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Essay on The Apollo Group, Inc. [University of Phoenix]

Satisfactory Essays

Case Study Analysis Report - Webster University – BUSN 6070

Instructor: Jonnie Green

Student: Jacquline Wicks-Callahan

Title of Case: The Apollo Group, Inc. [University of Phoenix]

Case: Andrew: Case #7-1, Assignment # 1

Purpose: The purpose of this case study is to understand the University of Phoenix’s philosophy and business model to develop targeted plans to address identified issues.

Introduction

Apollo Group, Inc., was found in 1973 by John G. Sperling, PhD., in response to a need for a then neglected market of working adults, who were seeking higher education. Dr. Sperling, believed that rather than catering to the traditional student population age 18-22, he would create the University of Phoenix be run …show more content…

• Improve program offerings by expanding instructor’s base.

Recommended Solution

• Study other institutions that are set up to cater to similar demographic of students. Analyze and compare their best practices to University of Phoenix.

• Examine the inherent shortfalls in e-learning to students and the criticism levied against on-line education. Determine if these accusations have merit.

• Recruit tenured Professors from respected universities to create and facilitate on-line courses to help provide more credibility to the e-learning curriculum.

Implementation Plan

• Form a committee to review the top ten Universities that offer on-line degrees to non-traditional students and assess their processes as compared to the University of Phoenix’s programs by October 2011. The committee will be required to provide their findings and recommendation for a process improvement plan to the Executive Committee members by December 2011.

o Focus Areas:

▪ Determine time on average faculty devotes to e-teaching.

▪ Determine parameters for selecting faculty determine the faculty mixture i.e. how many tenured professors and how many working professionals make up the faculty roll.

▪ Review Academic Programs and degree requirements.

Summary

University of Phoenix was designed to cater to working professionals; their curriculum was designed around working professionals as

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