The Application Of Quantitative, Quantitative And Mixed Research Methods

2019 Words9 Pages
Abstract
The primary goal of this study is to systematize the knowledge about different research methodological approaches applied in high-ranked academic journals in the area of Business Management. The essay will examine the application of qualitative, quantitative and mixed research methods in journals, assess their usefulness and present the results of the analysis. An examination of research methods and research design will identify trends in research methodologies employed in journals and try to explain the reason of its application in academic papers.
Key words: qualitative research, quantitative research, mixed method research, methodology
Introduction
Defining a case study method indicates the problem and entails finding a solution to solve it. However, to answer the research questions it is vital to demonstrate deep consideration of the elements related to particular research design, and to show the ability to reflect upon research philosophy and approach to theory (Easterby-Smith et al., 2012; Eisendhardt, 1989).
In business and management research a regular investigation not only leads to solving business problems, but also contributes to management knowledge (Edmondson and McManus, 2016). There are different methods solutions as well as various ways of conducting them. Based on the literature review, we can distinguish qualitative, quantitative and mixed research methodological approaches. Despite the fact that the quantitative method based their theory on

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