The Aviation Airline Industry Is A Constant Changing Industry Competitive Advantage Through Strategy And Innovation

The airline industry has long attempted to segment the air travel market in order to effectively target its constituents. The classic airline model consists of First Class, Business Class and Economy, and the demographics that make up the classes have both similarities and differences to the other classes. For instance there may be similarities between business class travellers on a particular flight, but they will not all be travelling for the same reason. An almost-universal characteristic of air travel is that customers do not fly for the sake of flying; the destination is the important element and the travel is a by-product, a means-to-an-end that involves the necessity of an aircraft that gets the customer from point A to point B.

The objective of the airline is to focus on the consumer by providing maximum customer care whilst simultaneously being known as one of the world’s most responsible airlines. In this regard, the company introduced ‘one destination’, which is a corporate responsibility program designed to raise awareness on environmental issues promoting diversity and inclusion of minorities in the workplace. This helps create a corporate culture that understands the varying needs of consumers from different ethnic backgrounds (British Airways, 2014).

An Investigation into Easy Jet airlines customer satisfaction, as a result of their strategic low cost carrier business model, of implementing

Competitors in the air travel business have to overcome several hurdles to maintain a market share and even more to increase it. Southwest Airlines has become a leader, with regards to ticketed seats, with the simple strategy: low-cost and no-frills combined with a crew that is well groomed in customer satisfaction. Southwest’s business strategy focuses on their record turnaround times at the gate, customer satisfaction, and employee satisfaction. Along with this focus, their frugal spending habits have built a highly profitable airline.

However, some of the clients argue that low cost airlines are able to deliver good quality services as ordinary airlines do. (Snyder, 2014) Besides, many low cost airlines are always willing to find ways to show to their customers that it offers low prices but not low quality. (Snyder, 2014) Customers are expecting better services at low fee and other low cost airlines are trying to enhance service quality without raising their price. As a result, there is a substantial challenge for Jetstar. If Jetstar is not able to improve its service quality to meet the customers’ want, it may result in customer dissatisfaction, which may affect its reputation and market share

The final strategic issue is customer service. With such low switching costs, customers can easily find other airlines with which to do business. In today’s economic climate consumers are hunting for the cheapest price, unless loyalty can be developed through quality customer service. These areas for attention include on-time arrivals, safety image, and bag handling.

It is important to develop methods and strategies for use in the airline industry to increase customer satisfaction. Airline travel is the fastest means of transportation available for the common individual. Without the factor of customers being satisfied with the overall airline service, then the number of customers would decline, the airlines would lose money, and the cost of flying would increase. To keep their customers happy and to attract more travelers to their company, an airline needs to invest in customer service training, which would then reduce customer dissatisfaction. We think our study results could lead to some useful changes in the way airlines treat their customers at the airport. Eighty-five percent of airline passengers have at least two choices of airlines to fly and more than 6o million people fly every year (AVjobs, 2010). About 35% to 40% of those air travelers are regular flyers. The way we can understand what a customer needs and wants from an airline takes time and means we need to collect information about this complex subject. We decided to focus on just two airlines to

Based on this concept, American Airlines (AA) has introduced the categories and different prices and service restrictions for First class and business travellers and leisure travellers. Therefore, they wanted to attract more customers from leisure travellers by offering low price and the services accordingly whereas the business travellers who normally can afford the high price at extra services provided to them. As a result the numbers of customers has gone up and increase the demand of more value based price tickets which uniquely catered for types of customers.

Any good businessman understands one thing-if he understands nothing else-that customer service is vitally important to the continued survival of a company. In fact, ask any small business owner the secret of his success and the answer will usually have something to do with customer service. You can have the greatest product in the world, but if you don't work on customer service-making the customer's experience as good as it can be-then you are not going to sell very much. If a recent survey from the University of Michigan is correct, this seems to be a lesson lost on the majority of airline executives these days. In fact, with

In 20th century, women are commonly in the workforce, some of them flight for business purpose. The airline can provide some specific products and services for women during their onboard. Nowadays, customers have the expectations of customer service are higher than before. Customers demand of quality services, innovative products and special experience during onboard.

* First of all people who go to an airline are because they have the need to travel, which the main feature is. Inducing the consumer or person, as their main need.

All companies need customers to survive. Their mission and vision is usually centered on addressing customer service. A company like Southwest Airlines, has multiple training programs for their customer service representatives, where we would take a deeper look to see what the training entails. A customer centered company would not have satisfaction from all customers. Every company needs to develop a customer complaints department to deal with complaints efficiently. This airline has a different approach when seating their travelers – there are no assigned seats! As passengers’ steps into the plane they take what seats are available, it sounds chaotic, but it works. The flight attendants and pilots have a witty sense and they make jokes

When the reorganization of the airlines in operation occurred, the network of scheduled flights from fixed itineraries comprehensive and competitive race began in improving the services they offered, such as trained attendants to deal effectively with passengers during flights. Leaning on the technical evolution and the race of modernization and progress, service airline has managed to prevail and win the battle brilliantly, that is why every day many services are efficient such as reservation systems, baggage handling, documentation, and others. Commercial aviation is an activity that is created from the need to transport people and goods, hence airlines became an option as business.

The airline industries faces many responsibilities. The airline industry rely heavily on it’s decision making process due to its major concern, which is

When thinking about air travel on a low fare carrier its very daunting and aggravating, the idea of being stuck in a giant cylinder with lots of strangers makes passengers feel uneasy and claustrophobic. So, how can our most preferred airlines act upon it to fix this ongoing issue, in order to make the experience somewhat tolerating. The bigger picture of innovation will ultimately allow new technologies and experiences to be introduced inflight, allowing for greater personalisation and more opportunities for passenger to be distracted and feel a sense of space that allows travellers to concentrate rather than feel constricted in a tiny seat, as well as allowing airlines to generate revenue by using Wi-Fi and IFE, but at what cost? For