The Appraisal Of Whole Foods

993 WordsNov 9, 20154 Pages
Competitive Asset Analysis The appraisal of Whole Foods Markets competitive resources and capabilities yields a clear explanation as to why their currently known as the industry leader of organic foods sales. Those assets discussed separately below will help guide future strategic recommendations. Resource - Tangible Assets: • Financial: WFM has amassed nearly $900 million in cash & cash equilivents. With liquid assets of such magnitude, WFM is in a unique position to enhance it’s growth. • Physical - Food Processing/Distribution: WFM has built their brand on providing quality foods; driving this quailty is made possible by a variety of different physical product producing and distributing locations. Those include: four seafood processing and distribution facilities, a specialty coffee and tea procurement and roasting opreation, 11 regional perishable foods distribution centers, three regional commisary kitchens, and five regional bakeries. • Physical - Store Locations: WFM has strategically aligned their store front locations in idyllic locations, prime for capturing the target market. Substantial analysis is done before committing to any one location and surrounding populations must prove to be educated on the benefits of organic products before investments are made. • Organizational Commitment: The Local Producer Loan Program enables WFM to support local producers by supplying them with low-interest loans. This program not only builds upon the core community values,
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