The Art Nouveau And The Art Movement

The new technology to create mass production enabled the profession as a commercial graphic designer which stands for a significant aspect of modernism in Australia. In fact, the first appearance of the term “Graphic Design” is not until 1922, in an American book designer William Dwiggins’ essay “New kinds of printing calls for new design”. (Drucker et.al, 2009) Prior to that, the concept of graphic design such as poster design was not seen as a general commercial advertising medium. “The ‘poster style’ was almost completely confined to the covers of art exhibition catalogues and literary periodicals, and to advertisements in these publications.”

Art Nouveau, 1890-1914, explores a new style in the visual arts and architecture that developed in Europe and North America at the end of the nineteenth century. The exhibition is divided into three sections: the first focuses on the 1900 World's Fair in Paris, where Art Nouveau was established as the first new decorative style of the twentieth century; the second examines the sources that influenced the style; and the third looks at its development and fruition in major cities in Europe and North

Art Nouveau – ‘A style of art and architecture of the 1890s, characterised by the swelling sinuous outlines and stylized natural forms, such as flowers and leaves.’ (The definition of art nouveau) The name derives from ‘Maison de ‘Art Nouveau’, an interior design gallery in Paris in 1896 however the movement had multiple names throughout Europe, such as ‘Jgendstil’ in Germany; in Italy 'Stile Liberty ' or 'Floreale '; in Spain 'Modernista ', in Austria 'Sezessionstil ' and in France and England the term 'Modern Style ' was often used, highlighting the English roots of the movement. The Art Nouveau style doesn’t specifically come from just European history, but also involves a combination of intricate, oriental and classical elements, wanting to create a contrast from traditional forms. The movement was applied across all the arts, including interior and furniture design, illustration, fine art and architecture and was characterised with graceful, asymmetrical lines inspired from natural and organic forms, including striking and powerful imagery which is now immediately recognisable and widely appreciated as a form of artistic style.

Art nouveau is a style of art from 1892- that marries the aesthetics of nature with design. One of the artists that almost every single Art Nouveau gives credit too is William Morris; which truly fuses the arts and crafts with the power of nature. Morris was truly inspired by medieval manuscripts which had compelling designs throughout their pages. Assuming that Art Nouveau is inspired by this illuminated manuscript is not a wrong answer. Another artist that was a foundation to this movement was Dante Gabriel Rossetti; he explored the fascinating characteristics of nature, and how they could be applied to art. The female figure has been used by artists throughout the century to show the true emotions of the human body. This can be seen

Similarly, the art movement in the Netherlands, De Stijl, exercises basic geometric shapes in poster designs. De Stijl is limited to rectangles and squares similar to Russian Suprematism; however, De Stijl focuses on perfectly horizontal and vertical lines to stimulate the audience. For example, a Dutch painter, Bart Anthony van der Leck, created a poster advertising his January 12th to February 9th exhibition in 1919. Young infants can easily recognize the shapes in this poster of squares, rectangles, and triangles. However, the geometric shapes are strategically combined to created an abstract form, Van Der Leck creatively constructed a man on blue horse. This poster shows common graphic design features of hierarchy of type with the most important information at the top, such as the date. Also, distinct lines and/or rules break up the type. The man on the horse is distinctly recognizable because of the bold color choices. Yellow represents the human, since

Since the middle of 20th century, 1964 precisely, Naive art has been developed and its popularity started growing. Many artists never expected to be evaluated so much and their paintings to be collected all over the world. Afterwards, some of the artists started considering themselves as

Art Nouveau was an art movement that emerged in Europe around the late 1800s. It was in part a derivative to styles popular earlier in the 19th century, like Neoclassicism, that is mostly based on historical

Art Nouveau was likewise strongly influenced by the Pre-Raphaelite movement which contained prominent artists such as Edward Burne-Jones and John William Waterhouse (Meagher, 2017). This romantic style exhibited a return to nature; common themes were leaves, flowers, tendrils, and insects. Whiplash curves and flowing lines were prominently featured. Art Nouveau portrayals of women were erotic and sensual and many images depicted nudes and these images were originally shocking to the public (Hoffman, 2017) . Artists preferred a pallet of natural colours with soft muted tones of browns, olive greens, blues, and mustard yellow (Marinica, 2017). Advertisers procured these images and adopted the style to produce posters and newspaper advertisements promoting a variety of goods. The Czech artist Alphonse Mucha produced works of this type ("Alphonse Maria Mucha Complete Works 2017", 2017).

When one considers the term “Art Nouveau,” what comes to mind most immediately is “images of a European-wide invasion [characterized] by the restless dynamism of organic form”(Silverman 1). For me it is usually the work of Alphonse Mucha– his mysterious women surrounded by the beauties of nature. Often my Art Nouveau fantasies take shape in the odd fungal-shaped stained-glass lamps of Tiffany. Or sometimes they surface as the romantic Parisian posters I’ve seen at Pier One, advertising champagne or cats noir or bicycles or the like. But no matter what ones notion may be of what Art Nouveau looks like, there is a feeling that accompanies it that is at the heart of the style’s appeal. It is difficult to define or describe what

Art nouveau is a elegant decorative art style characterized by ornate patterns of curvilinear lines. This period of art somewhat rooted from the a mixture of the Arts and Crafts movement, William Morris, Edward Burne-Jones from the Pre- Raphaelites and the Japanese style. It became popular across Europe and the in United States. Art Nouveau as a style is a beautiful mixture of elaborate Celtic looking patterns, classical elements, flat color and delicate women in nature. This style breaks the traditional forms from the previous time periods but at the same time, carries it through. These designers in this time, presented this work as organic forms with rich imagery. Such as Alphonse Mucha; which he today, is considered the father of this time period, and master of this style. This era correlates with the brotherhood of the Pre- Raphaelites, and with inspirations from the early Renaissance painters. A melting pot of these famous time periods produced the Art nouveau movement.

It began to populate again in the 1960s and since then has begun to be seen as an important pioneer of modernism. In my opinion this art style became popular during that era due to the its way of looking at nature and combining symmetrical shapes, thus creating a fresh perspective in architecture. Japanese wood block prints, flowery and sapphire forms, and ''flogging'' curves, key elements of the ''Art Nouveau''. The academic system, which dominated art education from the 17th to the 19th century, supported a widespread belief that arts such as painting and sculpture are superior to crafts such as furniture design and silver processing. According to the plural, this was the result of bad labor.The desire to abandon the 19th-century historical styles has been an important driving force of Art Nouveau and the modernism movement. Industrial products have been popular and decorative arts have increasingly dominated previous imitation objects from previous

When considering Art nouveau, it is more appropriate to label it as a movement as opposed to a style, with the purpose of breaking the previous rules of fine arts, and establishing a new order, in which the new technology of mass production is dismissed, and instead, there is focus on creating decadent, and fine craftmanship. It would be almost impossible to link all the styles within art nouveau and all their separate influences, as each artist had a different interpretation of “new art” and what that really meant. However, looking at the period in context, we can identify a source of great impact: “Japonisme”. [1] Following the treaty between the united states and Japan in 1854, Japanese trade became sought after as highly fashionable as it flowed into western Europe. Inspiration became available to the designers of the time, and many techniques were adopted into Western art. For example, Japanese artworks such as Ukiyo-e prints contained devices such as a flat, two dimensional compositions, and block colours created by woodblocks. Masters such as Hokusai, and Hiroshige drew their inspiration from nature, and it was no coincidence that typical Japanese symbols of nature crept into the works of the Art Nouveau, such as carp, bamboo reeds, cherry blossoms and bodies of water which can all be identified in the works of Rene Lalique, Alphonse Mucha, and influencer William Morris, within his arts and crafts fabric designs and furnishings.

Art nouveau was a movement that swept through the decorative arts and architecture in late 18th and early 20th centuries. It began as a reaction against the historical emphasis of 19th century. Often 1905 is known as the end of Art Nouveau

“Painting today is pure intuition and luck and taking advantage of what happens when you splash the stuff down. “- Francis Bacon. However when I learnt more about history of art and the way each movement and happenings in the world inspired artist to make new works, I was able to see much more than just a canvas with random paints and sketches. The interesting part about this concept is that each piece of art could be interpreted in many different ways. In contemporary art there isn’t right and wrong, each of us view and find different meanings and connections with artworks.

“Modern painting, breaking through old conversation, has released countless suggestions which are still waiting to be used by the practical world.”(Gropius) The birth of modernism and modern art goes back to the Industrial Revolution, a period that lasted from the 18th to the 19th century, in which rapid changes in manufacturing, transportation, and technology profoundly affected the social, economic, and cultural conditions of life in Western Europe, North America, and eventually the world. Before the 19th century, artists created art pieces for wealthy people and institution places like the church where they can create art works about storytelling of religious or mythological scenes . These arts were there to instruct the viewers.However, this changed when during the 19th century many artists began to create works that were about people, places, or ideas that interested them, and of which they had direct experience. With the popularization of the idea of a subconscious mind, many artists began exploring dreams, symbolism, and personal iconography as avenues for the depiction of their subjective experiences.Challenging the notion that art must realistically depict the world, some artists experimented with the expressive use of color, non-traditional materials, and new techniques and mediums.