The Attack On Pearl Harbor

1478 Words Nov 22nd, 2015 6 Pages
On December 7, 1941 Japan stealthily attacked the U.S. Naval base located at Pearl Harbor, Hawaii resulting in many casualties. This IMC plan will outline the objectives, strategies and tactics in order to promote awareness of the attacks as well as develop positive community involvement.
The challenge is to inform the residents of Hawaii as well as the general American public concerning the attacks on Pearl Harbor. The objectives discussed in this plan will be achieved through the creation of a unified design integrated throughout all marketing media including brochures, newspapers and print advertisements, targeted public relations campaigns and public service announcements. Everything that involves the event at Pearl Harbor must have the same look and feel, which will ensure correct distribution and reception of information.

The situation analysis is an overview of the circumstances involved during the Pearl Harbor attacks. It covers background information as well as a market analysis of the geographics and demographics of Pearl Harbor.

The attack on Pearl Harbor, Hawaii was a turning point for the United States during World War II. The attack took place on December 7, 1941 by the Imperial Japanese Navy and surprised many Americans who were focused on the European conflicts. The Japanese fleet was able to destroy much of the U.S. naval base located in Pearl Harbor, but could not accomplish its principle goal to expand its empire across Asia.
A major reason behind the…

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