The Aviation Airline Industry Is A Constant Changing Industry Competitive Advantage Through Strategy And Innovation

The airline industry has long attempted to segment the air travel market in order to effectively target its constituents. The classic airline model consists of First Class, Business Class and Economy, and the demographics that make up the classes have both similarities and differences to the other classes. For instance there may be similarities between business class travellers on a particular flight, but they will not all be travelling for the same reason. An almost-universal characteristic of air travel is that customers do not fly for the sake of flying; the destination is the important element and the travel is a by-product, a means-to-an-end that involves the necessity of an aircraft that gets the customer from point A to point B.

Published in 1775, Goethe’s literary work Faust exemplifies individualism, emotionalism, and nature in the protagonist’s gradual escape from extreme rationalism in his life, only to realize that emotion and nature culminate reason. Beginning in the late 17th century, Romanticism was connected with politics to portray people’s fears, aspirations, and emotions (Brians).

This report will consider the appropriateness of the services offered in Jetstar for leisure travelers in its discussion, and will draw a conclusion on how certain concepts of these strategies can be utilized by managers at JS. Also, the interpretation of the different product strategies JS can implement. Lastly, the report will provide recommendations that could be implemented by JS for improvement to better understand the buyer’s characteristics.

However, some of the clients argue that low cost airlines are able to deliver good quality services as ordinary airlines do. (Snyder, 2014) Besides, many low cost airlines are always willing to find ways to show to their customers that it offers low prices but not low quality. (Snyder, 2014) Customers are expecting better services at low fee and other low cost airlines are trying to enhance service quality without raising their price. As a result, there is a substantial challenge for Jetstar. If Jetstar is not able to improve its service quality to meet the customers’ want, it may result in customer dissatisfaction, which may affect its reputation and market share

* First of all people who go to an airline are because they have the need to travel, which the main feature is. Inducing the consumer or person, as their main need.

Competitors in the air travel business have to overcome several hurdles to maintain a market share and even more to increase it. Southwest Airlines has become a leader, with regards to ticketed seats, with the simple strategy: low-cost and no-frills combined with a crew that is well groomed in customer satisfaction. Southwest’s business strategy focuses on their record turnaround times at the gate, customer satisfaction, and employee satisfaction. Along with this focus, their frugal spending habits have built a highly profitable airline.

Similar to Uber and Airbnb, Teague’s concept would absolutely offer disruption to the status quo of air travel (Shu, 2015). The conceptual air carrier is called Poppi and they have analyzed the stress experienced by travelers and other industry shortcomings to focus on the needs of the passenger while ignoring established industry practices. Would these radical ideas offered by Poppi create a wake-up call for the airline industry, and particularly legacy carriers?

All companies need customers to survive. Their mission and vision is usually centered on addressing customer service. A company like Southwest Airlines, has multiple training programs for their customer service representatives, where we would take a deeper look to see what the training entails. A customer centered company would not have satisfaction from all customers. Every company needs to develop a customer complaints department to deal with complaints efficiently. This airline has a different approach when seating their travelers – there are no assigned seats! As passengers’ steps into the plane they take what seats are available, it sounds chaotic, but it works. The flight attendants and pilots have a witty sense and they make jokes

In an airline industry, customers form the core of the organisation and this is achieved by the level of customer satisfaction by voting for the airline. This expresses confidence in the airline. The airline to meet its customers expectations needs to ensure the following is adhered to:

It is important to develop methods and strategies for use in the airline industry to increase customer satisfaction. Airline travel is the fastest means of transportation available for the common individual. Without the factor of customers being satisfied with the overall airline service, then the number of customers would decline, the airlines would lose money, and the cost of flying would increase. To keep their customers happy and to attract more travelers to their company, an airline needs to invest in customer service training, which would then reduce customer dissatisfaction. We think our study results could lead to some useful changes in the way airlines treat their customers at the airport. Eighty-five percent of airline passengers have at least two choices of airlines to fly and more than 6o million people fly every year (AVjobs, 2010). About 35% to 40% of those air travelers are regular flyers. The way we can understand what a customer needs and wants from an airline takes time and means we need to collect information about this complex subject. We decided to focus on just two airlines to

Based on this concept, American Airlines (AA) has introduced the categories and different prices and service restrictions for First class and business travellers and leisure travellers. Therefore, they wanted to attract more customers from leisure travellers by offering low price and the services accordingly whereas the business travellers who normally can afford the high price at extra services provided to them. As a result the numbers of customers has gone up and increase the demand of more value based price tickets which uniquely catered for types of customers.

The airline industry is a competitive method of travel and continues to grow at a rapid rate globally. In fact, the industry has doubled over the course of a decade from $369 billion in 2004 to $746 billion by 2014 per the International Air Transport Association. However, is the airline industry “hampered by slim profit margins, forcing carriers to focus on both cost reduction and revenue growth through better customer interactions?” (Industry Perspectives, 2015) With revenue growth comes concerns for airline firms like that of Southwest Airlines. Examples of these concerns are the variety of costs. Costs include: fuel, labor, professional services, food and beverage, landing fees, maintenance material, etc. Fuel costs are about 10% to 12%

When thinking about air travel on a low fare carrier its very daunting and aggravating, the idea of being stuck in a giant cylinder with lots of strangers makes passengers feel uneasy and claustrophobic. So, how can our most preferred airlines act upon it to fix this ongoing issue, in order to make the experience somewhat tolerating. The bigger picture of innovation will ultimately allow new technologies and experiences to be introduced inflight, allowing for greater personalisation and more opportunities for passenger to be distracted and feel a sense of space that allows travellers to concentrate rather than feel constricted in a tiny seat, as well as allowing airlines to generate revenue by using Wi-Fi and IFE, but at what cost? For

Alaskan Airlines was concerned with its’ steadily draining reserves of customer loyalty, an extreme amount of flights landing on time and mishandling of checked baggage. When the company brought in a new CEO, they were able to create a plan that they were able to convince employees that a change was necessary for the airline to continue business. Alaska Airlines was able to implement a new system of training and evaluation to assist in customer service and on-time flight plans. The next steps for Alaska Airlines are to eliminate the obstacles and begin to create goals for the company to achieve

Any good businessman understands one thing-if he understands nothing else-that customer service is vitally important to the continued survival of a company. In fact, ask any small business owner the secret of his success and the answer will usually have something to do with customer service. You can have the greatest product in the world, but if you don't work on customer service-making the customer's experience as good as it can be-then you are not going to sell very much. If a recent survey from the University of Michigan is correct, this seems to be a lesson lost on the majority of airline executives these days. In fact, with