ordinary people, who has lower social standing, less economic means, and lower degree of cultural literacy.

The development of mass media had drastically changed over the last century and will continue to change. These advancements offer society a variety of avenues to access information instantaneously, which has an impact on American culture.

In the essay The Culture Industry, Adorno and Horkheimer bring up the argument that audience members take the message simply take a message from whatever media products that they are exposed to. The two main arguments that are brought up the authors are that everything is the same (Adorno & Horkheimer, 36). The second argument that is taken into account is the ‘culture industry’ that they describe is that everything is about money (34). These two arguments are what they use to suggest that audiences merely take in the message that is displayed to them.