This past season, 2016, at The Atlantic Eyrie Lodge it was an exceptional year! Profitability this past season was above all the last eight years, bringing in profits of over 1.25 million dollars. With this exceptional staff returning for the 2017 season, we feel profits of 1.5 million for the 2017 season is within reach. We had more “Full House” nights in October of 2016, than we did in the whole season of 2015. Our goal for the 2017 season will be to average one “Full House” every week we are open for the season, for a total of 26 nights of having a “Full House”. To help achieve this goal we will be targeting the middle-class families and people who travel with their pets.
We will have a $50,000 marketing budget for the 2017 season and this plan will outline the areas the funds will be spent, how they will be spent and who we will be marketing too. Some of the funds will be used to expand our marketing potential and some will be used to market that potential. Some funds will be used in new ways while others will be expanding older marketing elements that are already in play.
The location of the Lodge has a long withstanding history within the Bar Harbor area with an excellent view of the harbor that also faces east to view the extortionary sunrise. We will be capitalizing on this when targeting the middle-class families and guest with pets. Along with the promoting our family and pet friendly environment. Our marketing plan will include making our guest fell as if we