The BMW Corporate Culture Essay

783 Words4 Pages
When asked to describe the culture at BMW, to do that one must first give a few definitions of the word culture that would give the most accurate description. First would be “The sum of attitudes, customs, and beliefs that distinguishes one group of people from another. Culture is transmitted, through language, material objects, rituals institutions which can be connected to motivation, and art, from one generation to the next.” Motivated employees that show commitment to their tasks has proven to be a crucial factors that help to motivate employees to work in line with the goals and aspirations of the company. Secondly we would use “Intellectual and artistic activity and the works produced by it.” Thirdly one would use “The…show more content…
It is BMW belief that staying independent would be to their advantage because they believe that it is essential to who they are in the automobile industry with their unique design in vehicles. The BMW culture and belief is that is an independent company you have the freedom in the right to protect their inventive thinking which remarkable things can and will happen. The public opinion of BMW is the their cars are expensive and only the rich and snobs are the ones who drive those types of cars. This perception is one that the Gothenburg Company of BMW works very hard to dispel and to bring the awareness of what the brand significance and real objective is. In discussing how the culture and work environment impact the performance results of BMW could be simply said by their motto that they had in the 1990s which was “We at BMW”. What that meant was that there were four core focus of BMW is to create a culture of trust, second provide orientation to whom they were and what their job entails and thirdly, encourage cooperation among all the employees and fourth is to take responsibility in everything that they do and whatever job to with other people. The BMW philosophy is about customers, adaptability, effectiveness, respect, trust, and fairness are the things that stick the most which allows them the be at the front of the race in their field in technology and performance in such a competitive market. When it comes to work people are generally motivated by their jobs
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