The Apollo Group (University of Phoenix) Case Study #45 Essay

2627 Words Apr 12th, 2010 11 Pages
RUNNING HEAD: UNIVERSITY OF PHOENIX

The Apollo Group, Inc. (University of Phoenix) Case Study #45
JacQueline E. Smalls
Capella University

Table of Contents

Abstract……………………………………………..…..……………..……………………Page 3

Planning Strategically for Domestic and Global Environments……..………….………….Page 5

Strengths, Weaknesses, Opportunities, and Threats…..…..………….………………..……Page 7

Solving Problems……………………………………..………..………….……………..….Page 8

Creating Value………………………………………………..………………..……………Page 9

The Apollo Group, Inc.’s Financial Information……………..……………………………..Page 9

The Best Online College Ranking 2009…………………….……………………………..Page 11

Recommendations………………….……………………….……………………………..Page 12
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Expansions and changes are needed in order to meet the changing needs of the adult students, who are the target group of the University of Phoenix. The University of Phoenix was founded and is headquarted in Phoenix, Arizona. By expanded in familiar and unfamiliar areas, the University of Phoenix would begin to dominate the area by higher education adult market. To be successful in the domestic and global environments, a strategy must be formulated be formulated and implemented successfully. The Apollo Group, Inc.’s strategy for the University of Phoenix is to: • Dominate the adult education market wherever the University of Phoenix has a presence. • Expand its growth in the United States as well as internationally • Expand its student offerings One of the key strategies of the University of Phoenix is to dominate the higher education adult market. The philosphy and mission that was put in place by founder John Sperling is one that the company still follows. The U.S. Department reports that “over 6 million, or 40% of all students enrolled in higher education programs are over the age of 24. This nunber is projected to reach 6.7 million in 2011. The market for adult education in the U.S is expected to increase as working adults seek additional education and training to update and improve their skills, to enhance their earnings potential, and to keep pace with the

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