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The Argument For The Elimination Of Television

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Approximately twenty five billion dollars is spent on advertising a year, a number far greater than the amount spent on education nationally. Why so much money? Jerry Mander in his book Four Arguments for the Elimination of Television, lays out the numerous problems that exist with television, a problem that cannot necessarily be improved. In essence, technology is not a tool that is neutral. Mander describes that in different institutions and technologies, such as advertising, mass production, militaries, the basic structure of particular technology or institution establishes its influence on the world, the types of individuals that will make use of it, and how people will use it. Television is a tool that established the kinds of effects it will have on peoples lives, how people will use it, and who will use it, and if such technology continues to be used, the kinds of effects and political forms that will result from it. Mander develops four arguments throughout his book. The first argument Mander describes is that television conditions people to accept another person’s authority. He begins by explaining that although television might be interesting and useful it packs people into a mental as well as a physical condition suitable for the appearance of autocratic control. Artificial environments, therefore, strip individuals of obtaining direct knowledge of nature. He follows his second argument by stating that technological advances are controlled by the “powers that

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