The Article ' The New Ad Game ' By Jessica Rodriguez

I am writing to you because I recently learned some new information about In-Game Advertising, better known as IGA, and would like to share it with you. I would also like to address my contributions to this presentation.

Every day we all pass hundreds of different advertisements. Advertisements are viewed in magazines, on the internet, on billboards, on display in stores, and even on the TV. These ads are used to gain attention and business to the company’s products. Businesses try to produce the most vibrant, eye catching, and even the most member able advertisements. Unconsciously we are lured to these ads and wanting the product. But what ad do most consumers lean towards? Ads can have a variety of techniques to sell similar products, like bright colors, excitement, serious topics, and empowerment.

This study examined whether or not children recognized the advertising in advergames. The study had two categories of children, ones with experience in advertising literacy education and those without. The results from this study indicated that without the advertising literacy education, about three-quarters of the children did not recognize advergames as an example of advertising. But those with the education showed a significantly higher understanding. The study also pointed out that only those

As part of a capitalistic country, advertisements play an important role in business progression and consumer decisions in the United States, due to its aid to consumers to help make a purchase that would, in turn, help businesses and themselves go about their daily lives. With advertisements cleverly materializing on billboards, television, and a myriad of locations on the seemingly infinite space of the Internet, there is bound to be at least one that affects one 's decision-making process either the most or rather significantly. An advertisement that protrudes out into the light of memorable pieces of art, in terms of composition simplicity and personal impact, is an

Ad. Council is a non-profit company and is also America’s leading producer if PSAs has made a PSA Advertisement (See Figure 1) “Hunger likes action movies, too.” that targets middle and high class Americans that is definitely not successful. The AD has an abundance of emptiness, consists of three colors white barely being used, green being the second most used and the orange being the background and the primary color used. The largest text of the AD consists of a phrase that has no context, and the message of the AD being placed below it in a green horizontal bar.

Furthermore, the article gives statistic about how three quarters of America’s consumers are now playing video games which comes in handy when it comes to Advergaming. Solomon discusses Advergaming, a tool that allows companies to display a shiny link that leads people to click on it. Thanks to all the gamers, companies have made games that are linked to their product to make it easier for people to connect with. Lastly, Solomon mentions plinking, which is when companies embed their product or service with a link or video. For example, if someone is playing a game or watching a video, an advertisement is able to pop up trying to persuade the gamer to focus on what just appeared. Overall, the author explains that companies and consumers are feeding off of each other. Directors keep including companies’ products and consumers keep buying the displayed product. It is a never ending cycle. Product placement has become a big effect in the networking market and it will continue to grow and

The ad that my partners and I analyzed is one with interesting components to it. This assignment made me think more about how ads convey the intentions of the creators as well as what one can interpret through studying the ad. My partners and I studied the Ray Bans still ad (pictured below) (Copyranter 1).

What is advertisement? Generally, advertisement is the activity or profession of producing information for promoting the sale of commercial products or services or ideas. Advertisement can be represented in an audio, visual or video form of marketing communication that employs an openly sponsored, non-personal message to promote. Traditionally, advertisement is communicated through different way, including old media such as newspapers, magazines, television, radio and outdoor advertisement etc. In recent years, as the fast development in technology or we so-called “The new generation of necessarily with smart phone”, it is firmly believed that most of people can’t live without smart phone and tablet computer. People get the latest information from their smart phone or tablet instantly. As a result, apart from the old media, new media such as mobile advertisement YouTube (video form) is the widespread and popular way for advertisement. In this essay, I am going to analyze the advertisement of Coca-Cola in visual art perspective.

While the world of advertising has been responsible for creating trends and impacting culture on a monumental level, the constant manipulation and force-feeding tactics behind these agencies has created a capitalist monster that is detrimental to society. Praying on the emotions of citizens, the rent-seekers have created a mentality valuing excess over humility. The food and beverage industries, alcohol in particular, utilize trendy and enjoyable advertising techniques, giving their audience a moment to escape to a better life through their specific brand. On the other hand non

There is an overall positive attitude towards in-game advertising. Participants of this study did not find the in-game advertising misleading or interrupting the game experience. In fact, they find that in-game advertisements can improve the realism of the game. A positive attitude can increase brand recall and positive associations. None of the advertising forms implemented in this study were found intrusive. In other forms of advertising, such as television commercials, the advertisements often damage the customer experience. The most intriguing and surprising result of this work is that we have found a possibly unique situation where advertising actually has been found to enhance and improve the customer experience.

In recent years, advertisements have become much more pervasive in our lives. From website to TV, from billboards to posters, and from magazines to newspapers, nowadays, it is almost impossible to go anywhere without seeing an advertisement. As such, it is important to know about how exactly they can affect us and our society. Advertisements have now become an integral part of our daily routine; they help to support our favorite services and work to promote economic growth. That being said, advertisements also regularly spreads false information and promotes dangerous activities. The issue of the benefits of advertising has become a very controversial topic indeed.

Mobile advertising has generated into one of the most popular forms of advertising, it allows advertisers to target consumers anywhere at any time’ this statement highlights the growing opportunity that has become available for advertisers that once did not exist as they now have round the clock access to consumers. Ofcom has released the increase of smartphone users throughout the Uk, smartphone users has increased with ownership of two thirds (66%) of UK adults, up from 39% in 2012. The vast majority (90%) of 16-24-year-old own one; but 55-64 year old’s are also joining the smartphone revolution, with ownership in this age group more than doubling since 2012, from 19% to 50%. Judging by the figures, today’s environment can be described as a smartphone society the surge is being driven by the availability of 4G broadband which is now giving consumers online access to the internet 24/7, although the number of smartphone users has increased it is important to keep in mind that the price of smartphones has also. Apple has recently released an iPhone which costs £1,149 although it may offer a lot of features that advertisers can take advantage of it may

With the tremendous advancements being realized in DVR technology therefore, it is appropriate for the advertisers to device strategies that will help them identify both the threats and opportunities that this device presents. Review of Literature Any form of advertising situation offers both opportunities and threats in order for the advertisers to attain their goals. Communication goals through advertising aim at boosting recall of the brand, sales increase, and attaining the target audience. In order for the advertisers to develop effective advertising strategies, they should put into consideration two vital factors. These include considering communication strategies that can help them reach their target audience and understand the how the audience behaves while using the mass media. All other strategic decisions that the advertisers make are dependent on a thorough understanding of these two major forces (Hendricks, 2010). By embarking on theoretical frameworks, it is possible for advertisers to understand these two major factors and help to analyze as the opportunities and threats presented by DVR use. With the emergence of new technology, the behavior of the audience with respect to ways in which they use the mass media changes on a constant basis. In this case, experts stipulate that the DVR have the potential of altering the manner in which

An industry that is growing and becoming more common around the globe is the advertising industry. As this industry grows however there are insecurities and they are tracking people’s actions online and gaining an abundance of information on people. In-game advertisements appear on free games or applications that the user has on their phones and a valid solution to this problem is in-game rewards. The advertisement industry gets bigger each day and in-game advertisements are getting more adaptive to the user’s preferences. Many developers are making it their mission to give equal advantage to the user to earn some in-game rewards for watching their advertisement while they play their favorite game on

entitled “The Interactive Advertising Model: How Users Perceive and Process Online Ads”. The authors provide an integrative processing model of Internet Advertising, which incorporates the functional and structural schools of thought. The model begins with the functional prospective, which attempts to identify reasons for Internet use. Since most individuals enter cyberspace with some goal or agenda, in mind, the authors argue that a model of online processing should begin with consideration of Internet functions. These functions, according to the authors, operates conjointly with the user’s mode-ranging from high goal-directed to playful-to influence the types of ads web users will attend to and process. The authors offer a broad scheme in which to classify most Internet ads, as well as a number of common features unique to these ads. The authors conclude by offering a number of hypotheses suggested by the model.