The Ansoff Matrix: Strategic Choice And Strategy Analysis Model

The common public goal of the marketing discourse is to attract attention from targeted audiences, in other words make the consumer buy, buy, and buy. In order to achieve these goals I have to execute different marketing strategies with the help of the staff and company executives. Together we brainstorm different marketing trends, design different kinds of ads; analyze social media for more effective ways of advertising and calculate risks based on customer insight. When all is done right the end goal will result an increase of sales revenue for the company, which will sharpen its image and name.

Before we can talk about the Strategy Hudson Bay uses we must first answer the the question of what a Corporate and Business Strategy is and how The Bay inaugurates this into their company;

Ansoff’s Matrix is a useful tool for analysing the approach to the marketing strategy of a business. The matrix puts markets against products and will suggest one of four marketing strategies for the business to follow.

When trying to determine which promotional strategy a company should use many factors need to be taken into consideration. The company must to decide who their target market is and what message they wish to deliver to the target market. Once this has been decided, the company should research their target market in order to determine which promotional strategy will work best to reach their target audience.

The cost leadership strategy seeks to improve profit margins by bringing down the costs of producing while enabling the organization to still charge market prices. They also focus on increasing the market shares through lower pricing, enabling the organization to continue to reach profits because of reduced costs. As with any organization the goal is to minimize cost directly to the organization providing the delivery of products or services. According to Barney (2007) low cost leadership strategy takes pride in initiating its costs advantage abilities to charge lower prices while reaping the rewards of higher profits.

Competitive Analysis To conduct a competitive analysis is a necessary part of an organization’s marketing plan to establish the growth of their product or services offered to the public. They have to evaluate their competitors in terms of their products or services, its profitability, growth pattern, marketing objectives, strategies, and structure. Through this analysis, it can help them determine the strengths and weakness of their competitor and may devise a business plan to effectively be on top of the competition, which can be used at their advantage. (Entrepreneur Media Inc., 2014)

Improving marketing has become a top priority of successful inventors and corporations. Most corporations’ research different groups and needs in the marketplace, satisfy the consumers in a superior way by targeting their wants and needs. All marketing strategies are built on segmentation, targeting, positioning, and then position its offering so that the target market recognizes the company’s image and terrific offerings. There are many different business areas which will sometimes play a huge factor such as, finance, accounting, information systems, marketing, and strategic management.

The last errand to exchange is that an organization needs to operationalize client benefit in the frameworks, occasions, and association, work, estimation and remuneration frameworks to make it work. Most organizations battle to operationalize great administration. To talk about it is simple, to convey it is exceptionally troublesome among the quantity of client follow focuses an administration brand has.

According to (Ihara, 2004), health systems are beginning to adopt comprehensive strategies to respond to the needs of racial and ethnic minorities for numerous reasons. For instance, there are increasingly more state and federal guidelines that encourage or mandate greater responsiveness of health systems to the growing population diversity. Strategies such as this, could be seen as vital to meeting the federal government’s Health People 2010 goal of eradicating racial and ethnic health disparities. Health systems are finding that developing and enforcing cultural competence strategies are a sound business practice to raise the interest and participation of both providers and patients in their plans among racial and ethnic minority populations.

Based on Ansoff Matrix Analysis, the set of decisions made related to market and/or product selection can lead to the following strategic options or directions:

 In general, manager’s look at competition has been too narrow. There is a broad set of competitors that need to be looked at, which are described in “The Five Competitive Forces That Shape Strategy” by Michael E. Porter. The model explains that there are several other forces in the competition for profits that the strategist should be aware of when forming a stagey. Those forces determine the profitability of the industry and are the most important to look at when you are forming a strategy. These five forces are are the “industry structure” model which contain: New Entrants, Suppliers, Buyers, Substitutes, and Existing Competitors.

-The costs which can be borne, and the investment required to compete in the industry.

I have been hired as an external strategic marketing consultant for Apple Inc. to prepare a report about market development.This report will include a discussion andrecommendations for the strategic management of the market mix using Ansoff Matrix.

Strategic planning is defined as a process by which an organization outlines its strategy and makes decision based on the fulfilment of this strategy by the allocation of its resources based on achieving its strategic objective. The senior management of a company is usually responsible for formulating this strategy and hence it is important for them to understand the constantly changing environment to formulate and effective strategy (Mintzberg, 1994). The report deals with a retailing company known as Marks and Spencer (M & S) and the key issues that the company faced in developing and implementing its strategic plan.

Deutsche Post World Net has a unique spectrum of international services including brands DHL, Deutsche Post and Postbank with different types of services. Thus, we have decided to focus on DHL in this analysis in order to better understand to strategic position within logistic services.