Abstract
Nowadays retail video analytics has moved out ahead of the traditional domain of loss prevention and security by providing retailers understanding business intelligence for instance queue data and store traffic statistics. Such information allows on behalf of optimized store performance, enhanced customer experience, ultimately higher reduced operational costs and profitability. This paper gives an overview of various camera-based applications in retail. It also presents a number of the promising technical guidelines for survey in retail video analytics.
Introduction
The appliance of computer vision techniques in retail using more than a decade.1 in recent times, due to advancement in machine learning, computer vision, and data analysis, retail video analytics can offer retailers with much further insightful business intelligence. Therefore it promises much privileged business value, ahead of the traditional domain of authentication, security and loss prevention. Examples include queue data, analysis of store traffic, purchase decision making and shoppers’ behaviors, between others. The retail atmosphere, in addition to its own distinctive business and technical challenges, is also well thought-out a practical test bed for novel computer vision approaches. For these reasons, retail video analytics and it’s a variety of applications have become of enormous interest to both retailers as well as the computer vision society.
EXISTING TECHNOLOGY
2.1 Loss
They can use data to make lines shorter and check out smoother. They just want what is best for the their customers and in store tracking helps make sure that consumers are always at a satisfactory level.
Would you like to have someone snatch an item from your store?Tracking customers are becoming more and more popular for stores in the United States. Currently, retailers are using cameras and smartphones to learn about their customers’ shopping experience and tendencies. Critics may argue that spying on customers is creepy, but it prevents shoplifting and gets customers good deals and coupons.
For this in class project we had to recreate a painting into a collage using national geographic magazines. I decided that I wanted to do my own photograph the title of the photograph is Lost in the Wind it is 10x 6x the photo was took on June 17 2015. I choose to do my collage of this picture because it showed a challenge. In the process of remaking this photograph I had lots of trouble collaging the face, and the texture in the hair. Throught the process of this collage in improved my skills and introduced me to painting, this project helped me with how to understand how to find color and incorporate texture into my artwork.
Retail has been existing over centuries, it is a way of making a living. You give someone a product to satisfy their needs and you get something back in return. Nowadays, we sell merchandise locally, in stores, and worldwide with the help of the internet. A store is just like a house. When someone enters your house you guide them everywhere, showing them every corner. You are always visual of whom comes in and out, because you want to be aware of your own belongings. A retail store is just the same, you greet the clients, show them where the new stocks are held, where the sales are, the shoe area and etc. Since we must treat the store as our own home, we must assure that all of the merchandise is treated like your own; this means to avoid theft and fraud. It is not only from our customers that can commit a fraudulent activity, but can also happen internally from our employees. Therefore, a good plan and policy must be created and implemented throughout the store to avoid or reduce fraudulent activity is a must. Effective controls include assigning tasks and responsibilities to more than one person, organize the dresser room of only letting certain amount of merchandise go in, and keeping the cash register area under surveillance. This paper will (talk/show/etc) how to mitigate retail fraud, both internally and externally and recent fraudulent activities in retailers.
Ideas and impressions from this photograph are generated through the use of a variety of visual techniques such as darker colours, median shots, and composition. The impression generated from this photograph is the sadness of this child which can also be explained by her facial expressions and the information received from a variety of indicators. Due to the use of these visual techniques, the photograph successfully generates a wide variety of ideas and impressions ranging from loneliness and sadness to danger and mystery.
In summary, it is not a good idea to use cameras in stores to spy on people. Personal information gathered from cameras can be broadcasted to the public and used in inappropriate ways, cameras can be very expensive to purchase and difficult to manage and most importantly it is an invasion of privacy. Why not use alarm gates to obtain the same purpose of protection for a store without invading someone’s
Stores use these surveillance cameras to see what the shoppers look at, what they like, and how they react to things, and all of those sort of reasons. You know those super cute jeans you wanted from Aeropostale? Well they are so expensive and the camera’s will see you put them back down and you might get a 20% off coupon on your phone just like that. Bam now you can get those jeans for much cheaper and you can look cute. Not only it saves you money, but the store might come out with more clothes similar to the ones you bought, so now you can have more clothes for cheap! As you can see it’s a win-win situation for you, and you look stylish. That’s a perfect way to save
Lots of what happens in a store or retailer can be better analyzed when there is a tape recording as opposed to observing in person. But observing in person allows the tracker to make minute observations and small nuances like the direction the eyes are looking and the item they are checking out that can’t be recorded by cameras. There’s also something else that is hugely important, but mostly overlooked, which is what customers fail to notice. It could be because a certain product outshines another product and outperforms the other product in sales. Before I start observing people in Barnes & Noble, I will have to take many factors into consideration.
Due to the sudden arrival of e-commerce, brick-and-mortar businesses look for solutions to optimize the customers store shopping experience. J. Crew, 5th Avenue location was very efficient in engaging the customer. The store has a diverse product assortment, and diligent customer service. Because, the store visual presentation is curated to be clutter free, navigating through the sales floor in order to located merchandise is quite easy. A noticeable aspect of this particular store is the layout which resemble a showroom (see Exhibit C, shows pictures of the store). Although, the overall experience was pleasant – the store lacks the usages of technology. Unlike, competitors which have already incorporate programs like RFID and augmented reality
I took this picture very early in the morning around 4-5am and I noticed that the sun was barely coming out and its rays were lighting the sky giving it a strange look, almost like if it was setting the sky on fire and I thought it was a very interesting view to share. Additionally, we can appreciate a large number of colors all over the sky, which almost looks like a strong red that shades all over the clouds.
To begin with, the purpose of object recognition is to be able to look at an image and recognize or identify its pattern. It is basically to be able to know what image it is. It is my understanding that it goes beyond this point. Object recognition is more about the function of what is happening at the perceptual level when we are looking at the world. Light and dark areas show two boundaries. You have to ask yourself, how we all are able to get to the point of recognizing an object. We have to suggest that we have a pattern of the light or dark area and not really talking about a specific color is more focusing on the white and black pattern areas. Moreover, we have to build more on that image or pattern that we are looking at in order
There is science behind everything, including shopping, there are reasons why stores are arranged a certain way it is not just because it looks “pretty”, but how do store managers know where to place certain items in certain places? And does it improve sales? Malcolm Gladwell wrote “The Science of Shopping” in which he reveals that the reason why stores are organized a specific way is because they hire people such as Paco Underhill. According to Gladwell he is a “retail anthropologist” and an “urban geographer” which means he studies the shopping behavior. When Underhill is hired he sets up cameras all around the store and after a few days of filming people as they shop and studying their every move. He then sells this information to the stores so they can use it to improve their business. Should it be allowed for people like Underhill to observe customers as they shop? People could debate on this topic saying that customers need privacy, but what Underhill does is ethical, clients should be watched in stores even if it is without their knowledge because it would help both consumers and businesses. Being able to observe people’s behavior in stores and seeing what they are attracted to would help the store increase sales by putting those items at a reachable place for them to grab. It would also benefit consumers because costumer service would improve. Lastly, being able to study shopping behavior would be easy for stores to see patterns and trends.
The surveillance of customers, retail anthropologist track people’s behavior to help enhance customer satisfaction. In the Youtube video, an Indianapolis Ted Talk by Raymond R. Burke, a professor of Business Administration discussed how retailers can learn more about consumer’s behavior with the new technology that allows tracking customers way of purchasing products while shopping. When observing customer's shopping process, many may argue that it can be a privacy concern and manipulative; however, it is used to benefit the consumer's needs. Many of the major stores like Target, Walmart, and Costco all look the same everywhere you go, and that is not a coincidence it is used to make it easier for the customer to find their items on their shopping list. This is great for the consumers because it is easier and time effective to go to a store that looks the same when looking for a product. In the video, Raymond R. Burke discussed the difference between men and women in going to a store and searching for a product. The differences between the two were significant, the women would roam all around the store looking at most products, but on the other hand, men would go to the new arrivals than to the clearance section. The goal of retailers is to make it convenient for you to go in their stores and find your product easily in order to leave the consumer satisfied.
My research focuses on medical imaging and image processing to understand structure and brain function of both healthy and diseased brain. Specifically, some of my interests and expertise include: 1) developing improved MRI relaxometry methods and their applications towards diseased brain, 2) investigating the relationship between brain structure and function and cognitive performance in both healthy and diseased brain such as multiple sclerosis (MS), 3) investigating the neurophysiological bases of brain white matter signals; 4) developing potential biomarker for multiple sclerosis using iron sensitive MRI measures.
The rise of the Information Technology field has drastically changed how retail stores conduct their day to day business. Over the past 82 years, changes in the field have made it increasingly easier for customers to purchase goods and services required for their basic and luxury needs. This includes, but is not limited to groceries, general merchandise items, construction, repairs, and many more different classes of retail marketing and consumer needs.