The Automobile Industry Of The American Industry

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The modern automobile was refined in Germany and France in the late 1800s, American however, dominated the industry via Henry Ford who built his first Car in 19896 and went on to revolutionize the automobile industry by inventing the assembly line. The major automobile companies in the American Industry are global corporations. Notable are following companies with some of the cars they produce; General Motors - Produces Chevrolet, Pontiac, Buick and Cadillac; Daimler Chrysler - Chrysler, Jeep and Dodge, Maybach; Ford Motor Company - Ford, Lincoln, Volvo; Toyota Motor Company – Pirus, Corolla, Hilux; Honda Motor Company – Ballade, Jazz, CRV. In 1999, the Alliance of Automobile Manufacturers was formed by General Motors, Ford Motor Company, Daimler Chrysler, BMW, Volkswagen, Volvo, Toyota, Mazda, and Nissan Motor Company to enable them to work together on public policy matters of common interest and to provide credible industry information and data, and seek consistent global regulatory standards. (Gale, 2004) Updated technology is a mainstay in the automotive industry and the different players have come up with varying innovative ideas. According to a study conducted by J.D. Power and Associates in 2002 based on over 27,000 new vehicle buyers. The study showed that 60% of the buyers referred to the internet before making purchases. An additional 88% visited the auto websites before for a test drive. Technology has given rise to innovation that has set the companies apart
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