The Ansoff Market Matrix

The understanding, learning, feeling and then drawing a conclusion is the main key to achieve the best results in your business. As everybody in the team first has to eat, see, hear and experience what a hotel has to offer and has in order to understand where you are actually working, what is the product you are offering and what can you do about it. Only then, after knowing its disadvantages and advantages, you can start offering the service to your

Ansoff’s Matrix is a useful tool for analysing the approach to the marketing strategy of a business. The matrix puts markets against products and will suggest one of four marketing strategies for the business to follow.

The process outlined by Mr. James reflects a growing practice today. I was not surprised by the charge given us. Companies in the hotel industry are looking for and expecting a documented favorable financial return on their expenditures. Admittedly, sales and marketing has lagged behind other functions, such as lodging operations, in showing measurable profit results from its efforts. The new planning and budgeting process will be a challenge because it is “bottom-up” and profit driven rather than “top-down” and revenue driven. But it is a worthwhile undertaking to achieve profitability within two years. I hope the planning and budgeting process doesn’t turn into a cost-cutting exercise.

There are two types of business environment - internal and external environment. As for internal environment, it includes some factors within the boundaries of the organization or specific decision unit that are taken directly into consideration in the decision-making behavior of individuals in that system.

The marketing environment of CardSwap consists of factors and forces that affect the business’s ability to build and maintain successful relationships with customers (Marketing Teacher, 2014). Marketing environment is made up of the Microenvironment and macroenviroment. The Microenvironment refers to the internal factors of the business, such as the company, suppliers and marketing intermediaries (Marketing Teacher, 2014).

Internal environment is the events and trends inside an organization that affects management, employees, and organizational culture. For example, where I work the internal environment is all about the production and numbers. Even though we as a team get the production done on time the employees don’t feel appreciated. Better said, there are no employee incentives to keep us motivated. Therefore, it is really important to focus on organizational culture because it affects the way individuals work, feel, and think about an organization. There are three components that make up organizational cultures, which are creation, success, and change.

2.1) Internal and External influence is essential to any organisation that wants to be successful. The internal environment of an organisation refers to events, factors, people, systems, structures and conditions inside the organisation that are generally under control of the company. The external environment are those that happen outside of the organisation that cause change inside organisations and are, for the most part, beyond the control of the company.

Should focus on making hotel more luxurious to get attention and invite a larger crowd to book a stay. Build more welcoming atmosphere and provide best services to make it different.

Based on your analysis of the company's situation, does it appear that the good hotel concept worked? does the good hotel need Joie de Vivre or can it continue on its own?

Hotel business should undergo necessary changes periodically to sustain in the dynamic business market environment. In this change Process for any organization human aspect i.e. employees play a vital role. It implemented change in process to adopt modern day business culture for being competitive in the market.

“A business firm does not operate in a vacuum but in a given environment, and has to interact and transact its business within this environment” (Fernando, 2011, p33). The two types of business environment are external (macro and micro environment) and internal.

Consequently, the competition in hotel industry nowadays is progressively intense as the pricing compress squeezing the profitability. To expand the profit of market share in this circumstances, we must aim specific market segments with varieties of planning to get survive in financial and keep the Empire hotel maintained in the top ranking.

The internal environment analysis focuses on current marketing strategy and performance, present and anticipated organizational resources, current and projected cultural and structural issues, and the customer environment. On the other hand, the external environment addressed competition, economic growth and stability, political trends, Legal and Regulatory Issues, technological advancements, sociocultural trends, and the SWOT analysis.

As the name suggests, “internal” business environment refers to internal factors and resources that affect the running of the business. This primarily includes the workforce where the employees play a vital role in affecting company’s performance. If a company has well trained or motivated employees, that company is likely to get good output from them. However, if the same company recruits unmotivated employees who do not perform well or dig in their heels when a new plan arrived, this will affect that company’s production levels and ultimately hinder its profitability. Another factor to consider is all the capabilities that a company possesses. The tool used to monitor them is the resource based

Two of the main levels of the marketing environment are Micro and Macro environment; these are what the marketing environment actually consists of.