Morgan Ranker
October 18, 2016
CMST 339-2C
Interview Essay
The Auburn University Athletics Department continues to make major strides in benefiting students, Auburn fans, and the general public. As the Assistant Athletic Director of Public Relations and Strategic Communication at Auburn University, Cassie Arner focuses on a multitude of tasks to keep the public informed of many parts and corresponding activities of the university 's athletic programs, ranging anywhere from managing a chaotic game day to handling legal crises among student-athletes or faculty members. As a main figure in Auburn 's branch of athletics, Arner oversees short and long-term communication strategies designed to enhance the overall support of the college 's National Collegiate Athletic Association ("NCAA") Division I sports programs. Cassie Arner first attended the University of Southern Mississippi in 1991, where she then received her Bachelor of Science in Journalism with an emphasis in Public Relations in 1995. Arner 's interest in athletics began soon after she started her education studying public relations. Throughout college, Arner worked as a sports information student assistant. She was then hired as a public relations intern and eventual faculty member of the Southern Mississippi Athletics Department upon graduation. From there, Arner went on to become a public relations professional specifically in the athletic departments at Virginia Tech, The University of Illinois, The
In his article “The Shame of College Sports,” Taylor Branch (2011) describes how universities are focused on advancing and receiving money from major athletics and having star athletes, but how the universities are not caring for the “student athlete.” The National Collegiate Athletic Association (NCAA) has made college sports into an unmerited business. However, as years progress more athletes are getting smart and are taking the NCAA to court. The more students that challenges the rules by the NCAA and take them to court, the secrets and undermining values of the NCAA come out and the closer the NCAA comes to an end.
level, some of these responsibilities may be delegated but the athletic director will still oversee
To the majority of America, Auburn University Football is just a sport. To the thousands of Auburn Tigers fans worldwide, it is so much more than that. Tim Stanfield describes it as “…more than a game…it’s a passion” (Stanfield et al. 61). The culture surrounding Auburn Tigers football is a family and tight-knit community. As Pat Dye, past coach of the Auburn Tigers puts it, “We are close here, and that is part of what it means to be a Tiger” (Glier xii). There are generations of Tigers fans, “family” traditions, and the support and encouragement of a family behind every Tiger out there playing. To be a
It all started with an email seeking freshman male in his coaching and administration program. The 2012 graduate of UConn’s Sport Administration and coaching program, William Aloia, says this future success as the Associate Athletic Director for The College of St. Rose started out by almost” falling into his lap”. The New Jersey native began his undergraduate experience with two Division-I parents, and like an abundance of people he knew that working in sport was something he wanted to do. Previously a part of the Kinesiology department under the late Joe Marrone, Will jumped on the opportunity posted through an email and started his freshman year as a basketball manager for the very successful UConn’s basketball program. He explains how this experience “opened his door up”. Will states; “once I started at UConn working with the women’s basketball program and being around collegiate athletics at such a high level it’s really something in itself, and unbelievable experience. I knew it was for me, I didn’t know which part for sure, but I knew this was something I wanted to do.” What Will realized very quickly realized about working in sport is that often times it is a thankless job. However, that did not stop him from finishing his undergraduate career as a four-year manager for the basketball team. The motivation for Will early in his career has been a two-dimensional illustration of success.
The popularity of college sports and its value to entertainment is skyrocketing. The NCAA is the head organization in control of a hundred billion dollar industry. The disgusting disparity arrives at the difference between what
(Audience Appeal) (Visual aid) There are currently over 460,000 NCAA athletes and over 24 million Americans who are actively engaged in college sports. I’m sure a majority of you know a person who was involved in the NCAA system such as family and friends. This topic has been around for decades now affects thousands of people.
The competitive athletics programs of member institutions are designed to be a vital part of the educational system. A basic purpose of this Association is to maintain intercollegiate athletics as an integral part of the educational program and the athlete as an integral part of the student body and, by so doing, retain a clear line of demarcation between intercollegiate athletics and professional sports (NCAA, 2011).
The NCAA “is a member-led organization dedicated to the well-being and lifelong success of college athletes.” (NCAA, n.d.)The primary purpose of the
The National Collegiate Athletic Association is charged with the regulation of athletes, and all athletic programs in affiliated universities and colleges across the United States. The N.C.A.A. is the association charged with developing and implementing policies regarding athletics in colleges and universities. With such a role, the association is mandated to specify the minimum academic requirements for a student to participate in any sporting activity. The association claims that it aims at creating a balance between sport and education. The heart of the association 's mission is student-athlete success in classroom and on the field. N.C.A.A. comes up with policies that provide a student-athlete with the opportunity to learn through sporting activities. This is a noble endeavor, but some institutions as presented in the article by Sarah Lyall (1) have misused it. In the article, one can see that the University of North Carolina denied some of its student-athletes the learning opportunity envisioned by the N.C.A.A. Sarah Lyall (1). By offering the students free grades, U.N.C. was doing the students a great disservice, which only served the interests of the university.
The month of March may be the largest stage for the National Collegiate Athletic Association. The basketball tournament known as “March Madness”, brings in publicity, as well as revenue for the schools. People may ask, “why is this college basketball tournament so popular?” The answer is, it is the student athletes that make it exciting to watch. The athletic director for student services at Kansas State University, Phil Hughes, calls the student athletes “The Entertainment Product” (Varsity Green 13). The nickname may sound rash or rude, however he is right. The student athletes attract the crowds, that lead to sold out arenas. Hughes’ office is in a $1 million facility in the academic learning center at KSU, right next to the $2 million football facility (Varsity Green 14). If it were not for the publicity and revenue from the big-stage events for KSU, there would not be any million dollar facilities for the students and coaches to enjoy.
One day I hope to get the opportunity to work for the National College Athletic Association. The National Collegiate Athletic Association (NCAA) is an association made up of 1,261 institutions, conferences, organizations and individuals devoted to the administration of intercollegiate athletics (NCAA.org). The purpose of the National College Athletic Association is to maintain intercollegiate athletics as an essential part of the educational program and the athlete as an essential part of the student population. The association’s purpose is to help student athletes maintain a proper balance in life. They enforce the concept of athletes putting school before anything else. Specifically within the NCAA organization, I hope to become an
In writing to specific audiences, this research will be focused towards giving information to student athletes, college fans, and athletic departments across the nation. The research will focus on whether student athletes receive what they should rightly receive now or do they deserve more and if so how does that work from an athletic department
The National Collegiate Athletic Association also known as the NCAA is one of the most popular Athletic Associations in the entire nation that regulates over 1,281 universities, conferences, and organizations. Some of the top conferences in the NCAA are the SEC, ACC, PAC 12, and Big Ten (Tomlinson,2010.) The NCAA is a non-profit association that brings in over 871.6 million dollars in revenue a year. The NCAA also awards 89 national championships a year in football, basketball, softball, gymnastics, swim and dive, soccer, and tennis to name a few. The NCAA 's most dominant competitions are college basketball and college (American) football, and it was estimated in 2000 that 75 per cent of US colleges made profits from these sports,
After a federal court had found that the National Collegiate Athletic Association (NCAA) violated antitrust laws, former UCLA basketball great Ed O’Bannon said, “This is just the beginning” ( ). The landmark ruling in O’Bannon v NCAA may indeed just begin an evolution that changes amateur athletics. With the ruling, the NCAA can no longer enforce, “any rules or by-laws that prohibit its member schools and conferences from offering their FBS football or Division 1 basketball recruits a limited share of revenue generated for the use of names, images, and likeness in addition to a full grant-in-aid” ( ).
The National Collegiate Athletic Association (NCAA) is the governing body for college athletics. They currently oversee twenty-three sports in over 1,200 institutions encompassing more than 460,000 student athletes (NCAA About Us, 2015). Revenues are at an all time high nearly topping $1 billion in 2014 with a record setting surplus after expenses of $80.5 million (Berkowitz, 2015). And yet, the athletes who play the sports that generate that income see none of those dollars despite the sales of broadcast contracts, jerseys, posters, and almost any other type of merchandise you can imagine with player names and numbers on them.