The Art of Brand Naming Essay

In order to first begin to create a website one needs not only come up with a name and logo, if they do not already have one, but also need to buy a domain name. The domain name can be bought from many different Host websites, such as GoDaddy and Network Solutions, and should be short and easy for people to remember and type. One is less likely to get traffic through their site if the domain name is hard to type and/or remember.

Develop a creative name for your lemonade stand, and then explain why a name is important when you are considering branding options.

In her article “Be Specific,” Natalie Goldberg mentions the importance of being specific and giving things their proper name. By doing so we are able to connect with the world on a much deeper level,thus allowing us to become conscious of our surroundings and recognize the uniqueness these objects bring to this world. A name is a unique way of distinguishing people from one another. It is an important aspect of our individuality and who we are as people. It reveals who we are and where we come from.

Short domain names give the impression that the site is more trustworthy. Users are more likely to visit a webpage with a short, easily understood URL than a long name made up various words that have not relation to one another. Users trust that the domain name that is easily understood has a better chance of taking them to the webpage they have in mind.

McDevitt (2014) stated that “a firm’s name can signal meaningful information about itself” (para. 1). Furthermore, customers consider the name of the business before they decide if it is an appealing place to go that will suit their needs (McDevitt, 2014). In addition, the name of a corporation “relates to its pricing decisions” (McDevitt, 2014, para. 7). Since businesses are listed alphanumerically in the Yellow Pages, the chosen name of the corporation affects advertising as well (McDevitt, 2014). Interestingly, selecting a name for a business is not a frivolous

The Great Brand Controversy is written very one-sided; however, Lewis does have a good point. A “brand” name does not constitute the perfect product. Ingredients, quality of workmanship, and cost are what a consumer is looking for. While the brand name item may offer all of these, consumers need to be aware of their own needs and use resources available to them in order to make good decisions. For example, you don’t have to go to Dorothy Lane Market to get the best foods. The no-name

The concept of having a “good name” is established at the very beginning of the tale, with the intertwined

This is shown in these texts, “I would like to baptize myself under a new name, a name more like the real me, the one no one sees. Esperanza as Lisandra or Maritza or Zeze the X. Yes, something like Zeze the X will do.” (“My Name” By Sandra Cisneros), “The name Youngeun is a barcode. The name Rachel is a Made in America sticker slapped onto a Korean flag.” (Names by Rachel Rostad), and “When I was nine years old, I spent the summer at a stay-away camp being called "Tiffany".” (What’s In A Name by Okaikor Aryee-Price).

Remembering that a brand is more than simply a logo, this guide is offered to help you understand and develop not merely a symbolic brand, but rather a living brand that is

In 2000, Unilever decided to reduce 1,600 brands down to 400 and then select a small number of them to serve as “Masterbrands”. One of the reasons to have fewer brands is to decrease control issues. It is harder to manage so many brands, especially when each one has its own particularities. As Deighton pointed, Unilever’s brand portfolio had grown in a relatively laissez-faire manner. In other words, the company’s brands were created without large interference.

I agree with Esparanza’s opinion of a person’s name. Her opinion is that a person’s name is not everything but something to connect a person to whom they are. I also think a name is something to tell the story of a person. A name that will be remembered for something they did.

"The naming of the product, service or company is called branding. A brand or name is the label that consumers associate with your product. For this reason, a brand or name should help communicate the product's positioning and its inherent drama for the consumer" (Roman G. Hiebing Jr and Scott W. Cooper; The successful marketing plan, a disciplined and comprehensive approach; 2003).

ReferencesBrandAge Megazine. (Yr. 7, vol. 9). Tipping Point Global Brand. Retrieved April 17, 2007, from http://www.brandage.com/issue/cs_detail.asp?id=1911BrandAge Megazine. (Yr. 7, vol. 12). Beer War 2007 Symbolic War. Retrieved April 17, 2007, from http://www.brandage.com/issue/cs_detail.asp?id=1991Manager Media Group Public Company. (2003, September 2). Retrieved April 17, 2007, from http://www.gotomanager.com/news/details.aspx?id=7746Manager Media Group Public Company. (2007, January). Retr

Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.

The Domain Name System is most often described as the Internet’s phone book or address book. All of us Internet users use it on daily basis without even realizing it. Its basic task is to convert human-readable website name like coursera.org into its computer-readable numerical IP address like 107.21.240.231.Since such strings of numbers are difficult for humans to memorize, DNS allows you to assign a domain name, such as facebook.com to you IP address. So, the domain name is simply an address on the Internet. It has to be unique just like physical address or phone number.