Ecoeduca Ad Analysis Example

Chasing Ice Analysis Chasing Ice is a very effective film to persuade audiences to take action about climate change. The film uses all five key concepts which are ‘media are construction’, ‘audiences negotiate meaning’, ‘media have commercial implications’, ‘media have social and political implications’, and ‘medium has a unique aesthetic form’. Also, the film uses all three rhetorical devices which are pathos, logos, ethos. To start, throughout the film ‘media are construction’ is used. The film is constructed in a way where people feel guilt global warming, James uses shots of beautiful photos of landscapes, and the film was well produced.

Stopping the degradation of the planet´s natural environment and to build a future in which humans live in harmony and peace with nature, it is the World Wide Fund for Nature’s (WWF) fundamental mission. In order to accomplish this difficult task, effective persuasion methods have to be used. The WWF has to make humans feel empathy and responsibility for their planet´s health in order to be successful. A website addressing all the problems along with statistics is an exceptional way to achieve it. The Polar Bears section of the WWF´s website will be analyzed with the intention of demonstrating the audience how the author uses the rhetorical elements of pathos, logos, and ethos.

In his essay titled “Climate of Denial”, Al Gore, a well known environmental advocate and former vice president, verifies the reality of climate change and global warming. The piece is an attack on corrupt companies and news outlets that attempt to persuade the public that global warming is not a critical issue. Gore also earnestly conveys our environment’s current state and offers possible solutions that would increase awareness about global warming and begin to revert the planet back to a healthier, more sustainable state. The overarching purpose of Gore’s work is to call attention to the widespread climate change that is occurring. However, he also focuses on the corruption and bias within the media, and their attempts to conceal the truth about global warming. Writing to those who are conflicted about who to believe, he makes a valid argument that defends the beliefs of he and his fellow activists and encourages others to become more active in the climate change issue.

First, the characters and action in this advertisement make a large impact on this image. The penguins are struggling and are fearful for their lives. The animal’s facial expressions express how they are distressed that the light is causing the ice they are standing on to melt. This displays how much of a problem global warming is and how we should be more fearful of the impact it is making in the colder climates. One sources states “Specifically, more than two-thirds of Antarctica’s emperor penguin colonies will decline by more than 50 percent by the end of the century under future climate change scenarios” (Palermo). This shows that global warming is truly hurting the penguins and many other animals similar. The picture suggests an action to turn off lights to help reduce the pollution.

Using the local fisherman and a Care staff member from Kenya also helps make the argument more effective. By using people who are right there day in and day out it makes the story persuasive. They are living the climate change and can tell. Fisherman Alexand Mbarubukeye states, “’Even the hippos are unhappy’”(Kristof 579). Aside from making his logos stronger the locals also help add to Kristof’s pathos, because the audience can sympathize

The essay “The Climate emergency” is based on a speech made by Al Gore at Yale University in April 2004 to a room full of students. Al Gore is the former Vice President of the United States under President Bill Clinton. He is also an environmental rights activist. In the beginning of the speech the former vice president shares a story about his trip to a Shoneys Restaurant with his wife Tipper to draw the audience in. (300-301). Once he captures their attention he is able to focus them on his real message.

It happens once a month. It lasts for five to seven days. It is a time when a female becomes physically, emotionally, and mentally affected. It has been known to be a women’s worse nightmare. It’s the infamous menstrual cycle. The only thing that makes this time manageable is a good, reliable tampon. The Tampax Pearl ad persuades buyers to purchase their product through role models, settings, and props. The ad context is directed towards the teenage female population.

Al Gore included various examples of logos in his documentary. Logos was necessary to convince the viewers that Global warming was a real threat. One excellent example was the chart that compared CO2 and temperature. It was a well-placed example because it demonstrated the established relationship between CO2 and average temperature, and their pattern of increase. By including graphs and relating the graph’s importance to our daily lives, it grabbed our attention and showed how important it was to fix our habits.

Overall, the New York Times editor believes that people need to start caring more for the earth, and need to think about the damages were a causing as the human race. Through telling the readers on how dangerous global warming is, which connects with the readers emotions through an urgent tone, the writer makes strong arguments. In the end, the readers are determined that global warming is indeed real, and a solutions needs to be put in

For "Field Notes From a Catastrophe," Elizabeth Kolbert journeys to Alaska, Greenland, Iceland, Yorkshire, Oregon—amongst other places—introducing her readers to a slew of individuals either studying or simply experiencing, aspects of global warming.

With the rise of calamitous news regarding extremists groups taking over certain states, countries threatening to go to war, and viruses spreading throughout the world; the outlook of humanity does not look good. In addition to these dire headlines is the matter of climate change, which, unfortunately, is not as alarming to the public eye. Nonetheless, climate change is a pressing matter as it will impact every facet of society from economy to even human survival. Perhaps the general public find climate change as a vapid subject because of its nature to react belatedly to human activity, and how it is often represented with numbers, graphs, and projections; things that are not compelling to those that do not understand its importance. Even

The smoke coming from the factory in the poster is shaped like a hurricane; a foreshadowing of what will be a result of global warming in the future. In the second poster, a waddle of penguins is portrayed traveling across a dry desert, which was used to interest an audience focused on the effects of global warming on the environment and animals. While the first poster’s image focused on the cause of global warming, this poster focuses on the effects of global warming. The picture shows that global warming will drastically change the environment and that animals will lose their normal habitats. It is important that both audiences are targeted in order to increase the number of viewers of the

Environmental issues such as climate change affect life on Earth every day. As Leonardo DiCaprio discusses in his speech during the Paris Agreement for Climate Change Signing at the United Nations, the only way to diminish global warming, one of the most critical issues of this generation, is to take unprecedented action. By informing the audience with an effective strategy, DiCaprio persuades the delegates to make the right decision that will mold the future. His evidence compliments the coherent use of ethos, logos, and pathos. Climate change is a universal matter that can either persist, or be put to an end.

Time has overtaken the minds of society today in a multitude of ways. Daily tasks such as visiting family members, attending meetings, and paying bills all incorporate the substantial importance in tracking every second of a person’s life. In addition to scheduling, time is often denoted as a system of counting down until an indefinite end occurs. In an advertisement by Ferdi Rizkiyanto, a digital artist, an hourglass is used to represent time before the fate of humans concludes due to global warming. Within the hourglass, sand has been replaced by the water of melting icebergs, and the droplets trickle into the lower level containing the homes of modern day society. The global warming hourglass ad attempts to emphasize the importance of immediately solving earth’s impending environmental problems by appealing to the emotions of fear and pity, but the awaiting disaster used in the visual is ineffective because it will not occur during the audience’s lifetime.

Thesis Statement: Global warming is a growing concern of scientists and researchers who believe that it is a serious problem for our planet. The concerns and research have also been questioned and have even been called myths. Millions of people find themselves affected by these weather pattern changes and are concerned for their futures. Activists on both sides of the argument are very passionate and not afraid to attack each other in every way they can. There are many questions that are still not answered, however, we continue to see drastic weather changes to Earth. We must go beyond the arguments and learn as much as we can to stop what could possibly lead to the destruction of our planet, our way of life and our future.