The Appeal and Strategy of BMW Advertising Essays

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An Analyzing for Appeals and Strategy of BMW Advertisement Helen Ingham states that “Depending upon the media used, adverts generally consist of images, text and sound. Each of these aspects are encoded with various meaning and messages, some of which are associated with the particular product the advertisement is trying to sell, and some of which are associated with its image.” According to Ingham, ads/commercials are everywhere, and they all have one thing in common. They all contain the messages that mainly aim to persuade people to consume their product. By various different methods, they slowly engage the consumers’ needs in certain ways. The most common strategy that ads/commercials are using may also include any of the fifteen…show more content…
They are stylistic features, influencing the way a basic appeal is presented. The use of humor is one, and the use of celebrities is another.” According to Fowles, BMW’s commercial “Star” uses the celebrity style to catch the audience’s attention. Moreover,as Madonna was about to get in her limousine, she said “I am so over black,” then she looks over to her left shoulder and sees a gray BMW M5 just parked there. She decides to have a ride in the gray BMW M5. The M5 drives off with Madonna hiding behind the passenger’s seat leaving all her fans in the front garage door confused about which car she is in. Within the fifteen appeals there is one called “The need to escape.” It means to seek rest or adventure, frequently taking the form of a one-person flight. There are two appeals that are being displayed here. The first obvious statement that describe “The need to escape” here is “I am so over black,” and the other is obviously to getting away from the fans as she is a Super Star. According to Fowles, “The need to aggress” means someone is very angry at another or something, but they never show it out. However, they use different methods that will not physically involve themselves to let out their anger. According to the commercial, Madonna treats her manager very badly, she actually slap him and calls him an idiot and a moron. According to the commercial, Madonna has treated her manager like this for over seven years. However, the

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