The Apple Macintosh : Development And Exchange Of Information

Apple Has definitely surpassed our expectations in portable tablets and computers when it comes to design, features, and not to mention practicality. It is one of the most known computer companies around the world, and perhaps the most appealing especially to young students who want to keep track of their work consistently. It seems that Apple has beaten Microsoft in the war of advanced and reliable operating systems. Apple has certainly changed many people’s views on computers and made them realize how strong and reliable their products are. Although Macintosh was around since the 1990’s, most people at that time had a Microsoft operating system computer. To attract people and convince them that their product was “different” they had to come up with an appealing and compelling advertisement. That’s when they made the “Think Different” commercial; the creator produced an appealing advertisement through the effective use of the ethos, pathos, and historical appeal.

This report has been prepared for Professor XXX. This report summarizes the complete review of Donna Dubinsky’s career at Apple Computer as the Director of Distribution and Sales Administration and the proposed distribution system. In addition, Donna Dubinsky’s response and handling of the proposed distribution system will be assessed.

During the 1970s, technology in the United States was still growing as personal computers were not as popular due to their bulky size. Not only were computers large in their form, they also cost more than what an average working class American could pay for. Due to the steppe price of a computer, they were considered more of a novelty item rather than a necessity for everyday use. Although personal computers were not yet seen in homes,

The Mac OS is the product of Apple, which was created in 1976 by the late Steve Jobs and Steve Wozniac. Mac OS, unlike Microsoft's Windows, is an operating system designed only for the Macintosh computers. Whereas Microsoft's creation of Windows seemed more or less linear after the late 1980's, Apple circulated a number of different computers with different OS’s, such as the Apple II, Apple III, the Lisa, in addition to the line of Macintoshes. The ultimate brilliance behind Apple's development of its operating systems is vertical combination: Mac also develops both its own hardware and software. However Microsoft takes a different approach: it provides the OS that is used by almost all IBM compatible computers manufactured. Of all the individual personal computer ventures that Apple started however, only the top sellers of the Macintosh remain in production and continue to evolve.

Although the costs were high the desire a computer inside of the home was high. The Apple II gave the user the ability to work at the office at home as well use the computer for entertainment, truly a revelation for the modern home. I was seven years old in 1986, which was the year my parent bought an Apple II C for Christmas for our family. The tragedy in all of this is that I used that same computer in 1997 to type my senior project to graduate from high school.

Apple Computer had introduced many of the now-commonplace features of personal computers, including the GUI, the mouse, the floppy disk drive, and color graphics. Apple Computer 's Macintosh line of PC 's had brought numerous software and hardware components within reach of the average home consumer, often in a stylish case and with an emphasis on usability. The restructured company, now called simply Apple, designs, markets, and sells not only personal computers but also consumer electronics in the form of

Recently, Mac switched its central processing unit (CPU) to Intel creating a new competitive platform between the Macs and the PCs. Since the processors are now the same, the argument is: Macs are better than PCs as they can run their own operating system OS X as well as Microsoft’s operating systems XP &

There is a point in ones life where they are confronted with the arduous task of deciding what computer is best for them, this decision process is usually decided on a few factors which are price, reliability, security, storage space and of course the computers speed. In today’s economy buying a machine of value that works is hard to come by but one company has it figured out; it is time to invest in Apple computer. Apple is a company that was founded in 1976 by Steve Wozniak, Steve Jobs, and Ron Wayne in the hopes of making the PC personal again. The Apple revolution began in 1984 when Macintosh was introduced.

The closest comparison to this small computer at the time was the Altair 8800 and the Intel microprocessors used in calculators and watches. An improved version of the Apple 1 developed into the Apple 11, the first personal computer with graphics and a keyboard, and IBM soon followed Apple’s lead with their version of a small computer. The market for personal computers had been primarily in the business industry. Apple Computer sales netted $50 million by the last quarter of 1979 (Gitman & McDaniel, 2009) and Apple soon became the personal computer of choice for many small businesses and families, especially when Apple introduced the more user- friendly Macintosh computer in the 1980’s. The Macintosh was Apple’s first major step in adapting the personal computer to the desires of corporate America. In ten years, Apple had grown from two employees in a garage to a $2 billion company with over 4000 employees (Jobs, 1985). What began as a hobby for Jobs and Wozniak soon became an essential part of many households and established the foundation for the Apple empire.

Nowadays, Apple has positioned itself to be an innovator in the personal computer industry and Apple has developed by offering modern products compared to its competitors. According to Apple’s mission statement last year, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” (Business Management,

First, Microsoft Windows. Microsoft began its dominance in the early 80s by developing DOS also known as disk operating system. This is the first operating system made for a PC. Then came Windows 9X which was later called Windows 95. Then it

Co-founded by Steve Jobs in 1976, the company was named under Apple Computers Inc. and its initial product Apple IIe gained relative popularity and success. The release of the Macintosh revolutionized the computer experience with a graphical user interfere and a pointer devise called the ‘mouse’ was launched in the same year. The company went public in 1980 resulting in its owners gaining immediate wealth. However, its company’s

Apple Inc. is a manufacturing company that produces and markets mobile and media devices, personal computers, and portable digital music players. In addition to these devices, they also sell a variety of software, services, peripherals, networking solutions, and third-party digital content and applications that can be accessed through the devices. Some of these popular devices that are manufactured and sold by the company include Macintosh computers, iPhones, iPods, and iPads. The Macintosh computer may be the most popular device that has been created by Apple. When it was released in 1984, it became the first computer to successfully use a Graphical User Interface. This allowed users to navigate the device by selecting pictures on the screen by using the click of a mouse. The success of this creation inspired the development of modern computers. It helped to launch the use of the Graphical User Interface that most modern-day computers use today.

Customer Relationship Management (CRM): Customer relation management (CRM) is a cross functional enterprise system that computerizes numerous customers serving form in direct marketing, sales, customer service and accounting management. CRM allows a company to distinguish and focus on their best customer so that they can be held as a loyal customer for a longer period of time.

One of Apple 's first products, the Macintosh computer, which was welcomed into the educational sector quite quickly after its release in 1984, paved the way