The Art of Brand Naming Essay

In her article “Be Specific,” Natalie Goldberg mentions the importance of being specific and giving things their proper name. By doing so we are able to connect with the world on a much deeper level,thus allowing us to become conscious of our surroundings and recognize the uniqueness these objects bring to this world. A name is a unique way of distinguishing people from one another. It is an important aspect of our individuality and who we are as people. It reveals who we are and where we come from.

This is shown in these texts, “I would like to baptize myself under a new name, a name more like the real me, the one no one sees. Esperanza as Lisandra or Maritza or Zeze the X. Yes, something like Zeze the X will do.” (“My Name” By Sandra Cisneros), “The name Youngeun is a barcode. The name Rachel is a Made in America sticker slapped onto a Korean flag.” (Names by Rachel Rostad), and “When I was nine years old, I spent the summer at a stay-away camp being called "Tiffany".” (What’s In A Name by Okaikor Aryee-Price).

In order to first begin to create a website one needs not only come up with a name and logo, if they do not already have one, but also need to buy a domain name. The domain name can be bought from many different Host websites, such as GoDaddy and Network Solutions, and should be short and easy for people to remember and type. One is less likely to get traffic through their site if the domain name is hard to type and/or remember.

When setting up a new website or business online, one of the most important steps in the process is the creation of a domain name. A domain name is the name that those on the Internet will use to find your website. It is contained in the URL for that particular page. It is a quick means to give users a glimpse into your site. The name you choose might be the name of your company or the services that you provide. It may include your location or any other information you wish to include. No matter what information you include, when a user encounters your domain name they should be able to tell who you are or what service you offer.

McDevitt (2014) stated that “a firm’s name can signal meaningful information about itself” (para. 1). Furthermore, customers consider the name of the business before they decide if it is an appealing place to go that will suit their needs (McDevitt, 2014). In addition, the name of a corporation “relates to its pricing decisions” (McDevitt, 2014, para. 7). Since businesses are listed alphanumerically in the Yellow Pages, the chosen name of the corporation affects advertising as well (McDevitt, 2014). Interestingly, selecting a name for a business is not a frivolous

The concept of having a “good name” is established at the very beginning of the tale, with the intertwined

The name that I have chosen to go with for my lemonade stand is “The Lemonators”. The reason I picked this name is because it sounds like my lemonade stand is the destroyer of all lemons to make nothing less than the perfect glass of ice cold liquid gold; or as others like to call it, lemonade. I believe that my lemonade stand name is important when I am considering branding options because I believe that the name is genius. It’s catchy; there is no way that a customer that stops by for a quick quench of their thirst will forget a name like The Lemonators.

Remembering that a brand is more than simply a logo, this guide is offered to help you understand and develop not merely a symbolic brand, but rather a living brand that is

The Great Brand Controversy is written very one-sided; however, Lewis does have a good point. A “brand” name does not constitute the perfect product. Ingredients, quality of workmanship, and cost are what a consumer is looking for. While the brand name item may offer all of these, consumers need to be aware of their own needs and use resources available to them in order to make good decisions. For example, you don’t have to go to Dorothy Lane Market to get the best foods. The no-name

Names don't show everything about a person. They are there to represent what that person did. A name can be something that people love, hate or don't

According to the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition”. However, as Keller highlights, a brand is also “something that has actually created a certain amount of awareness, reputation, prominence, and so on in the marketplace”. Therefore, a brand is an identity created to differentiate itself from the competitors and to be remembered in consumer’s mind.

Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.

"The name is composed of the title by which the company, product, or service is commonly known and the graphic forms of identification, including symbols, logotypes or signatures, tag lines, and representative characters" (Roman G. Hiebing Jr and Scott W. Cooper; The successful marketing plan, a disciplined and comprehensive approach; 2003).

The Domain Name System is most often described as the Internet’s phone book or address book. All of us Internet users use it on daily basis without even realizing it. Its basic task is to convert human-readable website name like coursera.org into its computer-readable numerical IP address like 107.21.240.231.Since such strings of numbers are difficult for humans to memorize, DNS allows you to assign a domain name, such as facebook.com to you IP address. So, the domain name is simply an address on the Internet. It has to be unique just like physical address or phone number.

ReferencesBrandAge Megazine. (Yr. 7, vol. 9). Tipping Point Global Brand. Retrieved April 17, 2007, from http://www.brandage.com/issue/cs_detail.asp?id=1911BrandAge Megazine. (Yr. 7, vol. 12). Beer War 2007 Symbolic War. Retrieved April 17, 2007, from http://www.brandage.com/issue/cs_detail.asp?id=1991Manager Media Group Public Company. (2003, September 2). Retrieved April 17, 2007, from http://www.gotomanager.com/news/details.aspx?id=7746Manager Media Group Public Company. (2007, January). Retr