The Automotive Manufacturing Industry Within The United States

“In September of 2006 William Clay Ford, Jr. was named CEO of the Ford Motor Company. . In Liker and James’ journal article (2011) they noted that Ford brought in Allan Mulally whose job it was to use borrowed monies to bring Ford Motor Company back to a more stable and profitable state. Mulally had to decide where to use the borrowed $23 billion and where to cut cost. To help with this he appointed Derrick Kuzak, former vice-president of Europe’s product

Ideas introduced in the article assist in understanding Ford’s current situation. Ford reported sharp falls in U.S. auto sales in May 2008. Sales of its most profitable pickups and SUVs suffered the most (“US Auto Sales Slide”). Some of the main

Actually, Ford is aware of the needs and likes of the customers, so the company offers them a variety of vehicles from fuel gas to electrical systems with financial plans to afford them. Through its attainable mission and vision, Ford shows customers how solid it is in the business. The Ford Foundation really helps people to continue studying, in finding a cure for diabetes and breast cancer, and in initiatives to preserve American’ heritage, in order to improve their quality of life. It is important to highlight that to be a successful company doesn’t only mean to get a lot of profit in revenues, get innovation, and improve technology; it goes beyond that. It also includes taking into account people. Therefore, Ford started in the business with a strong background, clear objectives, a solid vision and a solid mission that have allowed it to position itself in the place where it is; thus, its products and services along with the nonprofit organization it supports make Ford Motor Company become

One cannot discuss the impacts of the American automotive industry without giving due credit to Henry Ford. While Ford did not create the first gas powered car, nor the first assembly line, he did revolutionize both (Voice of America, 2012). He was an accomplished machinist and one day he discovered a gas powered machine called a Silent Otto (Voice of America, 2012). Henry was a self-motivated independent learner who relished innovative challenges. As his innovations developed marketable products, Ford insisted on making cars that were affordable for everyone. The improvements he made to assembly line manufacturing streamlined production and kept consumer costs low, even though he had to fight tooth and nail to retain this control.

Alan Mulally, who was hired as CEO of Ford in September 2006, had not engineered, designed, or built any cars. He came from Boeing. After joining Ford, he devised a plan that identified specific goals for the company, created a process that moved it toward those goals, and installed a management system to make sure the company reaches those goals. Mulally demands weekly, sometimes daily, updates. “Alan's style is pretty relentless,” says chief financial officer Lewis Booth, a 31-year Ford veteran. “He says, ‘If this is the reality, what are we going to do about it?' not ‘We're going to work our way through it.'”

The American Auto Industry has flourished ever since it’s uprising in the early 1900s. “Although the blueprint for the modern automobile was perfected in Germany and France in the late 1800s, Americans dominated the industry in the first half of the twentieth century. Henry Ford innovated mass-production techniques that became standard, with Ford, General Motors and Chrysler emerging as the “Big Three” auto companies by the 1920s (Foner & Garraty 1991).” But this industry has always been one of the leading industries for environmental issues and hazards around the world, especially in the United States. Many of the issues in this industry include: global competition, new technology for powering the product, the effects of emission on the environment and the government’s response, as well as consumer opinions about the product.

At the beginning of twenty centuries until now the American auto industry has been growing and in demand. Henry Ford innovated mass-production techniques that became standard, with Ford, General Motors and Chrysler emerges as the “Big Three” auto companies by the 1920s. Manufacturers funneled their resources to the military during World War II, and afterward automobile production in Europe and Japan soared to meet demand. Once vital to the expansion of American urban centers, the industry had become a shared global enterprise with the rise of Japan as the leading automaker by 1980. And Americans dominated the industry in the first half of the twentieth century. Hence, from the

The auto industry has faced many challenges in the past years. The competition is now stronger than ever, all car manufacturers have been competing to be the number 1 in the market. At the same time, the growing concern of Global Warming has force the industry to reinvent itself and find ways to be more sustainable. Equally important, is the yearly advances in innovation that had made it harder to keep new vehicles up-to-date on the latest technology. For all this reasons, the car industry struggles to maintain customer satisfaction. In this essay, I will touch each one of the points on the challenges facing the American auto industry.

The modern automobile was refined in Germany and France in the late 1800s, American however, dominated the industry via Henry Ford who built his first Car in 19896 and went on to revolutionize the automobile industry by inventing the assembly line. The major automobile companies in the American Industry are global corporations. Notable are following companies with some of the cars they produce; General Motors - Produces Chevrolet, Pontiac, Buick and Cadillac; Daimler Chrysler - Chrysler, Jeep and Dodge, Maybach; Ford Motor Company - Ford, Lincoln, Volvo; Toyota Motor Company – Pirus, Corolla, Hilux; Honda Motor Company – Ballade, Jazz, CRV.

Ford in 2011 is on the rebound, having recovered from the darkest hours in the late 2000s. The company for the company is that many of its competitors are also rebounding, and there are significant long-run changes in the automobile industry. Ford needs to determine a strategy that will take the company through the next decade, and improve the company's competitive position. The company has four of the top fifteen best-selling cars in America, but also needs to set strategy globally, as many of the best automobile growth markets are overseas. Another strategic consideration is that CEO Alan Mulally remains in the process of changing the organizational culture at Ford, which had become stagnant and unresponsive to the changes in the industry environment.

The general environment for Ford and the automotive industry in general can best be characterized by weakened economy and emerging social and political trends that are demanding higher efficiency vehicles. Although the economy has substantial stabilized since the Great Recession of 2008, it is by no means made its way back to a full recovery. Ford was also in the strongest financial position of the big three American automobile manufacturers and was able to post massive increases in sales and profits in as early as 2010 after broad sweeping restructuring efforts (Hirsch, 2010). The company also provided it could be profitable within a low volume sales environment which indicates its resilience in a new automotive market.

In 1913, Henry Ford revolutionized product manufacturing by introducing the first assembly line to the automotive industry. Ford’s hallmark of achievement proved to be a key competence for the motor company as the low cost of the Model T attracted a broader, new range of prospective car-owners. However, after many decades of success, customers have become harder to find. Due to relatively new threats to the industry, increasing numbers of cars and trucks are parked in dealer lots and showrooms creating an alarming trend of stagnation and profit erosion. Foreign-based automakers, such as Toyota and Honda, have expanded operations onto domestic shores and, in turn, have wrestled

Today’s auto industry is characterized by competition, both global and local, as well as a definite drive to make faster, cleaner, and more fuel-efficient vehicles. American automobile manufacturers have responded to the global competition by aiming to be more productive, and improving their cars in order to compete with the market overseas. What kind of competition are the American auto companies facing from foreign markets?

This essay will explore the extent to which a mature and cyclical product market led to General Motors (GM) restructuring in 2009 following its Chapter 11 bankruptcy protection filing in the United States. It will be debated that market maturity contributed to the company’s restructuring as the increased competition, ailing economy, and product innovation brought up the need for GM to develop a new effective strategy. Although GM enjoyed decades of success as the most important industrial company in the United States, flawed internal structure and lack of focus on the external environment, caused them to fall behind competitors and the realities of market trends. Therefore, when the global economic crisis occurred in

When a 25-year-old becomes pregnant, she needs to make some daunting decisions regarding her lifestyle. One of those decisions is whether or not to replace her ten-year-old car. It has been making some ominous rattling sounds and doesn 't like to go over hills. She 's always thought it had “character”, but are those quirks safe for her baby? How will she know what kind of vehicle she needs for the lifestyle she is going to be living?