The Aromatic Condiment Shop Analysis

The various cultures around the world all have this thing distinctively in common, and that is they all share their own expectations, especially when it comes to gender. It is well evident that there are set conformity standards with every culture, just as there are set standards with genders. There is no general way to characterize a man’s masculinity and a woman’s femininity just because a culture may influence certain expectations. With these cultural pressures we limit our identities drastically because we yearn to conform with the so called “norm” of the culture. We as people often tend to confuse biological characterics such as masculinity and femininity, and pressure them to become more of a social influence.

The gender of a person is the masculine or feminine attributes of that individual with respect to the psychological and biological role in society. (Magar, 2009) A gender role can be defined as the way that a person lives in society with respect to its lifestyle. It can be argued that over time the major differences between men and women’s gender roles have faded. In the past traditional roles have been based in their society by their biological orientation. (Magar, 2009) Gender roles can also be described as the behavior and attitudes that are expected of men and women in a society. (Faqs.org, 2011) Although different cultures impose different expectations, many cultures have the same basic gender roles.

In Western contexts, sex socialization works as a double, or an idea that is only included two sections. People are associated into thinking about their sex as either manly or feminine. Identities are accordingly normatively developed along this single parameter.

Gender defines people in society. People may utilize their gender as an advantage or disadvantage, depending upon the situation. Whether it be a female or male, people can and will exploit themselves in order to achieve ‘happiness’ and goals. There is also many societal gender based stereotypes, for example if you are a man you behave a certain way and if you are a woman you behave a certain way although, there will always be stragglers who deviate the norm. Nevertheless they are judged for it.

Hofstede uses the words masculinity and femininity to refer to the degree to which masculine or feminine traits are valued or revealed (Samovar, Porter and McDaniel). The United States rates as a moderately masculine. Countries that favor masculinity stress equity, competition, and performance(Yates). They also strive for material success and expected to respect whatever is big, strong, and fast. France values femininity and stress equality, solidarity, and quality of work life (Yates). A feminine worldview maintains that men can assume nurturing roles while promoting sexual equality. One major difference in masculine/feminine cultures is the role of the woman in the workplace and at home. Feminine societies expect women to work and often provide the necessary social support systems. Although the United States is more masculine than France both countries treat females as equals.

In cultures there are also ideas of how one decides what is a persons priority in life is. These ideas are individualism and collectivism. An individualist gives priority to ones own goals rather than the groups goals. A collectivist gives priority to the groups goals rather than their personal goals. In a culture of collectivists members may be more pressured or formed by the idea of what their roles are based on their gender, while individualists have more freedom to make decisions on what they personally desire. Despite this more gender competition is likely to exist in a group of individualists. People from the opposite gender while desire the same thing such as a job, or position. These two very different types of cultures affect how much and what type of gender competition exists.

Gender is an idea that is socially constructed. The idea of gender accompanies the meaning of being a woman or a man (Ballantine and Roberts, 305). When we think of a man, we typically think of someone who likes cars or hunting, someone who provides, and someone who is built. When we think of a woman, we typically think of someone who can cook, someone who takes care of the kids, and someone who is small and fragile. Symbolic Interactionism states the idea that humans are not only creating the society we are living, but we are influenced by it (Ballantine and Roberts, 305). Gender and symbolic interactionism can be portrayed and taught through any type of media. Magazines and greeting cards specifically can tell someone a lot about gender differences. The ideas of gender and symbolic interactionism will be used in order to explain the differences in men’s and women’s magazines and greeting cards.

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Key concepts: Gender order, Hegemonic masculinity, Feminism , stereotypes , gender socialisation and gender segregation.

According to the book, Marriages, Families, and Relationships: Making Choices in a Diverse Society (2018), by Mary Ann Lamanna, Agnes Riedmann, and Susan D. Stewart., Gender differentiation is defined as cultural expectations about how men and women should behave. Furthermore, “masculine traits” are associated with instrumental character traits, in other words traits that enable someone to complete tasks. While “feminine traits” are associated

Gender is one of the greatest factors that can determine how we define ourselves and others. Although gender is determined at birth for many, it does not influence one 's identity of self until a later age. How society views the roles of each gender influences how a person views themselves. As the views changes, so does one’s identity. In the past, the roles of men and women were defined and separated. Men were expected to provide income for the family, while women were expected to take care of the home. Doing things outside these roles caused negative reactions from the community and frowned upon. Today, there is still a difference between men and women, but a lot of the roles have become acceptable for both.

According to Michael Messner, our society practices the act of gender socialization by ignoring “group and contextual factors while overemphasizing ‘the constitutional and unfolding of individuals as boys or girls’” (312). Additionally, gender socialization is defining and executing actions that are masculine versus feminine. We have seen with extensive research that, through generations, the definition of gender socialization is conformed and practiced differently. As an example, I have interviewed two people from different generations and asked questions about their experiences and beliefs about masculinity and femininity role. Although there were similar answers, it is evident that gender is socialized differently between generations. The understanding of gender socialization is manipulated differently; however, there are similar beliefs throughout different ages of life.

For example, feminist traits are commonly thought of being such things as caring roles. In contrast, masculinity is paired with active and productive roles. That is why the man, a father, who is busy with his work after hours is "dedicated" and not "selfish" like a woman doing the same thing. The cultural norm is that a mother’s place is with her child, while a father provides for his family. It happens not only in a workplace, but also in normal, everyday life.

An individual can either identify themselves with a subculture or social group which results in them having diverse gender roles.

In society, the biological difference between men and women is used as a justification for aligning them with different social roles which restrict and mold their attitudes and behavior. Merriam-Webster defines gender as the behavioral, cultural, or psychological traits typically associated with one sex. Narrow minded society of today is not satisfied with the natural difference of sex, but each insist on adding a cultural difference of gender to it. The unsophisticated, ideal physical facts always become associated with the complex psychological qualities (Holter). It is not enough for a male to be a man; he must also be masculine. A woman, in addition to being a female, must be feminine (Magner). In a more evolved and accepting society,